precision farming project 4. marketingagritech.tnau.ac.in/tnpfp-eng/pdf/4.marketing.pdf ·...
TRANSCRIPT
PRECISION FARMING PROJECT
4. Marketing
Project Officer (Precision Farming and e extension)
Tamilnadu Agricultural University,Coimbatore ,641003
Registration of Farmers Forum
Bargaining power
Negoitiating Power
Commercial Activity
Total Quality management
Market Study
Organised visits
Training to farmers of other districts
Self Sustainability
Develop linkages
President Secretary Treasurer
01.V.N.R Precision Farmers Association, Royakottai
02.Sarvothaya Precision Farmers Association,Saragapalli
03.Rajaji Precision Farmers Association, Thruchipalli
04.Sathya Sai Precision Farmers Association,Jaggeri
05.Annamalaiyar Precision Farmers Association,Jarugu
06. Bagalur Berigai Precision Farmers Association,Krishnagiri dt
07.MahatmaGandhi Precision Farmers Association, Dharmapuri
08.Molayanur Precision Farmers Association,Molayanur
09.Thiruvalluvar Precision Farmers Association,Morappur
10.Adhiyaman Precision Farmers Association, Somanahalli
Registered Associations
Farm Record for future as per traceability and food safety standards
Cochin Buyers and farmers Negotiations
Michigan State University
on Supply chain management
Farmers at SAFAL Market , Bangalore
Farmers at Coimbatore Vegetable Market
Farmers at COCHIN Market
United India Assurance
Buy back tie ups
M/s Global Green Company Gherkins
M/S Magritta Exports Ltd Vegetables
M/S Pazhamudir Nilayam Gr Vegetables
M/S Cochin Buyers Vegetables
M/S M/s Dole, (thru Barti) Beans & Peas
M/S Aditya Birla Musk Melon
M/S Safal Market Banana
M/s IFC Srilanka Ltd Vegetables
M/s Reliance Fresh Vegetables
Barti Telecom Dole Banana
LOGO
Green Triangle
Promotion of Brand value
Quality inputs
First AGM Meet 28th June 2007
3rd AGM meeting
25th June 09
Distribution of the
Dividend to Share holders
Exposure visit to
Jalgoan, Maharastra
SWOC analysis thru Brain storming session…
Secretaries of Agriculture
from 32 States in India
listen to Mr C. Boopathi
the Precision farmer
at New Delhi
Exposure visit to Horti Expo and Azad Market at New Delhi
Practical training at Fruit and Vegetable retail shop at Chennai
Mr.T.Nandakumar, I.A.S Secretary Agriculture GOI
at Mega market Workshop , Hosur, 24th June 09
Quantity
Quality
Uniformity
Time delivery
Corporate Capability Farmers’ Corporate
Quantity
Quality
Uniformity
Time delivery
Empowerment of Farmers’Forum
Proposal :
Establishment of Farmers Own Megha Market
On Four lane Road Dharmapuri
And
Farmers Own Retail Markets
At
Bangalore and Chennai
Rather than inputs and technology,
the secret of success lies in
preparing the Social capital, the farmers..….
Fulfilled Objectives
• Achieved 60 to 100 % yield increase
Prepared the Farmers for Market led horticulture
Empowered the Farmers and Farmers’ Forum
Technically, Economically and Socially
….put in place the ………
Farmers’ Corporate (Farmers’ producer Company (ltd) with virtues of Corporate)
Above All……..
the TNAU acknowledges with gratitude :
a. 400 Farmers of the Project who stood by the scientists
at all times of management of crop through drought,
downpour , hailstorm, endemic pests, viruses , diseases and heat
wave and the dedication of the members of the farm family who
in turn stood by the farmers
b. The whole hearted support of the District Collectors
c. The Confidence of the TN State Government
d. The Media and Press
Thanks