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The Vanguard - The Vanguard - November 1, 2012 - Page # 24 Page 1 of 1

24 VANGUARD THURSDAY, 1 November 2012

TendenciesWomen on top

Different colors, a struggleThree entrepreneurs in Ghana, India and South Africa explain their struggle to achieve success

Sharma says she needs approval of new and emerging technologies. mother and director of a tour and you really need to be fullyCHRISTINA SENnone. "It's just what I think, my Of te n he r co mp an y' s ow n company that organizes safaris committed. And she believes that

Barcelona husband, my father, my mother, employees did not like command stresses that the most important in tod ay 's un ce rt ai n gl ob almy family have to be persuaded to from a woman, she also felt thing for women is to have economy, companies headed byunderstand my viewpoint." But the rejection when negotiating with economic independence. Without women are weathering the stormhey are successfulroad is not easy. Sharma recalls bankers, financiers or suppliers in money there is no real freedom and better, due to their empathy andentrepreneurs in their how it cost her nearly a decade to a country where there are still areas she tries to employ in her company their their ability to get toc o u n t r i e s w h o

run her company which is an where,having a daughter is not "strong women" that can multiply everything done.s t ruggle wi thout

TExecutive Training Center to w ell seen. the example she wants to set. b l i n k i n g i n t h emajor corporates in India handling Jennifer Paterson, single Running a business is very tough business world, three different

 points of the world, three separatecompanies, each with its ownidiosyncrasies in regards to theinequalities between men andwomen. As little is known in the

 beginning, all of them sit and talk about their experiences. Andimmediately after arises acommon vision. Ghana, India,South Africa ... the substance of what they say and feel with all itsnuances, is also present in thisIWEC Convertion, Barcelona2012.

"It is necessary for women toliberate the mind to grow. InGhana the general mentality of women is adapted to social and

cultural pressures that push us totake a subordinate role and if awoman has a career goals that shewants to meet, society will pushagainst her to achieve, they'llintimidate her, men will be roughwith her… It's sad, yes, but wehave to pull decisively forward”says Grace Amey Obang, who,with the support of her husbandand children, leads an aestheticg r o u p c o m p o s e d o f s i xcompanies. It has several salons inthe capital, produces its own

 br an d of pr od uc ts tr ad edworldwide, has a training schooland publishes a magazine.

"The patriarchalmodel frightens you

lest you developprofessionally".

"The husband mustmake it clear from thebeginning that nobodywill stop yourdreams".

T h a t ' s wh a t t h es e t h r ee profe ssiona l women in their forties and fifties with longexperience repeated constantlyduring a relaxed chat. Preeti

The view from Ghana

The council of India

 

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The Vanguard - The Vanguard - November 1, 2012 - Page # 25 Page 1 of 1

25 VANGUARDTHURSDAY, 1 November 2012 Tendencies

Businesses take advantage

of the forum to do business 

and open new markets

Chambers of commerceelects three representativesin the region between large companies

In BarcelonaThose chosen by the Chamber have been Susana Monje (Essentium),pictured, Chelo Tonijuan (Carnia), andMar Raventos (Codorniu)

Conferences

The forum has beenabout the global economy,unaccented female

24 WinnersNetworking

But these three successfulentrepreneurs are people of fleshand blood. They have felt guilty to

 be identified as not caring "enough"for the family.

"" " Jennifer  

""

" "

"

"

 

 pressure. But is proud of having children to be happy.taken her daughter to a more Present in these three women is a

 powerful model then what she co mm on se ns e, un iv er sa ll yinherited from her mother. recognizable but every society has

"If we are not careful "I now spend more time with my obviously arrived at different pointsabout ourselves, nobody will take grandchildren, says Grace Amey in regards to equality. Grace Amey,care of us, says Sharma stressing Obeng, and above all, I dedicate a Preeti and have help atthe impo rtan ce of heal th for special time to translate my vision home, a broad domestic servicewomen, the need to take care of of the world with gender equity. In covers them all housework andoneself. Sharma says "Work out the our culture, it is common to serve allowing them a full part in their 

 power bal ance betw een male boys more food than girls, and I do it businesses and spending somemembers of the family and self. You backwards. And today there is a "quality time" with their families.have to stick your feet soon, explain battle for my daughter in law. She The se day s all thr ee are inwhat your limits are, and state wants to be a lawyer and my son is Barce lona at the Internation alclearly what you want to be in life. not thrilled. I am defending her Women Entrepreneur ChallengeAnd make it clear to take it or leave decision tooth and nail. Grace, a (IWEC), a forum initiated by theit. Sharma believes that she was female businesswoman in Ghana, Ch am be r of Co mm er ce of late in this and, therefore, it has been reminds her female employees that Barcelona, with the sponsorship of harder to shake the patriarchal it's not necessary to and have IESE and Caixa bank, to connect to C. SEN Barcelona

medium and large entrepreneursworldwide to expand their business reeti Sharma. The alarm her timings with his school timings,options. Paterson has decided to rings at 6:30 am in especially since her professionstay a few days in Barcelona with Bombay. Eat breakfast, often forces her to make longher sister for sightseeing – her do your prayers, take a journeys outside their country. It is

 professional passion. Obeng and Pwalk for half an hour clear that in addition to the intenseSharma are returning home quickly and off to work. In Accra, Grace dedication to her company safaris,

 because they expected a mountain Amey Obeng has risen at seven, Paterson has managed to balanceof things back. then the pe rsonal fitness trains her with her family. "My son is now 20

for a while and then, at 8:30 am years, she explains, but for me hetravels to her beauty centers in the is still my child, I like to take care of city. Jennifer Paterson is up at five him, as I am excited to be hisin the morning, has exercised and at mother; I agree to his every whim"."Employment at my7:00 am reaches office even when

company for strong no one is around to work quietly andwomen sets an  plan the day before employees

All the workdayarrive.example”begin very soon,

Plan, delegate, dispatch all that I

uncut at noon.can by e-mail and phone, go to thereunions with messages well

"Doing what one s t u d i ed an d g i v e wo rk e r sconfidence to meet the objectives.believes, resist, study, Indian businessThese are the methods these

take what they say and woman with herwomen apply to their businesses tonever give up” operate. Past mid afternoon Sharma daughter

gets off work and goes to see her mother. After reaching home sheThe key to their journey, they say, In Bombay, at 10.30 pm, Sharma isshares an hour with her daughter has been the commitment to sending messages to prepare allwithout any interference. Thethemselves and strong resilience. employees for the next day beforedinner is prepared by the domesticThey recommend to all women to going to sleep. "At 10.30 you're stillservice and they can chat quietly at be aggressive, assertive and fight co n n ec t ed an d i n s t ru c t i n ghome. "Since childhood I havefor what they believe are their  employees. " Yes and weekends too,taught my daughter to berights. Everyone gives way  because in India weekends areindependent, to manage herself depending on the society in which almost nonexistent. she replies.alone in the morning. Even whenthey live and work. But the musicmy daughter was 7 years old she hadsounds the same everywhere. Onalready very long hair and combedTuesday night, in Barcelona init alone."IWEC gala, the awardees came

with the chords and lyrics of JohnGrace Amey recalls as she took her Lennon ("you may say I am a

three children to work when theydreamer / but I'm not only one"), were young. I had them with me,courtesy of U.S. general ex consularound me, but always with a nannyin Barcelona, Ruth Davies, andwho helped me because, of course, businesswoman Subirana Adela,there are many times when it isdriving on the forum.impossible to work. So I could geton with the business." Today her children are older. On Fridays shecal l s a l l the chi ldren andgrandchildren to dinner at home andoccasionally spends the weekendaway but always with an eye on the

 business. Everyone knows that the pursuit of beauty runs mostly onweekends.

At 14 hours, Paterson returns homeas she is an early riser. As a singlemother she has always been veryaware of her son and tried adjusting

Management in South Africa

Common patterns...

The common key

And different....

Each in its own way, as anywherein the world, every day trying tosquare the circle.

The formula of every entrepreneur: raising children Independent, take them to work or settle

The storyof an

ordinary day