pre-sale campaign

Pre-Sale Campaign

Our mission is to produce events for education,

entertainment and agricultural experiences at the

premier multi-use facility while giving back through

youth scholarships and a positive economic impact to

Central Texas.

June 2nd – September 11th

1

Contents Letter from the Heart O’ Texas Fair & Rodeo Chairman ............................................................................2

The 2015 Pre-Sale Campaign ......................................................................................................................3

Overview, Leadership, Structure, Goals and Meeting Dates

What Is For Sale? .........................................................................................................................................4

Sample Order Form

Product Descriptions / Packages ............................................................................................................ 5-28

Admission Tickets, Passes & Memberships ................................................................................ 5-8

Continuing Education ......................................................................................................................9

Margarita & Salsa Festival.............................................................................................................10

Partner Packages ...................................................................................................................... 11-13

Rodeo Packages ....................................................................................................................... 14-15

Creative Arts & Education Packages .............................................................................................16

Livestock Show Packages ........................................................................................................ 17-19

Calf Scramble Packages ........................................................................................................... 20-22

Rodeo Program Ads .......................................................................................................................23

Annual Opportunities .....................................................................................................................24

RAM Texas Circuit Finals Rodeo – January 2016 .................................................................. 25-26

South 40 Trail & Outdoor Expo – March 2016 ....................................................................... 27-28

Protected Lists ...................................................................................................................................... 29-34

Frequently Asked Questions ......................................................................................................................35

Sales Incentive Program ...................................................................................................................... 36-37

Rewarding Your Hard Work with a Trip and Cash

2

Dear Committeemen,

The 2015 Pre-Sale Campaign is set to be one of our best years ever and I am ready to see

you take this program to the next level! With new packages and new opportunities

available you shouldn’t have any trouble selling for any of our great events all the while

earning cash incentives!

With Ron Knowles as Chairman and Debbie Parker as Vice-Chair, you have some great

leadership to turn to – not to mention the 20 team captains that have stepped up to the plate

to steer you to success!

When you are out there selling remember these 5 facts about the Extraco Events Center and

the events we host:

We are a non-profit 501c(3) organization.

All of our events benefit the youth of McLennan County and surrounding areas

through the Heart O’ Texas Fair & Rodeo Scholarship Program; to date we have

given away over $1 million in Educational Scholarships. And over $2.5 million in

total scholarships

The annual attendance for the Heart O’ Texas Fair & Rodeo exceeds 190,000.

The Extraco Events Center is host to over 225 events annually.

The Extraco Events Center has an economic impact of over $47 million annually.

Best of luck!

Chris Kincaid

Chairman of the Board

3

The Heart O’ Texas Fair & Rodeo’s

2015 Pre-Sale Campaign

CAMPAIGN LEADERSHIP

Chairman Vice Chairman Ron Knowles [email protected]

Debbie Parker [email protected]

CAMPAIGN LEADERSHIP STRUCTURE

MEETING DATES & TIMES

Events Location Dates Times

Kick Off Party Allen Samuels DCJRF Tuesday, June 2nd

5:30 p.m.

Campaign Rally George’s Banquet Hall Tuesday, July 14th 5:30 p.m.

Campaign Rally Extraco Coliseum Tuesday, August 11th 5:30 p.m.

Program Ad Deadline Fair Office Wednesday, August 26th 5 p.m.

Campaign Sales Incentive Deadline – Happy Hour Extraco Creative Arts Bldg. Friday, September 11th 4 – 5:30 p.m.

Campaign Celebration & Badge Party Extraco Exhibits Bldg. Thursday, September 17th

5:30 p.m.

Campaign Trip / Vacation TBA Spring of 2016 -----------

Individual Information Sessions can be scheduled Monday – Friday; contact Christy for more information.

***Please note that Campaign meetings will begin with a meal served at the meeting start time.

***Please make every effort to RSVP with Christy Jones for each Campaign Meeting so that we have accurate meal

counts.

If you have any questions please contact:

Christy Jones Jarrod Metzgar

254-224-8273 254-224-8284

[email protected] [email protected]

mailto:[email protected]




4

⃞Cash ⃞Check #__________

Admission Tickets, Passes & Memberships Creative Arts & Education PackagesQuantity Price Total Quantity Price Total

Gate Admission to the Fair X 7.00 = $ Individual Daily Contest X 150.00 = $Opening Night Rodeo Ticket 10/4 X 20.00 = $ Division Underwriters X 250.00 = $Final Night Champ. Rodeo Ticket 10/11 X 20.00 = $ Creative Arts Main Stage X 500.00 = $Opening & Final Night Rodeo Tickets X 30.00 = $ Livestock Show Packages Season Pass X 50.00 = $ Class Contributor X 250.00 = $Family Fun Pack X 70.00 = $ Buckle Contributor X 400.00 = $Meet & Greet the Stars X 150.00 = $ T-Shirt Sponsor X 500.00 = $

Barn Signage X 1000.00 = $Parking Lot Party Ticket X 85.00 = $ Division Winner Scholarship X 300.00 = $Parking Lot Party Six Pack X 480.00 = $ Reserve Champion Scholarship X 600.00 = $Fun Pass X 65.00 = $ Grand Champion Scholarship X 1200.00 = $One Day Carnival Armband X 20.00 = $ Reserve Supreme Champ. Scholar. X 1800.00 = $Donate Tickets to the Fair X 7.00 = $ Supreme Champion Scholarship X 2400.00 = $GA Tickets (Qty. 151 - 300) X 6.00 = $ Calf Scramble PackagesGA Tickets (Qty. 301+) X 5.00 = $ Silver Donor X 400.00 = $1st Year BPC Membership X 150.00 = $ Gold Donor X 700.00 = $Renewal BPC Membership X 250.00 = $ Platinum Donor X 1000.00 = $Lifetime BPC Membership X 2000.00 = $Annual Corp. BPC Membership X 1000.00 = $ Hard-Luck Scramble Donor X 1000.00 = $Lifetime Corp. BPC Membership X 5000.00 = $

Calf Scramble Team X 2000.00 = $Sponsor a Student X 750.00 = $ Rodeo Program Ads - Deadline August 26thGold Star Sponsor X 1000.00 = $ Design Fee X 75.00 = $

Business Card X 75.00 = $M&S Gen. Admission Ticket X 30.00 = $ 1/4 Page X 125.00 = $M&S Festival Party Pack X 250.00 = $ 1/2 Page X 250.00 = $M&S Festival VIP Ticket X 150.00 = $ Full Page X 450.00 = $M&S Festival VIP Table X 1500.00 = $ Annual OpportunitesLED Commercial X 2000.00 = $ Annual Concourse Monitor X 1000.00 = $

Marquee Advertising X 2000.00 = $Rodeo Exp. - Golf Cart Signage X 500.00 = $ RAM Texas Circuit Finals - January 2016Fair Package X 500.00 = $ Goodie Bag Contributor X 150.00 = $Fair Koozie Giveaway X 1500.00 = $ Buckle Contributor X 200.00 = $Music Zone Advertising X 1500.00 = $ Elite Ticket Package X 600.00 = $Yard Sign Promotion X 2500.00 = $ VIP Rodeo Party X 750.00 = $Fair Package Plus X 2500.00 = $ Texas Circuit Finals Rodeo Pkg. X 1000.00 = $Barnyard Pen Partner X 500.00 = $ Corporate Ticket Package X 1000.00 = $Kids Zone Goodie Bag X 350.00 = $ Party Deck X 1000.00 = $Kids Zone Signage X 750.00 = $ South 40 Trail & Outdoor Expo - March 2016

Largemouth Sponsor X 2000.00 = $Ropin' Rodeo Giveaway X 300.00 = $ Smallmouth Sponsor X 1000.00 = $Rodeo LED Screen X 1000.00 = $ Aquatic Demonstration Trailer X 2000.00 = $Rodeo Advertising Package X 3000.00 = $ Archery Demonstration Trailer X 2000.00 = $Souvenir Rodeo Cup Sponsor X 3000.00 = $ Rock Climbing Wall X 2000.00 = $

Expo Partner Sponsorship X 500.00 = $Friends of the Expo X 250.00 = $

Total Sales in Column 1: $ Total Sales in Column 2: $

2015 Heart O' Texas Fair & Rodeo Pre-Sale Campaign ORDER FORM

Zip Code: ___________

Business Name: ___________________________________________

Please complete entire form, print legibly and indicate if your order is to be mailed or picked up.

Turn in top sheet to the Fair Office, give carbon copy to customer as a reciept.

City: ______________________ State: _____

Contact Person: _______________________________________________

Mailing Address: __________________________________________

Exp. Date: ________________ CVV # (on back of card) _________

Attention Committeeman: Please have my order Mailed to the above address or I will pick up my order and deliver it

Telephone Number: (______)______________________________

(Preferred Night _______________________)

Email Address: ____________________________________________

Sold By: _________________________________________

DL #_______________________

Signature:________________________________________________

Telephone Number: (______) ____________________________________

⃞Credit Card #_______________________________________________

Partner Packages

Margarita & Salsa Festival - Deadline August 17th

Continuing Education

(Preferred Night _______________________)

Combined Total Amount Due: $__________________________

Rodeo Packages

(Preferred Night _______________________)

5

ADMISSION TICKETS, PASSES & MEMBERSHIPS

Tickets

Gate Admission to the Fair - $7 o Regular price is $10 each; a savings of $3 per ticket

Good any day for Fair gate admission (October 8th - 17

th)

Ages 13 and older

Does not include admission to either Saturday performance of the All American ProRodeo Finals

(Saturdays, October 10th & 17

th)

Not valid for Tuesday Carnival Armband offer

Opening Night Rodeo Ticket - $20 o Reserved balcony ticket for first night of rodeo (Saturday, October 10

th)

Includes Fair gate admission

Does not include parking

Not valid any other day

Final Night Championship Rodeo Ticket - $20 o Reserved balcony ticket for last night of rodeo (Saturday, October 17

th)




Opening and Final Night Reserved Balcony Rodeo Tickets - $30 o Reserved balcony tickets for opening and last night of rodeo (Saturdays, October 10

th & 17

th)




Season Pass - $50 o Only this Pre-Sale Season Pass includes Fair parking for a total value of $135; a savings of $85 per pass

Season Pass includes Fair gate admission each day (October 8th - 17

th)



th)


o One (1) season parking pass

Good for a Fair year (October 2015 - September 2016)

Family Fun Pack - $70 o Purchased individually for a total value of $105; a savings of $35 per pack.

Family Fun Pack includes four (4) Fair gate admission tickets, one (1) one-day parking ticket and

two (2) carnival armbands. Valid for a one-time use only.



th)


Meet and Greet the Stars at the Bud Light Music Stage - $150 o Two (2) Fair gate admission tickets, two (2) meet and greet passes and special seating for two (2) in the

backstage VIP area

Limited to 10 per night

Must choose a night on the order form (nights awarded on first-come, first-served basis). Please

visit hotfair.com for list of entertainers.

(Admission Tickets, Passes & Memberships – Continued on Next Page)

6

Parking Lot Party The Kick-Off Committee is excited to be gearing up for the 1

st Annual Parking Lot Party, a special event that celebrates

the beginning of the Heart O’ Texas Fair & Rodeo. Join us on Friday, October 9, 2015 from 7 p.m. to Midnight to kick

things off with an exciting, fun-filled, exclusive party that provides quality food, drinks and entertainment.

Parking Lot Party Ticket - $85

o One (1) ticket to the Kick-Off Event

Includes Fair gate admission, dinner, open bar, concert and parking

HOT DEALS - Parking Lot Party Six Pack - $480

o Purchased individually for a total value of $510; a savings of $30

o Six (6) tickets to the Kick-Off Event

Each ticket includes Fair gate admission, dinner, open bar, concert and parking

Carnival Specials

Fun Pass - $65 o Fun Pass includes Fair gate admission and an armband for carnival rides each day

Fair gate admission is limited to once per day



th)


Does not include Fair parking

One Day Carnival Armband - $20 o Regular price is $30 each; a savings of $10 per armband; excluding daily promotions

Good any day

Armband does not include gate admission to the Fair & Rodeo


Valid for a one time use only

Business Appreciation Bulk Ticket Sales Donate Tickets to the Fair - $7

o Fair gate admission tickets will be donated on your behalf to one of the following organizations:

Boys Methodist Home, Friends For Life, Veteran Affairs and/or Big Brothers/Big Sisters, as

designated by the Heart O’ Texas Fair & Rodeo


th)



th)


Let your clients and employees know how much they really mean to your business by treating them to a night of fun and

entertainment at the Heart O’ Texas Fair & Rodeo. Showing appreciation for your clients and employees can set you

apart from your competitors, increase loyalty, improve retention, inspire sales and even build relationships that last a

lifetime.

151 – 300 Gate Admission Tickets to the Fair - $6 o Regular price is $10 each; a savings of $4 per ticket


th)



th)


Must purchase 151 – 300 Fair gate admission tickets to receive this offer



7

301+ Gate Admission Tickets to the Fair - $5 o Regular price is $10 each; a savings of $5 per ticket


th)



th)


Must purchase 300+ Fair gate admission tickets to receive this offer


Back Porch Club Memberships The Back Porch Club gives its members an opportunity to experience a first class social setting in a unique

location. Enjoy outstanding catered meals and a cash bar in the private club with magnificent views of the

action in the Extraco Coliseum, or have fun under the stars on the Extraco Coliseum’s rooftop patio.

1st Year Back Porch Club Annual Membership - $150

o Regular membership price is $250; a savings of $100 per membership for new members.

o New members only; first year only.

Membership includes Fair gate admission and one (1) parking pass to the Heart O’ Texas Fair &

Rodeo for the member only

Does not include Fair gate admission for the member’s guests

Does not include dinner or drinks in the Back Porch Club

The Back Porch Club is only open to members during the Heart O’ Texas Fair & Rodeo and the RAM

Texas Circuit Finals Rodeo

A ticket is required by members and their guests to attend the RAM Texas Circuit Finals Rodeo

Renewal Back Porch Club Annual Membership - $250 o Valid for 2

nd year; renewal members only.

Membership includes Fair gate admission to the Heart O’ Texas Fair & Rodeo for the member and

one (1) guest of their choice

One (1) parking pass

Does not include Fair gate admission for additional member’s guests





Individual Lifetime Back Porch Club Membership - $2,000 o Membership includes Fair gate admission to the Heart O’ Texas Fair & Rodeo for the member and a guest of

their choice and one (1) parking pass for the members’ lifetime






Annual Corporate Membership - $1,000 o Membership includes Fair gate admission to the Heart O’ Texas Fair & Rodeo for two (2) members and two

(2) guests of their choice

Two (2) parking pass






o One free rental of the Back Porch Club during the membership year


Don’t forget your Carnival

Armbands ONLY $20!

See Page 6 for more

information.

8

Lifetime Corporate Membership - $5,000 o Membership includes Fair gate admission to the Heart O’ Texas Fair & Rodeo for four (4) members and four

(4) guests of their choice

Four (4) parking pass






o One free rental of the Back Porch Club during the membership year

9

CONTINUING EDUCATION

Sponsor a Student - $750 o Recognized as a 2016 Scholarship Underwriter

o A scholarship will be awarded on behalf of your business and the Heart O’ Texas Fair & Rodeo

o Personalized framed Thank You note from a 2016 scholarship recipient

o Two (2) season passes

Season pass includes Fair gate admission each day (October 8th - 17

th)



th)


o Two (2) season parking passes


o Twenty (20) gate admission tickets to the 2015 Fair & Rodeo


th)



th)


o Two (2) invitations to the Annual Scholarship Banquet (Spring/Summer 2016)

o Name listed as a scholarship underwriter in the 2015 Official Rodeo Program

Gold Star Sponsor - $1,000 o Recognized as a 2016 Scholarship Underwriter

o A scholarship will be awarded on behalf of your business and the Heart O’ Texas Fair & Rodeo

o Personalized framed Thank You note from a 2016 scholarship recipient

o One (1) half page color ad in the Official Rodeo Program

All orders and artwork for ads must be received on or before Wednesday, August 26th at 5 p.m.

Over 2,000 Rodeo Programs are distributed free to Rodeo attendees

A fee of $75 will be charged if artwork has to be designed in-house. All artwork designed in-house

becomes property of the Heart O’ Texas Fair & Rodeo.

Submit your artwork in a high resolution .pdf or .jpg format to Charva Ingram [email protected]

o Twenty (20) gate admission tickets to the 2015 Fair & Rodeo


th)



th)


o Ten (10) one-day parking tickets

Each ticket valid any day during the 2015 Fair & Rodeo (October 8th - 17

th)

o Two (2) invitations to the Annual Scholarship Banquet (Spring/Summer 2016)

o Name listed as a scholarship underwriter in the 2015 Official Rodeo Program


10

MARGARITA & SALSA FESTIVAL August 29, 2015

Gates open at 6 p.m. / Concert starts at 7 p.m.

Make plans now to attend the biggest, coolest, hottest party of the summer – the 20th Annual Margarita & Salsa Festival to

be held Saturday, August 29, 2015 at the Extraco Events Center in Waco. All proceeds benefit the Scholarship Program

at the Heart O’ Texas Fair & Rodeo. This is one of the larger music events on the Waco calendar with an average of

10,000 attendees and a summer-sendoff for thousands before college classes begin. So if you dig margaritas and Texas

country music (who doesn't, right?) then mark your calendar.

General Admission Tickets

Margarita & Salsa Festival General Admission Ticket - $30 o Orders must be received on or before Monday, August 17

th

One (1) general admission ticket

Does not include parking, dinner or drinks

Margarita & Salsa Festival Party Pack - $250 o Orders must be received on or before Monday, August 17

th

o Purchased individually for a total value of $300; a savings of $50

Ten (10) general admission tickets

Does not include dinner, parking or drinks

VIP Tickets and Packages

Margarita & Salsa Festival VIP Ticket - $150 o Orders must be received on or before Monday, August 17

th

One (1) VIP ticket

Includes admission, parking, dinner and drinks

Margarita & Salsa Festival VIP Table - $1,500 o Table orders ($1,500) must be received on or before Monday, August 17

th

One (1) VIP table

Includes admission, parking, dinner and drinks for 10 people

Advertising Packages

LED Commercial - $2,000 o Orders must be received on or before Thursday, July 30

th

o Recognized as an Official Sponsor of the Margarita & Salsa Festival

o One (1) 30-second commercial on the LED screen

Commercial to be provided by sponsor

o Twenty (20) general admission tickets

Does not include parking, dinner or drinks

o Listed on Sponsor Board

11

PARTNER PACKAGES

Rodeo Express – Golf Cart Signage - $500 o Sign placement on a Rodeo Express Golf Cart

Transporting a portion of more than 190,000 guests during the 2015 Heart O’ Texas Fair & Rodeo

Submit your artwork in a high resolution .pdf or .jpg format to Christy Jones [email protected]

o Ten (10) gate admission tickets to the Fair & Rodeo


th)



th)


o Two (2) one-day parking tickets


th)

HOT DEAL - Fair Package - $500 o Recognized on the Fair Friends Board during the Heart O’ Texas Fair & Rodeo

Exposure to over 190,000 Fair attendees

Fair Friends listing can be found on kiosks located throughout the grounds

o Two (2) 3’ X 3’ signs in the Extraco Coliseum Concourse


o Name and/or logo placement on TV screens located throughout the Extraco Coliseum Concourse

Term beginning September 1, 2015 and ending October 14, 2015

o Four (4) reserved balcony tickets to the final performance of the All American ProRodeo Finals on Saturday,

October 17th




th)



th)


o Five (5) one-day parking tickets


th)

Fair Koozie Giveaway - $1,500 (Limit 10) o Recognized on the Fair Friends Board during the Heart O’ Texas Fair & Rodeo



o Recognition as an Official Koozie Provider

Logo exposure on 500 koozies distributed free at the beer tents/areas

Koozies co-branded with provider’s logo and the Heart O’ Texas Fair & Rodeo logo

Music Zone Advertising - $1,500 (Limit 5) o One (1) 30-second commercial on Music Zone Web page

Commercial to be provided by sponsor

o Opportunity to hand out promotional items in Music Zone

o Logo exposure on 150 event t-shirts given away free at the Music Zone nightly (25 per night)

o Thirty (30) gate admission tickets to the Fair & Rodeo

Good any day (October 8th – 17

th)



th)



Each ticket valid any day during the 2015 Fair & Rodeo (October 8th – 17

th)

(Partner Packages – Continued on Next Page)



12

Yard Sign Promotion - $2,500 (Limit 1) o Name and/or logo placement in conjunction with all of program to include yard signs

o Twelve yard signs distributed throughout Waco and surrounding areas

Yard signs to move every three days between September 7th – October 4

th, 2015

Participants snap photo, share on Facebook and send email to claim two good any day Fair gate

admission tickets o During promotion, sponsor will receive multiple mentions on Facebook and Twitter accounts each week

Fair Package Plus - $2,500 o Recognized on the Fair Friends Board during the Heart O’ Texas Fair & Rodeo




Term beginning September 1, 2015 and ending October 14, 2015

Includes, but not limited to exposure on TV screens

o Four (4) box seats per Rodeo performance

October 10th, 11

th, 13

th, 14

th, 15

th, 16

th, and 17

th

o Forty (40) gate admission tickets to the Fair & Rodeo

Good any day (October 8th - 17

th)



th)


o Four (4) season parking passes


Barnyard Packages Come experience a collection of different livestock breeds as you take a stroll down the Avenue of Breeds. Located in the

Extraco Show Pavilion, fairgoers will be able to see and learn about breeds of cattle, pigs, sheep, goats, horses and

chickens. And if you time it right, you could witness new life coming into the world as you pass by several pens of

expectant mothers in the Livestock Birthing Center. Also, being only days old, newborn livestock will be on display

alongside their mothers.

Barnyard Pen Partner - $500 o Name and/or logo placement on the pen signage in the Avenue of Breeds

o Two (2) 3’ x 3’ signs in the Extraco Show Pavilion


Ten (10) gate admission tickets to the Fair & Rodeo


th)



th)




th)

(Partner Packages – Continued on Next Page)


13

Kids Zone Packages The Kids Zone at the Heart O’ Texas Fair & Rodeo is home to a number of fun activities for kids and spectators alike.

Stop by and sign up to participate in one of the events such as Mutton Bustin’ Rally, Stick Horse Rodeo or Pedal Tractor

Maze. With daily performances and competitions, children of all ages will test their abilities as they participate in these

high energy activities. Additionally, there will be rides, shows and much more that takes place in the Kids Zone.

Kids Zone Participant Goodie Bag Underwriter - $350 o Name and/or logo placement on Kids Zone Contestant goodie bags

Approximately 300 distributed



th)



th)




th)

o Opportunity to place one (1) item in Kids Zone Contestant Goodie bags

Kids Zone Signage - $750 o Two (2) 3’ x 3’ signs in the Kids Zone Area




th)



th)




th)

o Opportunity to place one (1) item in Kids Zone Contestant Goodie bags


14

RODEO PACKAGES

The All American ProRodeo Finals, presented by Pendleton Whisky, is the third largest championship rodeo in the U.S.

and takes place during the Heart O’ Texas Fair & Rodeo from October 10-17, 2015. For seven nights, you’ll be able to

see the year’s top 30 PRCA contestants compete in each of the seven events for their share of $500,000 which will be

awarded on the final Saturday night. Fairgoers can enjoy the free rodeo every night with their gate admission to the Fair,

except for the first and last Saturday nights. Rodeo performances are October 10-11 and 13-17.

Ropin’ Rodeo Giveaway - $300, plus a $100 Gift Card provided by business (Limited Availability) o Rodeo Announcer Mention

o Listing on the Rodeo Day Sheet



th)



th)


Provided by business:

o $100 gift card to your business to be given away during one of the seven Rodeo performances

Gift card to be delivered to Fair Office (4601 Bosque Blvd. Waco, Texas 76710) on or before

Friday, September 11th at 5 p.m.

Rodeo LED Screen - $1,000 (Limited Availability) o Logo exposure on the Rodeo LED Screen prior to and after the Rodeo

o One (1) half page color ad in the Official Rodeo Program








th)



th)


(Rodeo Packages – Continued on Next Page)


15

Rodeo Advertising Package - $3,000 (Limited Availability) o One (1) sign in the Coliseum (Balcony level)


o Logo exposure on the Rodeo LED Screen prior to and after the Rodeo


Name and/or logo placement to run the duration of the Fair & Rodeo

October 8th – 17

th, 2015


o One (1) full page color ad in the Official Rodeo Program






o Four (4) box seats per Rodeo performance

October 10th, 11

th, 13

th, 14

th, 15

th, 16

th and 17

th

o Twenty (20) gate admission tickets to the Fair & Rodeo


th)



th)




th)

HOT DEAL - Souvenir Rodeo Cup Sponsor - $3,000 (Limit 10) o Package valued at $4,000; a savings of $1,000

o Recognized as an Official Sponsor

o Recognized as an Official Souvenir Rodeo Cup Sponsor

Logo included on Souvenir Rodeo Cups

More than 750 Souvenir Rodeo Cups to be provided by the Heart O’ Texas Fair & Rodeo

Cups distributed free to rodeo attendees with the purchase of a large beverage

o Logo placement in conjunction with Souvenir Rodeo Cup Signage

One sign at each of the four concession stand areas

o One (1) sign in the Coliseum (Balcony level)



Name and/or logo placement to run the duration of the Fair & Rodeo

October 8th – 17

th, 2015


o Two (2) box seats per Rodeo performance

October 10th, 11

th, 13

th, 14

th, 15

th, 16

th and 17

th



th)



th)


o Fifteen (15) one-day parking tickets


th)




16

CREATIVE ARTS & EDUCATION PACKAGES

Whether you are creative or enjoy other’s creativity, the following Sponsorships are for you. From art to baking,

photography to quilting, the Creative Arts Exhibits are a must see for Fairgoers. Additionally, they provide excellent

scholarship opportunities!

Individual Daily Contest Presenting Sponsor - $150 (Limit 9) o Signage displayed during individual contest in the Extraco Creative Arts Building

o Announcer mentions during contest

o Name recognition on the Creative Arts webpage and catalog

o Four (4) gate admission tickets to the Fair & Rodeo


th)



th)




th)

Division Underwriters - $250 (Limit 13) o Prominent signage in division area




th)



th)




th)

Creative Arts Main Stage - $500 (Limit 1) o Prominent signage placement in the Extraco Creative Arts Building

o Announcer mentions during daily events


o Six (6) gate admission tickets to the Fair & Rodeo


th)



th)


o Three (3) one-day parking tickets


th)

17

LIVESTOCK SHOW PACKAGES

The Heart O’ Texas Livestock Show, presented by Brazos Masonry, Inc. draws an audience of owners, breeders, future

business and agriculture leaders, and animal enthusiasts from across the state. It provides FFA and 4-H members the

opportunity to exhibit their livestock projects with the chance to earn a scholarship. Top placing individuals are awarded

a scholarship through the Heart O’ Texas Fair Continuing Education Program. Your continued financial support of this

program is a worthwhile investment in this group of hard working, deserving and dedicated Central Texas youth.

Interesting Facts about the Heart O’ Texas Livestock Show

o There are more than 3,600 livestock projects that come through the Extraco Show Pavilion during the

Heart O’ Texas Livestock Show.

o Heart O’ Texas Livestock Show participants range in ages from 9 – 19.

o Entries come in from counties all over the great state of Texas including:

Anderson, Archer, Austin, Bastrop, Bell, Bosque, Brazos, Burnet, Cherokee, Collin, Colorado,

Comanche, Coryell, Ellis, Erath, Falls, Fayette, Freestone, Gillespie, Grayson, Grimes, Hamilton,

Hill, Hood, Johnson, Kaufman, Lampasas, Limestone, McLennan, Navarro, Parker, Robertson,

Somervell, Tarrant, Walker, Washington, Wharton, Williamson and Wise.

Partnership Packages

Class Contributor - $250 o Name listed on “Livestock Show Supporter” board



th)



th)


o One (2) one-day parking tickets


th)

Buckle Contributor - $400 o Name listed on “Livestock Show Supporter” board

o Buckle awarded on behalf of your business



th)



th)




th)

HOT DEAL - T-Shirt Sponsor - $500 o Name listed on “Livestock Show Supporter” board

o Name on Livestock exhibitor t-shirts

o Opportunity to place a promotional item in Livestock exhibitor goodie bags (1,500 count)



th)



th)


(Livestock Show Packages – Continued on Next Page)

18

Barn Signage - $1,000 o Recognition as an Official Supporter of the Livestock Show

o Two (2) 3’ X 8’ signs in the Extraco Show Pavilion

Produced by the Heart O’ Texas Livestock Show


o Opportunity to place a promotional item in Livestock exhibitor goodie bags (1,500 count)

o Name listed on “Livestock Show Supporter” board



th)



th)



Each Ticket valid any day during the 2015 Fair & Rodeo (October 8th - 17

th)

Scholarship Underwriters Show support for the youth involved in 4-H and FFA organizations. These students travel from across the state of Texas

to exhibit their projects in Waco during the Heart O’ Texas Livestock Show in hopes of receiving blue ribbons, big

banners and large scholarships. These organizations lay the foundation for long-term success by helping its members

develop career, leadership and life skills. Throughout the nine days of the Livestock Show $80,000 in scholarships will

be awarded. Don’t miss the chance to have your business underwrite these scholarships – and let the very deserving youth

know you support them.

Division Winner Scholarship - $300 o Recognized as a Division Scholarship Donor

Scholarship awarded on behalf of your business

o Announcer mention in conjunction with the scholarship presentation

Reserve Champion Scholarship - $600 o Recognized as a Reserve Champion Scholarship Donor



Grand Champion Scholarship - $1,200 o Recognized as a Grand Champion Scholarship Donor



o One (1) season pass


th)



th)




Reserve Supreme Champion Scholarship - $1,800 o Recognized as a Reserve Supreme Champion Scholarship Donor





th)



th)




(Livestock Show Packages – Continued on Next Page)


19

Supreme Champion Scholarship - $2,400 o Recognized as a Supreme Champion Scholarship Donor





th)



th)




20

CALF SCRAMBLE PACKAGES

PLEASE INCLUDE COMPLETE CONTACT INFORMATION FOR ALL CALF SCRAMBLE PACKAGES SOLD!

All Calf Scramble Packages are mailed separately from other Pre-Sale Orders.

The Calf Scramble takes place each night of the All American ProRodeo Finals, presented by Pendleton Whisky. In the

Calf Scramble, 20 determined 4-H and FFA members compete with one another to coax, catch and halter one of 12 calves

across the winner’s line within an allotted period of time. The successful scramblers receive a certificate to aid in the

purchase of a heifer, lamb or swine to be raised and shown at the Heart O’ Texas Livestock Show the following year.

Interesting Facts about the Heart O’ Texas Calf Scramble Program

o There are approximately 150 Calf Scramble participants during the seven performances.

o Calf Scramble participants range in ages from 13 – 17.

o Participants come from counties all over the great state of Texas including, but not limited to:

Bell, Bosque, Coryell, Falls, Hill and McLennan.

Silver Donor - $400 o Calf Scramble donors are welcome to visit Calf Scramble Hospitality on selected nights prior to the start of

the Rodeo

Hors d’oeuvres available

o Two (2) gate admission tickets to the Fair & Rodeo


th)



th)


o One (1) one-day parking ticket

Ticket valid any day during the 2015 Fair & Rodeo (October 8th - 17

th)

o Listed on Rodeo Day Sheet on selected night

o Receive thank you letter(s) from designated scrambler

Please include complete contact information on order form

o Listed on the “Calf Scramble Donor” Board

Donor board located inside Calf Scramble Hospitality

Gold Donor - $700 o Calf Scramble donors are welcome to visit Calf Scramble Hospitality on selected nights prior to the start of

the Rodeo




th)



th)




th)






(Calf Scramble Packages – Continued on Next Page)

21

Platinum Donor - $1,000 (Limit 10 per night – total of 70 available) o Dinner for four (4) prior to the Rodeo in the Back Porch Club on selected night

Must choose a night on the order form

Nights awarded on a first-come, first-served basis. Available nights do not include either Saturday

performance of the All American ProRodeo Finals (Saturdays, October 10th & 17th)

o Calf Scramble donors are welcome to visit Calf Scramble Hospitality on selected nights prior to the start of

the Rodeo


o Four (4) box seats to the All American ProRodeo Finals on selected night

Includes Fair gate admission on designated night




th)

o Recognized on Rodeo Day Sheet as Platinum Donor on selected night





Hard-Luck Scramble Donor - $1,000 (Limit 2 per night – total of 14 available) o Opportunity to select individual scrambler on selected night


Nights awarded on a first-come, first-served basis. Available nights do not include either Saturday

performance of the All American ProRodeo Finals (Saturdays, October 10th & 17

th)

o Recognized as a Donor upon selection of Hard-Luck Scrambler


the Rodeo


o Four (4) box seats to the All American ProRodeo Finals on selected night

Includes Fair gate admission on designated night




th)






(Calf Scramble Packages – Continued on Next Page)

22

Calf Scramble Team - $2,000 (Limit 25) Calf Scramblers will be assigned a team. Every team member that catches will receive a point for their team. The team

with the most points at the end of the Heart O’ Texas Fair & Rodeo will be named the winner. Each team member of the

winning team will receive an additional $100 to use towards their project.

o Name placement on team (contestant) t-shirts

o Nightly announcer mentions in conjunction with Calf Scramble

o Link and logo placement on Calf Scramble webpage


the Rodeo


o Opportunity to include promotional item or information in the contestant goodie bag

Approximately 150 contestants



th)



th)


o One (5) one-day parking tickets


th)


Donor board located inside Calf Scramble Hospitably

23

RODEO PROGRAM ADS All orders and artwork for ads must be received on or before Wednesday, August 26

th at 5 p.m.

If your ad is not received by Thursday, September 4th the purchaser forfeits the opportunity to place an ad in the Rodeo

Program and no money will be refunded.

Over 2,000 Rodeo Programs are distributed free to Rodeo attendees during the 7 nights of the All American ProRodeo

Finals, presented by Pendleton Whisky.

o A fee of $75 will be charged if artwork has to be designed in-house. All artwork designed in-house becomes

property of the Heart O’ Texas Fair & Rodeo.

o Submit your artwork in a high resolution .pdf or .jpg format to Charva Ingram [email protected]

Sample Not to Scale


24

ANNUAL OPPORTUNITIES

Each year more than 450,000 individuals attend events at the Extraco Events Center. The following packages provide the

perfect opportunity for you and/or your company to gain the advertising and/or exposure you need.

Annual Concourse Monitor Advertising - $1,000 o Name and/or logo placement on TV screens located throughout the Extraco Coliseum Concourse

Screens are active during all major and/or ticketed events


Term beginning October 1, 2015; ending September 30, 2016

Annual Marquee Advertising - $2,000 o Daily advertising for your company on the LED Marquee

o Monthly logo exposure on the Extraco Events Center Marquees

From October 1, 2015 to September 30, 2016

Located on Bosque Blvd. and Lake Air Dr.

25

RAM TEXAS CIRCUIT FINALS RODEO

JANUARY 2016

The RAM Texas Circuit Finals Rodeo is a three-day event from December 31 – January 2 at the Extraco Events Center.

This rodeo brings the top 12 cowboys and cowgirls in each of the seven Professional Rodeo Cowboys Association events

to compete for top honors. Thousands of rodeo enthusiasts enjoy seven rodeo events along with the fan favorite ‘Mutton

Bustin’ every night. The RAM Rodeo Series has been a staple of professional rodeo for over three decades. The

following packages provide the perfect opportunity for you and/or your company to gain the advertising and/or exposure

you need! **Packages listed below will not be filled until December of 2015.**

Goodie Bag Contributor - $150 o Recognition as an Official Donor of the RAM Texas Circuit Finals Rodeo

o Opportunity to provide promotional items and/or information in the Rodeo Contestant Goodie Bags

150 items

Deadline to have the items to the Extraco Events Center is Monday, December 14th

Buckle Contributor - $200 (Limited Availability) o Recognized as an Official Donor of the RAM Texas Circuit Finals Rodeo

o One (1) buckle will be awarded on behalf of your business/company

o Two (2) balcony seat tickets on specific night

o One (1) parking ticket

Elite Ticket Package - $600 (Limited Availability) o Recognized as an Official Donor of the RAM Texas Circuit Finals Rodeo

o One (1) 3’ X 8’ sign in the Extraco Coliseum (balcony level)


o Four (4) box seats to each Rodeo performance

o Two (2) parking passes

Each pass is good for all three performances

VIP Rodeo Party - $750 (Limited availability) o Recognized as an Official Donor of the RAM Texas Circuit Finals Rodeo

All of the following are specific to your VIP Rodeo Party performance:

Parking and admission for ten (10) special guests

Dinner and drinks for ten (10) catered in the Back Porch Club

Ten (10) seats above the bucking chutes

Access to the Back Porch Club

Listing on the Official Day Sheet

Rodeo announcer mentions

o Link and logo on the RAM Texas Circuit Finals Rodeo webpage

RAM Texas Circuit Finals Rodeo - $1,000

o Recognized as an Official Donor of the RAM Texas Circuit Finals Rodeo

o One (1) 30-second commercial

o Four (4) box seats to each Rodeo performance

o Two (2) parking passes

Pass is good for all three performances

o Logo placement on the Extraco Events Center marquees

Exposure during the months of December 2015 and January 2016

Located on Bosque Blvd. and Lake Air Dr.

o Ten (10) good any day balcony tickets to the event

(RAM Texas Circuit Finals Rodeo Packages – Continued on Next Page)


26

Corporate Ticket Package - $1,000 o Recognition as an Official Donor of the RAM Texas Circuit Finals Rodeo

o One hundred (100) good any day balcony tickets to the event

o Twenty (20) parking tickets

Party Deck - $1,000 (Limited Availability) o Recognized as an Official Donor of the RAM Texas Circuit Finals

o Reserved Party Deck for twenty (20) during designated performance

Twenty (20) admission tickets to the RAM Texas Circuit Finals

Includes parking

Food trays

Personal wait staff

Cash bar available o One (1) 3’ X 8’ sign in the Extraco Coliseum (balcony level)


o Announcer mentions during designated performance


27

South 40 Trail & Outdoor Expo

March 2016

The South 40 Expo Committee was formed to produce a multi-part event for education, entertainment and agricultural

experiences. First, the South 40 Trail is a one-of-a-kind, four-stop fishing tournament that produces a fun, competitive

environment that allows Central Texans to enjoy the outdoors. Secondly, the South 40 Outdoor Expo is an event for the

whole family, and home to the championship round of the South 40 Trail. It also offers an entertaining and educational

look at everything to do with the outdoors, all while giving back to the youth of Central Texas. The committee has raised

over $100,000 to provide scholarships for the youth of McLennan County and the surrounding areas.

South 40 Trail

Largemouth Sponsors - $2,000 o Logo used in conjunction with each stop

o One (1) 2’ X 6’ sign at each fishing stop

o Two (2) 2’ X 6” signs at South 40 Shootout

Held during the South 40 Outdoor Expo

o Activation opportunity at each stop

o Link and logo on the Trail/Shootout website

o Listing on Shootout sponsor board

o Logo on Shootout T-shirt

o 10’ X 10’ Indoor booth space at the South 40 Outdoor Expo

Smallmouth Sponsors - $1,000 o Logo used in conjunction with each stop

o One (1) 2’ X 3’ sign at each fishing stop

o Two (2) 2’ X 6’ signs at South 40 Shootout

Held during the South 40 Outdoor Expo

o Activation opportunity at each stop

o Link and logo on the Trail/Shootout website

o Listing on Shootout sponsor board

o Name on Shootout T-shirt

South 40 Outdoor Expo

Aquatic Demonstration Trailer -$2,000 (Limit 1) o Recognized as the Title Sponsor of the Aquatic Demonstration

o Name and/or logo in conjunction with promotions & advertising for the Aquatic Demonstration

Printed material, radio, website & social media

o Two (2) 3’ X 8’ signs located inside Extraco Coliseum

o Link and logo placement on Expo website

o Activation opportunities in the attraction area

o 10’ X 20’ Indoor exhibitor space

o Logo on event T-shirt

Archery Demonstration Trailer - $2,000 (Limit 1) o Recognized as the Title Sponsor of the Archery Range

o Name and/or logo in conjunction with promotions & advertising for the Archery Range Demonstration



o Link and logo placement on the Expo website


o 10’ X 20’ vendor space


(South 40 Trail & Outdoor Expo Packages – Continued on Next Page)

28

Rock Climbing Wall - $2,000 (Limit 1) o Recognized as the Title Sponsor of the Rock Climbing Wall

o Name and/or logo in conjunction with promotions & advertising for the Rock Climbing Wall



o Link and logo placement on Expo website



Expo Partners - $500 o One (1) 2’ X 6’ sign at the Expo


o Name on the Sponsor Board

o Name on the Sponsor list on the Expo website

Friends of the Expo - $250 o Name on event T-shirt

o Name on the Sponsor Board

o Name on the Sponsor list on the Expo website

29

Extraco Events Center Protected List 2014-2015

*Exclusive/Non Complete categories include but are not limited to the following: Automobile Dealerships, Hotels, General

Grocery Stores, Super Stores and Land Line, TV and Internet Service Providers. Examples include but are not limited to:

Wal-Mart, Brookshire's, Brookshire Bros., IGA, Sam's, Target, Time Warner, Dish Network and Direct TV distributors.

The above protected sponsors are not to be contacted without staff approval. If you have a relationship with one of the above

businesses and wish to pursue a sponsorship, please contact Christy Jones at [email protected].

Failure to do so will result in no credit.

102.5 The Bear CTWP Niemeier Feed & Grain

104.9 The Beat Derksen Portable Buildings Northern & Nye Printing and Office Supplies

92.9 Shooter FM Doc's On Main Patrick's Dry Clean Super Center

94.5 Info FM Domino's Pizza Pendleton Whisky

95.7 The Oldies East Texas Medical Center Pendley Party Production & Rentals

95.9 The Ranch Enviro-Serv Pioneer Steel & Pipe

97.5 The Hits Equipment Depot Portable Rental Solutions

Ace Fence & Supply Extraco Banks Power 108

Action Fire Pros Extraco Technology Providence Healthcare Network

AHERN Rentals Fairfield Inn & Suites North QTI Promotions and Apparel

Allen Samuels Dodge-Chrysler-Jeep-Ram-Fiat GENCO Federal Credit Union Ram Rodeo

Allergan Grande Communications Ratliff Ready Mix

AmaNystrom Greater Waco Chamber of Commerce Riesel Fuel Services

American Bank Hampton Inn North Rudy's "Country Store" & Bar-B-Q

American Classifieds HARRELL Group Real Estate Services Service King

Andy Horn, Builder & Developer H-E-B StayInnWoodway.org

Aquila & Priscilla Hillin Sand & Gravel Sullivan Supply

Bailey Insurance HOLT CAT/HOLT Agribusiness Sunbelt Rental

Bar None Country Store J. Hilburn Swift

Baylor Lariat Jack of All Trades SYSCO

Ben E. Keith/Bud Light JHL Construction Texas Farm Bureau

Blue Bell Jimmy Johns Texas Farm Bureau "Let's Pretend Farm Time Tour"

Bonz Pipe & Steel Job Link Texas Land Bank

Boot Barn Justin Boot Company Texas Tape & Label

Brazos Masonry, Inc. Justin Sports Medicine The First National Bank of Central Texas

Brazos Monthly KCEN-HD Channel 6 The National Banks of Central Texas

Brazos Valley Equipment KWKT Fox 44 & Estrella TV The Trane Company

Capital Farm Credit KWOW La Ley - FM 104.1 Time Manufacturing Company

Cargill KWTX Channel 10 US 105

Carleen Bright Arboretum KXXV News Channel 25 W Promotions

Cavender's Boot City Locals Love Us Waco 100

CEFCO Lochridge - Priest, Inc. Waco Tribune Herald

Central National Bank Lynch Ag Insurance Services, Inc. Wells Fargo

City of Waco - Waco in the Heart of Texas Members Choice Federal Credit Union Whataburger Restaurants LLC

Community Bank & Trust Montana Silversmiths Wrangler

Cotton Patch Café Nabors Properties, LLC. WW Livestock Systems


30

Protected Pre-Sale Purchasers Sold By Committeeman, BOD, Sweetheart

360 Solutions Bryan Gray Committeeman

4 W Ranch Linda Wollard Committeeman

Air Impressions Inc. Jimmy Hancock Committeeman

Allen Samuels Andy Horn Committeeman

Allen Samuels House of Travel Holly Wolaver Committeeman

Alliance Auto Auction Tanya Walls BOD

Alliance Bank Patti Johnson Committeeman

American Income Life Karen Kirkpatrick BOD

ARC Roofing LLC Melanie Hanford Committeeman

ASCW Dr. Robert & Valerie Wright Jeff Lathern Committeeman

B & E Executive Transport Diane Walters BOD

Barnett Contracting Andy Horn Committeeman

Baxter Hearing Specialist Laurie French Committeeman

BCC General Contractor Ashlynn Sorrells Sweetheart

Bebrick Collision Center Carlena Lesso Committeeman

Bellmead Bingo Beau Chastain BOD

Brazos Construction Tyler Martin BOD

Brown Realty LLC Stephanie Jackson BOD

Bush's Chicken-West Andrea Allen Committeeman

C&M Companies Christopher Elliott Committeeman

Cabela's Wayne Bonner BOD

Callan Equiptment Bryan Gray Committeeman

Cargill J.R. Dollins BOD

Carr Pro Rodeo Diane Walters BOD

Caterpillar Work Tools Buffy Bayer Committeeman

Centex Aerospace Inc Jimmy Hancock Committeeman

Central National Bank Ronnie Parks BOD

Central Texas Corrugated Melanie Hanford Committeeman

Central Texas Iron Works Holly Wolaver Committeeman

Central Texas Pest Control Diane Walters BOD

CF Supply Tommy Morriss Committeeman

Chatfield Electric Diane Walters BOD

City Tire & Battery Matt P. Fatheree BOD

Clayton Homes Holly Wolaver Committeeman

Clifton Livestock Comission Jimmie Munroe Committeeman

CMC Alamo Steel Jon Campbell Committeeman

Comet Cleaners Perry Felton Committeeman

Constable Stan Hickey Jason Niemeier Committeeman

Construction Force Inc. Jimmy Hancock Committeeman

Crow Motors Diane Walters BOD

CT Waco Federal Credit Union Dave Whitby Committeeman

Das Bruder Inc. Wade Canuteson Committeeman

Delmar Ranch Sue Morriss Committeeman

Donald Cross MO Susanna Hendrick Committeeman

Dr. Mark Rister & Dr. Ken Koeritz Andy Horn Committeeman

COMMITTEEMAN SALES PROTECTED LIST

The following are protected from other Committeemen/Sweethearts.

31


E. M. Construction Beau Chastain BOD

Eagle Security Service Todd Furse Committeeman

Elite Sports Medicine Debbie Parker Committeeman

First City Financial Corp Sloan Kuehl BOD

First National Bank - Bosque County Jimmie Munroe Committeeman

First National Bank of McGregor Debbie Parker Committeeman

First Title Co. of Waco Diane Walters BOD

FNBCT Christopher Elliott BOD

Fourseventy Claim Management Matt P. Fatheree BOD

Freddy's Glass Matt P. Fatheree BOD

Frost Crushed Stone Amie Fleet Committeeman

FunTown RV Tyler Martin BOD

George's Restaurant Wade Canuteson Committeeman

Gibbs Outdoors Bryan Carter Committeeman

Goss Tree Service Sloan Kuehl BOD

Grace Gardens Brenda Wilson Committeeman

Grande Cares Todd Furse Committeeman

Graphic Garage Andrea Allen Committeeman

Great Adventure RV Wayne Gartman BOD

Great Adventure RV Tyler Martin BOD

Greater Waco Chamber Diane Walters BOD

Greg May Chevrolet Business Elite Sue Morriss Committeeman

Grosbeck Auction Jimmie Munroe Committeeman

Gross Yowell Andy Horn Committeeman

H & M Landscaping & Sprinkler Micah Carrizales Committeeman

H.O.T. Electric Coop Laurie French Committeeman

Hamilton Comm Co. Jimmie Munroe Committeeman

Happy Endings Melanie Hanford Committeeman

Harrell Group Real Estate Holly Knowles Committeeman

Harrell Realty Holly Knowles Committeeman

Harrell Realty-Bruce Harrell Hunter Harrell Committeeman

Hatfield Appraisal Service Inc. Ginger Gregory Committeeman

HD Supply Waterworks Wade Canuteson Committeeman

Heart of the Brazos Oral & Facial Surgery Tanner Moore Committeeman

Hidden Oaks Brahmans Mike Lewis BOD

Higginbotham & Associates Laurie French Committeeman

High and Associates Bria Dokupil Sweetheart

High Oaks Ranch Scotty Cobb Committeeman

Hillin Sand & Gravel Sallie Hillin Committeeman

Hobbs Bonded Fibers Stacie Lathern Committeeman

Hogg Electric Wayne Bonner BOD

Home State Insurance Group Holly Knowles Committeeman

Hubbard Livestock Jimmie Munroe Committeeman

Huffman Farms Jason Niemeier Committeeman

Hunt Tuegel PLLC Beth Plumlee Committeeman



32


Impact Fire Sheila Zawacki Committeeman

Incommons Bank Regina Garcia Committeeman

Integ Jeff Lathern Committeeman

J. Hilburn Custom Clothes Christopher Elliott BOD

J.M.J. Wrecking Yard Lizzie Butts Sweetheart

Jack of All Trades Tanya Walls BOD

Jackson Sign & Lighting Melanie Hanford Committeeman

James C Dude "Mann Insurance" Linda Wollard Committeeman

James Pecan Harvesting Shannon Rasner Sweetheart

Jason Becker is 40 INC Tanner Moore Committeeman

Jaynes Reitmeier Boyd & Therrall PL Kimberly Fulp Committeeman

Jewell Concrete Beau Chastain BOD

JHL Construction Mike Lewis BOD

John McClaren Chervolet Diane Walters BOD

Jones 5 Catherine Brown Sweetheart

Kalina Plumbing Sue Morriss Committeeman

Kelly Realtors Jenny Arnold Committeeman

Kenneth Kimball Trucking Linda Wollard Committeeman

Kent Mill Supply Co. Jimmy Hancock Committeeman

Kerr Refuse Laurie French Committeeman

King Electric Renee Provence Committeeman

La Fiesta Todd Furse Committeeman

Lake Air Pools Matt P. Fatheree BOD

Lake Ridge Manor Apts Ron Knowles BOD

Land S Dental Group Laurie French Committeeman

Law Office of Jacob G. Straub Emily Lewis Committeeman

Lee Tilford Agency (Spec's) Beau Chastain BOD

Lehigh Cement Co Hannah Loomis Sweetheart

Lehman Farms Diane Walters BOD

Linebarger Goggan Blair & Sampson Linda Wollard Committeeman

Linkage Credit Union Karen Kirkpatrick BOD

LJ's Plumbing Bryan Gray Committeeman

Lone Star Ag Credit - Lampasas Amie Fleet Committeeman

Lovett & Associates Stephanie Jackson BOD

Lynch Ag Tyler Martin BOD

Lynch Ag Insurance Services Inc. Dusty Lynch BOD

M & F Western Products Bria Dokupil Sweetheart

M. Lipsitz & Co. Ltd. Rose Schroeder Committeeman

Mabry Lewis Law Firm Philip Sanchez Committeeman

Marine Outlet Wayne Bonner BOD

Marineland Wayne Bonner BOD

Mark Terry's Plumbing Wayne Gartman BOD

Market Approach Consulting Stacy Whitwell BOD

Martin Tool & Supply Shannon Rasner Sweetheart

Matt Dill CLV State Farm Stacy Dill Committeeman



33


McLennan County Farm Bureau Teddy Meinkowsky Committeeman

Metro-PCS Jessica Juarez Committeeman

Mike Collins D.D.S. Andy Horn Committeeman

Mike Staas Services Diane Walters BOD

Milam County Livestock Jimmie Munroe Committeeman

Miller Maintenance Susanna Hendrick Committeeman

Mitchell Motorsports Wayne Bonner BOD

Moody Ag Boosters Mike Alton Committeeman

Moonlight Acres Laurie French Committeeman

N.W. Optimist Club Laurie French Committeeman

National Lloyds Ins. Co. Matt P. Fatheree BOD

Nelco Diane Walters BOD

Overhead Door Co. of Waco Andy Horn Committeeman

Packaging Corp. of America Sheila Zawacki Committeeman

Pakis Giotes Page & Burleson P.C. Karen Kirkpatrick BOD

Pattillo Brown & Hill LLD Stephanie Jackson BOD

PB&H Stephanie Jackston Committeeman

Pendley Party Productions Crissy Forrester Committeeman

Placements Unlimited Wayne Gartman BOD

Poppa Rollos Ray Allen BOD

Precision Tune Auto Care Pete Mejia Committeeman

River Ranch "Chuck & Carol Radney" Ray Allen BOD

Robinson Drive Animal Hospital Patti Johnson Committeeman

Romark Logistics of Texas Randy Bolen Committeeman

Romark Logistics of Texas Kayla Spence Committeeman

Royal Manor Jo Bracey Committeeman

Salon at Ridgewood Wade Canuteson Committeeman

Sandy Creek Services Linda Wollard Committeeman

Scott Riddle Agency Taylor Moss Committeeman

Screen-Tex Graphics Keith Walls Committeeman

Sedberry Furniture Andrea Allen Committeeman

Shades Custom Tint Melanie Hanford Committeeman

Sherwin Williams Roy Toten Jr. Committeeman

Slippery Minnow Laurie French Committeeman

Slovacek's West Linda Wollard Committeeman

Smelscer Plumbing Sue Morriss Committeeman

Southern Financial Group LLC Annette Elliott Committeeman

Southern Tire Mart Linda Wollard Committeeman

Southwest Maintenance Brenda Wilson Committeeman

Southwest Steel Hannah Johnson Sweetheart

Spence Construction Sheryl Raley Committeeman

Spross Insurance Agency Debbie Parker Committeeman

Stifel Clint Weaver BOD

Stodg Land & Cattle Wayne Gartman BOD

Stodg Land Cattle LLC Linda Wollard Committeeman



34


Stripes Convient Stores Jessica Juarez Committeeman

Subsea Robotics Micah Carrizales Committeeman

Summit Electric Sheila Zawacki Committeeman

Superior Health Plan Jo Bracey Committeeman

Survey 1 Tanya Walls BOD

T.S.T.C. Beau Chastain BOD

Talbert Construction Tyler Martin BOD

Tejas Warehouse Tanya Walls BOD

Templeton Electric Company Diane Walters BOD

Texas Bank Mortgage Keith Walls Committeeman

Texas Central Title Tanner Moore Committeeman

Texas Farm Bureau Insurance Tyler Martin BOD

Texas Urban Enterprises Tanner Moore Committeeman

TFE Matt Monroe Committeeman

The Dwyer Group Clint Hood Committeeman

The First National Bank of Central Texas Sloan Kuehl BOD

The National Banks of Central Texas Wayne Gartman BOD

Thigpen Livestock Co. Ltd Jimmie Munroe Committeeman

Thrivent Financial Barbara Cook Committeeman

Tipton International Christopher Elliott Committeeman

Towner Custom Air Diane Walters BOD

Tubbs Paint & Body Ashlee Grabman Sweetheart

Tubes N' Hoses Alice Norris Committeeman

Ultra-Clean Services Don Parker Committeeman

Uncle Dan's Bar B Que Sue Morriss Committeeman

University Trailer / Wells Cargo Sheila Zawacki Committeeman

Waco Cardiology Associates Susanna Hendrick Committeeman

Waco Center for Youth Karen Kirkpatrick BOD

Waco Custom Meats & Seafood Wayne Gartman BOD

Waco Custom Meats & Seafood Brandy Mynar-Olson Committeeman

Waco Motosports Tyler Martin BOD

Waco Orthopedic Debbie Parker Committeeman

Waco Professional Fire Fighters Tim Anderson Committeeman

Waco Towing Annette Elliott Committeeman

Waco Towing Christopher Elliott Committeeman

Wales Crane & Rigging Serivce Inc. Todd Furse Committeeman

Wales Industrial Service Linda Wollard Committeeman

Walker Partners LLC Kyle Schulze Committeeman

Wardlaw Claims Service Jimmy Hancock Committeeman

Water Kleen INC. Sloan Kuehl BOD

WB Computer Services LLC Wayne Bonner BOD

WB Computer Services LLC Mackie Bonner Committeeman

WE Electric Ron Knowles BOD

West Auction Inc Jimmie Munroe Committeeman

Westdale Capital Partners Sloan Kuehl BOD



35

FREQUENTLY ASKED QUESTIONS

When is the Fair? o October 8 – 17, 2015

When is Sneak-A-Peek? o Sneak-A-Peek is Thursday, October 8

th

What is Sneak-A-Peek? o Sneak-A-Peek takes place on the first Thursday night of the Fair. The carnival area and outside vendor

booths are open, there is not a Rodeo. Gate admission is only $5; Carnival rides are only $1 each.

What if I want to customize my package? o Items listed in this catalog are the only items available through the Pre-Sale. If someone would like to

purchase something not listed, volunteers must turn the sale over to the H.O.T. Fair Offices.

How much does the Heart O’ Texas Fair & Rodeo give away in scholarships each year? o Over $250,000 is given to livestock show participants and high school graduates from McLennan and

surrounding counties.

When can I pick up my sold packages? o A Heart O’ Texas Fair & Rodeo staff member will contact the volunteer when the package is ready for

pick up.

When and where do I send my ad information? o Please send your electronic art/ad file to Charva Ingram [email protected] on or before Wednesday,

August 26th at 5 p.m. If your ad is not received by Thursday, September 4

th the purchaser forfeits the

opportunity to place an ad in the Rodeo Program and no money will be refunded. Please send all artwork as

a high resolution PDF. Note: If artwork has to be designed in-house, a $75 service fee will be charged. All

artwork designed in-house becomes property of the Heart O’ Texas Fair & Rodeo.

Do I get to pick my reserved and/or box seats for the Rodeo? o Tickets will be assigned to the best available seats at the time the order is filled.

When will I receive the Back Porch Club Memberships I sold? o Back Porch Club Memberships are sent directly to the person who purchased them two weeks prior

to the Fair.

When will I receive the Calf Scramble Packages I sold? o Calf Scramble packages are sent directly to the person who purchased them two weeks prior to the Fair.

Are my reserved and/or box seats going to be in the same place each night? o Your reserved and/or box seats are subject to change each night. Seat location will be printed on each night’s

ticket.

Will my reserved and/or box seats be next to each other? o Yes. As long as they are ordered on the same order form.

If you have any further questions, please feel free to contact us at:

Christy Jones Jarrod Metzgar

254-224-8273 254-224-8284

[email protected] [email protected]




36

INCENTIVES FOR SELLERS

Campaign Rewards

The Heart O’ Texas Fair & Rodeo will recognize all sellers for their hard work in the Pre-Sale Campaign.

o The bimonthly campaign e-newsletter will include current team totals, top sellers and top teams.

o Cash awards will be presented at each Campaign Rally.

o Every seller and spouse/guest will be invited to the Victory Celebration at the conclusion of the campaign.

o Top sellers may qualify for the Campaign Planning Retreat in the Spring of 2016.

o The “Thank You Edition” of the campaign e-newsletter will recognize all teams, team captains and volunteers. It

will feature pictures and results and will be sent to over 500 recipients.

Incentive Program

Volunteers have the opportunity to choose one of three great Campaign incentive programs – cash incentives, a campaign

trip, or donation. All three can be earned throughout the Campaign and are based on cash sales. Each volunteer will have

the option to choose which incentive program they would like to participate in.

Cash Incentives Option – will be presented as they are earned at the campaign rallies.

Campaign Trip Option – volunteers may qualify for the campaign trip for their sales in Category 1 as listed on

page 37.

Donate to Scholarship Fund – incentives earned throughout the program will be donated to the Heart O’ Texas

Fair & Rodeo Scholarship Fund on your behalf.

Please note: o If you are working toward the trip and do not meet the goal or you earn the trip and are unable to attend, you will

be awarded based of Cash incentive options schedule.

o Cash incentives/donations will be calculated based on orders turned in on or before Friday, September 11th.

Orders received after the incentive deadline will not be counted towards your incentive/donation credit.

Teams Captains Leadership is eligible for incentives, cash or donation, when their team goals are met or if they too meet the requirements

for cash sales.

Please note: Cash incentives/donations will be calculated based on orders turned in on or before Friday, September 11th.

Orders received after the incentive deadline will not be counted towards your incentive/donation credit or your team’s

goal.

Things to Remember

o Cash Incentives and/or Campaign Planning Retreat are non-transferable.

o Pay close attention to those listed on the protected lists, as they cannot be contacted without prior approval. If you

have any questions about someone listed, please contact Christy Jones

at 254-224-8273.

o Only the items sold during the duration of the 2015 Pre-Sale Campaign will count towards the Cash Incentive

Program or the Campaign Planning Retreat.

o Only the items listed on the order form are for sale; there will be no substitutions allowed.

o Please RSVP with Christy Jones no later than the Friday prior to the each rewards session you will attend

via email at [email protected] or by calling 254-224-8273.


37

VOLUNTEER CASH INCENTIVES Category 1 Individual Incentives Admission Tickets & Passes

Continuing Education

Margarita & Salsa Festival

Partner Packages

Rodeo Packages

Livestock Show Packages

Calf Scramble Packages

Creative Arts & Education

Rodeo Program Ads

Annual Opportunities

RAM Texas Circuit Finals Rodeo

South 40 Trail & Outdoor Expo

Campaign Cash Option Campaign Trip Option

Total Sales Incentive Cumulative Value Incentive Cumulative Value

$250 Campaign T-Shirt - Campaign T-Shirt -

$500 $25 $25 - -

$1,000 $50 $75 - -

$1,500 $100 $175 - -

$2,500 $125 $300 - -

$3,500 $175 $475 - -

$4,500 $175 $650 - -

$6,000 $175 $825 Campaign Trip Trip (for One)

$7,500 $175 $1,000 2nd

Campaign Trip Trip (for Two)

$8,500 $200 $1,200 $200 Trip (for Two) + $200

$9,500 $200 $1,400 $200 Trip (for Two) + $400

$10,500 $200 $1,600 $200 Trip (for Two) + $600

$11,500 $200 $1,800 $150 Trip (for Two) + $750

$12,500 $200 $2,000 $150 Trip (for Two) + $900

$13,500 $200 $2,200 $150 Trip (for Two) + $1,050

$14,500 $200 $2,400 $150 Trip (for Two) + $1,200

$15,500 $200 $2,600 $150 Trip (for Two) + $1,350

$16,500 $200 $2,800 $150 Trip (for Two) + $1,500

$17,500 $200 $3,000 $150 Trip (for Two) + $1,650

$18,500 $200 $3,200 $150 Trip (for Two) + $1,800

$19,500 $200 $3,400 $150 Trip (for Two) + $1,950

$20.500 $200 $3,600 $150 Trip (for Two) + $2,100

You will choose either the Cash Option or the Trip Option.

You will be credited for checks, cash or credit card purchases turned in with a completed order form. The amount

turned in must equal the total sale.

Credit will not be issued for declined credit cards. If an order form is submitted with the request to call for credit card

information, credit will not be given until credit card information is received and processed.

If a check is returned NSF, the Heart O’ Texas Fair & Rodeo reserves the right to adjust a committeeman’s sales total

and may request incentives already distributed for sale to be returned, if payment is not received from the customer.

A 1099 Form will be issued for all awards over $600.

Excludes non-approved, non-cash sales.

TEAM CAPTAINS Category 2 Incentives

Team Captains are eligible for the following incentives when their team goal is met.

A. Meeting Team Goal

2.0% of Total Team Production in Category No. 1

Excludes non-approved, non-cash sales.

A 1099 Form will be issued for all awards over $600.

Please note: Cash incentives/Donations will be calculated based on orders turned in on or before Friday, September

11th. Orders received after the incentive deadline will not be counted towards your incentive/donation credit or your

team’s goal.

Cash incentives not picked up by December 31, 2015 will be donated to the

Heart O’ Texas Fair & Rodeo Scholarship Fund.

pre-sale campaign

Documents