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Predicting the Olympic Games 16 January, 2018

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Page 1: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

Predicting the Olympic Games16 January, 2018

Page 2: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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World’s leading entertainment data and technology company

We power the world’s top music services, consumer electronics,

automakers, cable and satellite providers

C O M P A N Y O V E R V I E W

Page 3: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Music SportsAuto PersonalizationVideo

Gracenote - leveraging the power of metadata

Page 4: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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1995

1998

Awarded 1st

Olympic Games

contract Sydney

2000

2002

Official Service

Provider to

FIFA

2004

Contract with

Reuters

2009

Contract

with

Eurosport

2013

4-year contract

with USOC

2012

Contract with IOC for

Olympics up until

2020

2015

2017

Gracenote Sports - History

Page 5: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Sports Services - Analytics

Gracenote can dive deep into the numbers to provide business

intelligence for decision making.

Predictive Analysis Talent Identification Results MonitoringBenchmarking

Page 6: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Gracenote Sports High Performance Customers

Page 7: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Storytelling

○ “..There are 8 million stories…” in our sports database

○ Analytical tools and statistical models help tell them

Virtual Medal Table (Olympic Sports)

Euro Club Index (Football)

Page 8: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Prediction

Page 9: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Projecting Olympic Medals

○ Economic factors

○ Expertise

○Results or other performance data

Page 10: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Economic factors

○ Needs to include previous Olympic performance

○ Static

○ Provides no information on who might win medals

○ Works poorly for Winter Olympics

Page 11: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Expertise

○Available only just before the Olympics

○ Static

○Potential for recency bias

Page 12: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Results

○More information

○Dynamic

○Allocates medals

Page 13: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Predicting Olympic medals using results data

○Relative Medal Table

○Virtual Medal Table

○Ranking methodology

Page 14: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Relative Medal Table

○ Result at last World Championships

○ Adjusted for entries at the Olympic Games

○ Popularised by Luciano Barra

Page 15: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Virtual Medal Table

○Developed in 2010

○Results from events with world class fields

○Weighted by recency & event importance

Page 16: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Virtual Medal Table application

○Media

○Professional sports organisations

○Anti-doping organisations

Page 17: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Virtual Medal Table improvements over time

○Home advantage (2014)

○Winning margins (2016)

○ Best 10 results (2016)

○Personal bests (2016)

Page 18: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Virtual Medal Table issues

○Generic model

○Weighting is subjective

○Probabilties not easy to compute

Page 19: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Ranking methodologies

○ Elo method as starting point

○Adjustment for multi-competitor

○ Skill sharing across events

Page 20: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Ranking methodologies

○ Strength of field is calculated from participants

○ Every result can therefore be included

○ Updated every day

Page 21: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Virtual Medal Table PyeongChang 2018

o Germany number 1

o Followed by Norway and Canada

o Netherlands in top-10

o More medals for Japan than hosts

o 28 countries to win medals

Page 22: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Netherlands at PyeongChang 2018

Page 23: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Netherlands at PyeongChang 2018

Page 24: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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The Esmee Visser problem

Page 25: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Podium Rankings PyeongChang 2018

○Norway now top ahead of Germany

○Korea look more realistic

○U.S.A. perhaps a bit low

Page 26: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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PyeongChang 2018 insights

○ Top of the medal table looks like a fight between Norway & Germany

○Canada, France and U.S.A will round off the top-5 medal winners

○Host nation Korea will gain medals from being at home

○ Laura Dahlmeier (Germany, Biathlon) to win most medals

○Record number of countries to win medals at a Winter Games

Page 27: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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So how good are these methods?

Page 28: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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So how good are these methods?

○More accurate than the economic models

○ Top of ranking more or less same as reality

○At least as good as expert forecasts

Page 29: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Most predictable winter sports events

○ Figure Skating – Team (89% of medallists correct)

○ Ice Hockey – Women’s Team (85%)

○ Snowboard - Women’s Big Air (83%)

○Cross Country Skiing – Men’s Team Sprint (78%)

○ Speed Skating – Women’s 3000m (78%)

○ Ice Hockey, Figure Skating, Speed Skating, Skeleton all predictable

Page 30: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Least predictable winter sports events

○Nordic Combined – Men’s Normal Hill/10km (19% of medallists correct)

○Cross Country Skiing – Men’s 50km Classic Style (22%)

○Cross Country Skiing – Men’s Sprint (22%)

○ Speed Skating – Men’s Mass Start (22%)

○Alpine Skiing – Men’s Super G (23%)

○Nordic Combined, Alpine Skiing, Snowboard, Biathlon all unpredictable

Page 31: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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The men’s ice hockey problem

Page 32: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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To summarise

○Results data provides a very good forecast of Olympic medal table

○At individual event level, accuracy still above 50% for medals

○ Sport will always have surprises,

○ Some sports are more unpredictable than others

○Allows post-hoc analysis of under- or over-performance

○ Forecasts an important part of the debate

Page 33: Predicting the Olympic Games - KIVI · Gracenote Sports - History. 5 Sports Services - Analytics Gracenote can dive deep into the numbers to provide business intelligence for decision

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Thanks for listening

QUESTIONS?

Twitter: @simongleave (@GracenoteGold)