precious alchemy or worthless chemistry - value of transmedia & multi platform
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Note: Script embedded in notes below and full talk will appear on personalizemedia.com Precious Alchemy or Worthless Chemistry The Perceived vs Actual Values of Transmedia and Multi Platform Storytelling A keynote presentation at a recent ABC Radio beyond Radio conference. Is it really worth the time and effort, too difficult or expensive or not worth the effort”. A journey through real case studies and worthwhile results, marketing vs art, dynamic social vs auteur statement, through inspiring possibilities (situated storytelling, collaborative, generative, parallel synch narrative etc) as new platforms surface - process, multi skill, teams and best ways to make things happen.TRANSCRIPT
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry?The perceived and actual value of Mul3 Pla5orm & Transmedia Storytelling
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
ALCHEMY- any magical power or process of transmuting a common substance, usually of little value, into a substance of great value
CHEMISTRY- science that deals with the composition and properties of substances
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
The Transmedia Value Proposition
Numbers or deeper engagement?
Support for linear properties or how users influence and resonate with stories?
Is it about creating loyalty, building communities, telling stories in cool ways, making money, extending reach,building trust, promotion, transformation,
or all of the above?
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Do we prefer our audiences to be passive ?
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
12 years ago me presenting cross-media issues inside BBC
The same issues are still with us but tech is not disabler anymore
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Transmedia OdysseyBBC Musical Nomad 1997 - Prod: Gary Hayes
Live Daily Web Stories, over 40
days to BBC Onlinevia portable satellite
Daily News via World
Service Radio
Recordings for BBC Radio 3
2 Camera DV Capture for BBC2 Doco
Live email discussion with global users
10+ Photographs per day uploaded
4-5 streaming real audio
pieces per day
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Why multiplatform?some mono media sectors suffering fragmentation
the music industry
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
some mono media sectors suffering the fragmentationWhy multiplatform?
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Why multiplatform?late 2011 cable TV across the US had severe drops
The percent of people worldwide who watch TV at least once a month dropped from 90% to 83% over the past year.The percentage of people who watch video on a computer once a month--84%--is now higher than the percentage who watch TV.
Read more: http://www.businessinsider.com/tv-business-collapse-2012-6#ixzz1xgNAd9ig
the TV industry?
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Why multiplatform?mid 2012 radio in US overtaken by web radio
the radio industry?
PANDORA’S BOX
In the na3on’s top media markets, the online “radio sta3on” Pandora is now the most-‐listened-‐to service, bea3ng on-‐air radio in key demographics in New York, Los Angeles, Chicago, and San Francisco.
As of July 2012, Pandora was number one in the number of persons 18-‐34 years old listening in those four ci3es, and Pandora was number two or 3ed for second in the na3on’s other ten largest markets, except Boston, where Pandora is number 3.
http://timmorrissey.blogspot.com.au/2011/08/impending-death-of-radio.html
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
“Anyone that is pitching a show right now that’s not thinking about how it’s going to live across multiple platforms doesn’t have their eye on the audience.
Once I started to see that the audience was fragmenting to different platforms, it became my job as a storyteller to figure out how to reach them…
You have to fish where the fish are.”
Tim Kring - talking about “Touch” (March 2012)
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
2006 things changedYouTubeTwitter
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
• Force 1 – Social Sharing – Ubiquitous social media, shared everywhere, audience themselves are ‘casters’
• Force 2 – Connected or on-demand – TV has morphed for many into video-on demand stories vs appointment to view
• Force 3 – Mobile – The personal portable portal. Our always on, private window to the world.
• Force 4 – Transmedia – Content is agnostic and expected to be available across a users platform eco-system
Behaviours competing for Broadcast Eyeballs
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Source: Understanding Cross-platform Consumer Behavior. Google Research ©2012
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Source: Understanding Cross-platform Consumer Behavior. Google Research ©2012
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Fan Fiction overtakes official content
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Fanisodes “People Powered Entertainment”
Showtime’s call to action - asked loyals fans to write an episode, directed by the pro writers.
After seven exciting rounds, 1,258 scene submissions over 124,000 votes & 30,000 comments
20,000 L Word fans collectively created the world’s very first Fanisode
Ratings for the TV show went up by 51%
The site logged 175,000 visits and over
3,000,000 page views.
L Word
L Word Enhanced - Line Prod Gary Hayes
video
super users reward you with their loyalty
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Users get the content they want, when they want
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
iview across platforms!3 screens
Tablet + Mobile
Web
Big Screen
3 screen strategy
Mobile
Web 80%
8%
2010
12%
2010 Now
3 screen strategy
Mobile
Web 59%
27% 14%
2012
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
76% of iView viewing in 2014 will be via mobile devices
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
In 1 year there were 500 game reviews on the desktop site - Good Game app launched in Aprilin the first week of the app launch there were over 31 000 game reviews!
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Source: Sensis June 2012
Nielsen survey fielded in the fourth quarter of last year, reveal 45 percent of U.S. tablet owners use their device and watch TV at the same time on a daily basis; 26 percent reported doing so many times each day.
85% of TV watching in the US is with a connected device, mostly mobile or tablet (sensis June 12) in Australia it is now around 76%
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
http://blog.trendrr.com/2012/05/21/social-tv-ecosystem-2011-2012-infographic/
social TV explosion
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
An Astonishing 350 Million Posts and Check-ins So Far This Year
Walking Dead premiere had 8.5 million social impressions
http://adage.com/article/trending-topics/social-tv-350-million-interactions-year/236032/
In the first half of this year, Trendrr tracked more than 350 million conversations (primarily tweets and public Facebook updates) and interactions (e.g., check-ins on GetGlue and Viggle) related to TV programming.
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Please note this is a working prototype. The final service may or may not look and work like these featured screen grabs
ABC evolving 2nd Screen Storytelling and Social TV - ABC Companion
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Please note this is a working prototype. The final service may or may not look and work like these featured screen grabs
ABC evolving 2nd Screen Storytelling and Social TV - ABC Companion
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
The two modes of multi-screening - Sequential and Simultaneous
Source: Understanding Cross-platform Consumer Behavior. Google Research ©2012
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
PERSISTENCE AND BUILDING TRUST
Over 2004, the BBC produced 190 enhanced TV applications on the three digital (Satellite, Cable and DTT) platforms
Throughout 2010, over 12.7 million viewers used the BBC’s Red Button interactive service every week (more than a fifth of the UK population)
2012 BBC Red Button now at 12 mill users a week
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Source: Understanding Cross-platform Consumer Behavior. Google Research ©2012
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
“We’re about to become only the second network ever to reach 10 million fans of its Facebook page. Our Pawn Stars game on Facebook has tallied more than a quarter-billion game plays and still averages 200,000 unique visitors per day and 1.1 million per month. Our Top Shot Facebook game launched recently and already is averaging 100,000 daily uniques and nearly 600,000 per month.”
http://www.lostremote.com/2012/05/09/inside-look-at-historys-success-on-social-media-interview/
Evan Silverman SVP, Digital Media at A+E Networks
the power of casual game around TV shows
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
ARGs - Brand, or assumed, brand drives numbers
WHY SO SERIOUS - 10.8m (100m+ impressions online)THE BEAST (AI) - 3.2m million players I LOVE BEES (Halo2) - 3.1m players LAST CALL POKER - 1.2m playersTHE ART OF THE H3IST (Audi) - 500k playersFALLEN - 500k playersTHE LOST EXPERIENCE - 80 000 playersWORLD WITHOUT OIL - 4000 players REGENESIS - 2000 players
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
INVOLVE AUDIENCE IN CAUSE - TURN THEM INTO A COMMUNITY
Paramount used Facebook and Eventful to request potential fans to request a screening of the $15,000 film in their area. They got a million quickly and a direct result of the buzz was $150 million at the Box Office
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
CONSPIRACY FOR GOOD
Result in 50 scholarships being provided for young women in Africa
Five libraries will be stocked with more than 10,000 donated books
Also Kids Company, Doctors of the World, and READ International.
"We had a team of more than 130 experts working behind the scenes in five countries across three continents making sure that this was the best entertainment experience possible and to ensure the charity causes were the true heroes of this immersive story." Tim Kring Creator of Heroes
Social Benefit Multi-Platformoriginal property, experiences for good
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Fourth Wall is proud to bring you three episodes of the groundbreaking transmedia series DIRTY WORK. DIRTY WORK is a gritty and immersive storytelling experience, delivered through Fourth Wall Studios’ RIDES platform. Each installment of the series is told through your computer and smartphone, a combination of video, audio, text and images – putting you, the viewer, in the center of the insanity. See it only at RIDES.TV
opportunity to reach out
video
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
• 1,000,000+ players of The Code Flash games• TV show significantly outperformed benchmarks on iPlayer and 7 day viewing figures• 100,000+ treasure hunt players engaging in the overarching meta-puzzle• 300,000+ interactions on the Facebook fan page• 1000+ photos, videos, 3D models, and a wiki with 100,000 views and 2000+ edits –
all created by users!http://sixtostart.com/the-code/
TV & web (games) in perfect harmony?
video
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
http://theconnectedset.tv/1402/our-new-project-goes-live-tate-britain-quiztrail/
‘Tate Britain QuizTrail’ is a free iPhone app that allows visitors to explore the famous London gallery on a themed trail of different artworks. Themes for the trails range from ‘Animals’ to ‘Myths and Legends’. Each trail has three levels of play that cover simple observational questions to tougher multiple-choice questions requiring players to read display captions to find the answer. Players answer multiple-choice questions about the artworks to earn prizes. Visitors can share their newfound knowledge of the works with friends as they progress on their trail and share their prizes too.
moving online into the real world
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Philly History
“In Spring 2010, the City of Philadelphia Department of Records received an NEH Digital Humanities Start-Up grant to investigate mobile augmented reality technology for use in displaying overlays of historic photographs on the current urban landscape. The project utilized the resources of PhillyHistory.org, a collaborative online database of historic photographs and maps from five Philadelphia area institutions.
Situated Documentary
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Walking Cinema: Murder on Beacon Hillhttp://www.parkmanmurder.com/
Situated Documentary
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
www.broadcastr.com/
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
50,000 pieces of content, around half of which are from archives — about 100 different partners, New York Public Library, Boston Museum,” says Stanhope. Via the map, you can explore street by street, you can let the location-aware tours follow you around, take you to the closest pictures, tell you how far away you are from them,” says Nick Stanhope of HistoryPin.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
TRY NEW FORMATS
SCVNGR
SCVNGR was built for the thrill of the scavenger hunt and it revolves around gaming and competitive challenges
In terms of partnering with brands and major marketers, here is a sampling of recent SCVNGR events:
The goSmithsonian Trek: Played out in July, participants visited nine Smithsonian museums and competed for an Apple iPad.
Help Vince: a game for the New England Patriots where players complete SCVNGR challenges in the Boston area to unlock a riddle and help Vince Wilfork recover his stolen Super Bowl ring.
Dexter Game On at Comic-Con: Completing Dexter-themed challenges, recorded as “kills,” players could cash points in for Dexter swag.
Inception: A series of challenges for the film involved unique tasks at the tallest buildings in the 100 largest cities in the United States and at movie theaters.
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
INTERFACES INTO THE CLOUD - THE TECHNOLOGY OF DESIGN
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
new interfaces leading our delivery requirements
Google Glass rumoured to be available year’s end launching with a price between $250 and $600 Google says “if it was a five-year endeavor”
Vuzix Wrap 920AR available now
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
video
ultimate mobile where the interface is ‘on’ your eyes
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Interesting interface challenge, mind control anyone?
Emotiv headset available now
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Summary
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
INTERFACES INTO THE CLOUD - THE TECHNOLOGY OF DESIGNAs is news, info & edutainment services
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Smartphones are the backboneof our daily media use. They are thedevices used most throughout the dayand serve as the most common startingpoint for activities across multiplescreens. Going mobile has become abusiness imperative
Source: Understanding Cross-platform Consumer Behavior. Google Research ©2012
The vast majority of media interactionsare screen-based, screen-based, and sotransmedia strategies should no longerbe viewed as “digital” or “traditional”.Media organisation should understand all ofthe ways that people consume media,particularly digital, and tailor strategiesto each channel
The prevalence of sequential usagemakes it imperative that media companies enable users to save & move their progress between devices. Saved video,“signed-in” experiences or the ability to email progress to oneself helps keep consumers engaged, regardless ofdevice used to get to you
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Organisations need a top down, unified cross platform vision in this altered landscape
If we do not know where we are headed in a constantly evolving environment we will find ourselves going around in circles or simply disappearing for good.
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Precious Alchemy or Worthless Chemistry ?The perceived and actual value of Mul3 Pla5orm Storytelling Radio Beyond Radio: Sep 2012 ABC
Gary P Hayes Product Development Manager ABC TV Multi Platform & Director StoryLabs.ustwitter @garyphayes - [email protected] - [email protected] - blog personalizemedia.com
Thank you
These slides will be on slideshare.net/hayesg31