preface media guide fall 2010 - spring 2011
DESCRIPTION
This was a total revamp of the advertising guide used by the Preface.TRANSCRIPT
PREFACE ADVERTISINGSCHEDULE/RATE GUIDE
Fall 2010 to Spring 2011
2 For advertising questions please call 574/520-4553
Visit us on the web at www.iusbpreface.com
About Us Important Facts
Contact Information
The Preface is the official weekly newspaper of IU South Bend. The Preface publishes approximately 30 issues a year with a distribution of 1,000 papers. The paper currently uses a six column, 11.25x14.25 inch tabloid format. The paper is published on Wednesday, except in the cases of the back-to-school issue or a delay in production relating to a special event or general printing delays. The Preface is available through various stands placed throughout campus.
Frequency WeeklyDay Published WednesdayCirculation 1,000Readership 10,000Enrollment 8,300Location South Bend, INSchool Type 4-year publicHighest Degree Master’sMale-to-Female Ratio 38% male 62% female
Full-time enrolled 68%Part-time enrolled 32%Traditional age (18-24) 59%Non-Traditional (25+) 41%
Ethnicity
White 83.1%Black 7.5%Hispanic 4.9%Asian/Pacific 1.2%American Indian 0.4%Other/International 3%
• In 2009, IU South Bend reached a new enrollment record with over 8,300 students registering and enrolling for class-es. That is up 8.8% from the previous year. The previous record was set in fall 1992 with almost 7,800 students reg-istering for classes.
• IU South Bend is also a commuter campus, with the ma-jority of students living in the surrounding communities.
• The River Crossing Apartments offer on-campus housing to both traditional and non-traditional students, as well as a large international student population.
• The campus is located on a major public transportation line that also provides to service to regional bus, rail and airport service.
• IU South Bend is the third largest campus in the IU net-work.
• The Raclin School of the Arts is world recognized school for its music program that attracts attention from interna-tional students. It is also the home of the Toradze Piano Studio and the Euclid String Quartet.
• There are over 50 clubs currently registered with the Of-fice of Student. This gives students a chance to become involved through a clubs, including a newly created Radio Club and a nationally recognized Nap Club (Associated Press article 2007).
IUSB Preface1700 Mishawaka Ave PO BOX 7111South Bend, IN 46634-711
For inserts:The Papers Inc.206 S Main StMilford, IN46542Attn: IUSB Preface
Circulation is 1,000 papersSize is 5x7. Be sure to include the date of which the inserts are to run. Ad material should be sent ONE WEEK prior to scheduled run.
Sources: IUSB Fast Facts and enrollment data for fall 2009; IUSB Student Life
3 All ad copy must be received by Friday noon before publication.
Want to put an insert ad in? Contact us! We can help!
PRICING INFORMATION MECHANICAL/DELIVERY
The Preface uses a column-inch rate method for its advertis-ing. A column is 9p5 or 1.57 inches. A total page is 61p6 or 10.25 inches wide. The maximum height an ad can be is 11 inches. For example, a full page is 66 column inches (number of columns of ad x inches in height).
NATIONAL $5.25 per column inchLOCAL $4.50 per column inchCAMPUS/NON-PROFIT $3.25 per column inch
EXAMPLE PRICING:A local advertiser wishes to place a full-page ad in the news-paper. The Preface publishes a 6 column newspaper. The price would be 6 columns x 11 inches = 66 inches x $4.25=$280.50.
CAMPUS RATE: Only applies to ON CAMPUS businesses and NON-PROFIT organizations, clubs and organizations. Student-owned businesses are not eligible for this rate.
INSERT RATES: $186. A fee of $50 will occur if the adver-tisements have to be folded. Inserts should be at 5 inches by 7 inches to avoid a folding charge. WEB ADVERTISING RATES:
Type: Monthly Weekly Square 300x250 $225 $63Rectangle 460x60 $125 $35Skyscraper 120x600 $125 $35
Ads that require creative work will be assessed a cre-ative services fee starting at $25.
Advertisers needing creative services should have ad material sent two weeks prior to ad to run. Including any
graphics, logos and text.
Ads should be in the appropriate size. Ads not meeting the correct size will be floated on the page without a border and will be sized to fit the purchased ad size.
ALL ADS MUST BE IN GRAY SCALE FORMAT!
We accept the following formats:
PDF JPEG TIFF Publisher Adobe InDesign Adobe Illustrator
All ads should be in gray scale.
All ads should be sent to [email protected] by 5 p.m. Friday before Wednesday publication.
The Preface does not accept classified ads at this time.
4 For advertising questions please call 574/520-4553
Visit us on the web at www.iusbpreface.com
Terms and Conditions Payment Information• The Preface accepts advertising for products, events and
services offered by legitimate businesses and organiza-tions.
• The Preface does not accept classified, informational or advertorial advertising.
• Political ads must contain: Paid for by the committee to elect CANDIDATE’S NAME.
• The Preface maintains the right to refuse advertising at any time without reason.
• All payments for refused advertising will be returned.• Prepayment does not guarantee that an ad will run.• All ad material must be received one week prior to run
date.• Any ad requiring graphic design services must be received
14 business days prior to run date by Wednesday 5 p.m.• Page position is not sold or guaranteed, but may be re-
quested.• All cancellations by the advertiser must be made in writ-
ing, four business days prior to run dates.• In the case of cancellation, credit will be applied to the
advertisers account toward future runs.• Cash refunds are not available.• Advertising cancelled after the deadline for publication is
subject to full charge.• Please contact a Preface representative with any questions
regarding the advertising policy.
• Statements are mailed within three days of printing. the advertiser agrees that all the bills are payable (net) within 30 days from the date printed on the statement.
• Payment of the full balance is required.• Tear sheets are mailed within 3 days of publication.• The Preface reserves the right to request full or partial
payment in advance or to cancel credit privileges at any time or on any account.
• A late payment penalty of 1.25% per month will be charged on past-due bills
National Ad RepsWe also work with national advertisers specializating in cam-pus media:
ALLOY MARKETINGAlloy | Media + Marketing151 West 26th Street, 12th FloorNew York, NY 10001www.alloymarketing.com
CAMPUS MEDIA GROUPCampus Media GroupTwo Appletree Square, 4th FloorBloomington, MN 55425P. 952/854-3100F. 952/854.3104www.campusmediagroup.comIUSB Preface
www.iusbpreface.com
5 All ad copy must be received by Friday noon before publication.
Want to put an insert ad in? Contact us! We can help!
2010/2011 Ad ScheduleAUGUST 2010
Sun Mon Tue Wed Thu Fri Sat1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 28
29 30 31
JANUARY 2011Sun Mon Tue Wed Thu Fri Sat
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 2930 31
SEPTEMBER 2010Sun Mon Tue Wed Thu Fri Sat
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 25
26 27 28 29 30
NOVEMBER 2010Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 27
28 29 30
DECEMBER 2010Sun Mon Tue Wed Thu Fri Sat
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 25
26 27 28 29 30 31
MARCH 2011Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 26
27 28 29 30 31
APRIL 2011Sun Mon Tue Wed Thu Fri Sat
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 23
24 25 26 27 28 29 30
FEBRUARY 2011Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 26
27 28
OCTOBER 2010Sun Mon Tue Wed Thu Fri Sat
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 23
24 25 26 27 28 29 3031
IMPORTANT PRINTING DATES
THE PREFACE DOES NOT PUBLISH ON THE FOLLOWING DATES:November 24 (Thanksgiving week), March 16 (Spring Break)THE LAST ISSUE OF THE FALL SEMESTER: December 8THE LAST ISSUE OF THE SPRING SEMESTER: April 27
Publication dates