predictably irrational - motivations around energy use · predictably irrational - motivations...
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Predictably Irrational - Motivations around Energy Use
NASEO Central Region conference June 12, 2015
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2 Simple Energy | Key Stats
Founded: 2011
Headquarters: Boulder, CO
Certified B-Corp
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Backed by leading Silicon Valley and Colorado venture capital firms:
– The Westly Group – Tesla, Recycle Bank, Revolution Foods
– Techstars Ventures – Uber, GroupMe (Microsoft), SendGrid, Revolv (Nest)
– Vision Ridge Partners – Sungevity, Proterra, Scoot, Vision Fleet
3 Simple Energy | Customers and Results
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Par$al Customer List Key Customer Results
Verified 4.5% Behavioral Energy Efficiency Results
Increased customer satisfaction and
engagement
27% Program Participation Rate
4 Energy has become “back of mind”
(min
utes
/yea
r)
Religious Activity Playing Sports Watching the #1 Movie in Theaters
Twitter Interacting w/ Utility
Average number of minutes spent each year
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6 Leveraging the behavioral mechanics that drive action
Social Pressure FREE!!!
Social Comparison Accomplishments “Free Lunch”
Incentives
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11 Engage across the communications spectrum…
Direct Mail Web
Rewards
Real Time Actions
…and transform the way consumers use and relate to energy
Marketplace
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12 Results that matter Up to 80% micro-targeted engagement rates
30% - 50% consistent email open rates
70% customers saved energy
27% online activations
53% customers enroll in two or more utility programs
>10% average peak load reduction
Sim
ple
Ener
gy C
usto
mer
En
gage
men
t Pro
gram
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14 Most popular……
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