Pre-Production TechniquesLO1

Craig Cassidy

Finance Self Financed: “Financing of an investment with one’s own assets.”

Self-financed, basically means that you are funded by yourself and don’t get any help from outside assets. The only problem with self financed projects is that you will need a lot of money initially to complete a project. There are multiple examples of self financed projects with many of them not actually succeeding due to lack of support by bigger companies etc…

Employer/Client Financed:

This method of financing is where the project which you decide to do, is funded by a client or someone who is employing you to do the project. You can get your project funded by clients by probably pitching your idea to them and they will invest if they like the idea of your project and its potential chance of success. When you are funded by a employee there will be less freedom as there will be when funded by a client because there will be more pressure with an employee.

Kickstarter:

Kick-starter is a website, on which people can post their ideas for projects and the estimated cost for their project. So you basically post a brief overview of your project and try and sell it to potential investors. If a person likes the sound of your project then they can choose to invest some of their money into it.

FinanceWhich source of funding will be most likely for your production and why? I think that the source of funding for my project will have to be Kickstarter, because

firstly I don’t have enough funds available to my self to self fund the project and also the idea isn’t that original so it will not probably go that well if trying to get clients or employees to fund it. Also with my project being digitally based it will fit in very well with the audience that kickstarter attracts.

Advantages :Can attract a larger client base due to the large amount of traffic on the website.There is an option to fund $1 so people can donate without it massively damaging

their bank balanceIt’s not too huge of a project so therefore it won’t require too much funding.

Disadvantages:With basically anyone being able to post on kickstarter it will be hard to make your

product stand out.Looking through kickstarter there doesn’t really seem to be a huge interest in recipe

cards.

FinanceExplain the aspects of your production that could require finance.There are a few aspects of my projects which will require funding.The different aspect that I require funding for are:Personnel- One aspect of our project what could require funding, especially if the

project was really big and we required a lot of outside or extra staffing. All these extra personnel would require lots of extra funding such as for things like: Photographer & Chefs. Seeing as our project is only relatively small at the moment in time so I probably won’t require all this extra funding.

Equipment- Any extra equipment which we might need such as camera’s and other camera related equipment.

Studio hire- Seeing as we are going to take pictures of the food’s ourselves then it will need to be done in a professional environment, to make sure the lighting is done correctly etc…

TimeThe methods I could use to ensure that I stick to my deadlines for my project would be

design a schedule for my entire project designing a schedule would firstly help me keep on track because I could refer to it if I was unsure about what task I should be doing at the time and secondly it would not only help me stay on track but it would ensure that I allowed myself plenty of time to complete tasks, so I wasn’t leaving them till the last minute. In my own personal experience though I have always found that a schedule isn’t that important as I try and space out the work load and I just prefer to sit down and do all the work in one sitting. A schedule will also allow me to plan outside assets which I might need such as models & equipment.

Another method I could use to make sure I stick to my deadlines, is to go onto blackboard and download all the briefs and help, then look through it so when we start a new task it isn’t such a surprise and I can start with a new task straight away rather than having to look through the presentation again to try and figure out what I have to do.

TimeWhat is contingency time and how might this be beneficial to your project?Considering some general risks to your project could help you give a more detailedresponse. Contingency time is time that you allow in your schedule in case anything goes wrong. Its

important because if you don’t allow for something to go wrong in your project and something does go wrong you won’t be able to correct as you will be on too tight of a schedule, or you might use the time which you should be spending doing other tasks on your contingency time and you might not even finish the project in time.

Some of the things which could go wrong in my project are:Lost work/ Corrupt workBroken equipmentTransport issues so I cant get to collegeIllnessI will try and avoid using any contingency time by:Avoiding lost work/corrupt work by backing up all my work from my memory stick onto my

laptopBroken Equipment, to avoid this I could make sure I use all the equipment safely like make

sure the camera is on the strap round my neck all the time when its not in its case.Transport issues, I can try and avoid any transport issues by making sure I don’t miss my lifts

to college, or if I do miss my lifts then I can get a bus into college.

PersonnelWhat size team will you use for your production (large or small)? How many people

will you have in your team? Consider the reasons for this. Think about the

advantages and disadvantages of your team size.

For my production I think that I will only require a small team of about 2 people. I will only need two people as I don’t think that the rate of work will move fast enough for more than two people involved, therefore it would be unnecessary for me to have a large team of personnel. Also with having two people in my team I think that it will make the whole work load and project a lot more organised because you will only have to find work to do for yourself and one other person.

Advantages:Easier to organiseDon’t have to relay on too many peopleBigger profit shareDisadvantages:A bigger workloadMight take a bit longer than if you had a big team

PersonnelThe job roles which I require in my project are as follows:A researcher, to look up different recipes ideas, ingredients and maybe look other similar

products to see what we think they have done right and what they have done wrong to help us in our project.

We could potentially need a photographer aswel, as I wish to take pictures of the products we are designing the recipe cards for rather than using images off the internet because I think it will give our product a more professional look rather than using pictures off the internet.

A graphic designer will also be required for our project as we need to design our templates and any other graphics which we are going to put on our final recipe cards.

We need a chef because if we are planning to take photographs of our own food, then we will need someone to make the products.

Finally the last member of personnel who we might need is, the copy writer a copy writer even though it seems like a simple job is still a very important role because if the copy doesn’t look right or go well with the colour scheme then the whole product will just end up looking very unproffesional.

PersonnelHow could you find people to be in your production team? Think back to your owncareer development plans to help you with this.To find members for our production team we could look into freelance workers in the areas we

require for example we could look for a photographer on this website http://www.freelanceuk.com/find-a-freelancer/photographersOr look for a freelance graphic designer on this link beneathhttps://www.freelanceuk.com/find-a-freelancer/graphic-designersAlternatively we could advertise our project and use methods such as subcontracting so we could

send certain parts of out project away to be done at a higher quality and with better equipment that what we could achieve, but for our project this won’t be necessary.

Finally the last method how we could look for people in our production team could be advertising in newspapers such as the local publications or the Guardian There are also multiple other media magazines we could advertise in for specific job roles such as photography magazines or cooking magazines.

FacilitiesList the equipment, resources and facilities you need for your production and its source

Equipment/Facility/Resources needed for production

College Self Client

Studio Y N N

Kitchen for cooking of the food Y Y Y

Computer with appropriate software (Photoshop etc…) Y Y N

Camera/Tri-Pod Y N N

Printing Materials Y N N

Ingredients N Y Y

Contributors

Contributor Type of Contributor

Team member Talent

Client Talent

Tutor Expert

Photographer of Sourced Images Expert

Model Talent/Public- They can be a talent or a member of the public as to be a model in the context of the

project you probably won’t need any special skills or training.

Graphic Designer Expert- You will need the graphic designer to a be an expert as we need to the project to look as

professional as possible.Chef Expert

Copy Writer Talent

LocationsWhat method could you employ to identify locations needed for your production (production/ post production facilities) and how could this be useful?The method which I am going to use to try and find locations which are suitable for our production, is

a method called “Recces”. Recces derives from the word reconniter which is used by the British Army and basically mean reconnaissance. The things we consider when talking about Recces are:

How long does it take to get there? This can be using public transport or getting there by my own means.

Do you need permission to be there? In this case we need to check what permissions we need for our locations and also who we need to ask if we do need permission.

Does it look appropriate for what you need to use it for? We can check this by looking at th facilities what the location has to offer.

Is it safe? Are there any major health and safety risk’s involved such as sharp drops etc…Does it cost money? And if it costs money is it going to be worthwhile to go there and be cost

effective basically.I will do the Recces checks by visiting the site and then analysing it using the above categories.Recces is a very useful procedure because, it saves the disappointment and waited time that would

happen if you were to go to a site to do your production and its just wasn’t suitable.

LocationsAre there any limitations or risks you would need to consider for your locations?

Location Limitation/RiskYork college Limitation: Only can really work during college time/term time

Risks: You can see the health and safety policy here: http://www.yorkcollege.ac.uk/about-us/health-and-safety/documents/HSW%20Policy

%20Booklet%20May%2013.pdfKitchen There are multiple risks when it comes to being in a kitchen. Such as burning yourself or if

someone was to use a knife you would need to make sure they had the correct training etc…

Studio (2F67) Risk in handling equipment.

Codes of Practice - ClearancesWhat is a model/location release form and why is it important to your production?A model/location release form also know as a liability waiver is a legal document which you have

to get from a model or a location you are shooting at to allow you to publish any images that you get.

Is it important because we will definitely be publishing the photographs that we get and we don’t want to completely finish the project get the recipe cards printed and done to then find out we have to bring them all back in and change them because we didn’t have permission to use the images that we did. Also more than likely if we don’t get the model release forms we will also be liable to be sued by a model or by the owner of the location.

An example of a model release form can be found to the right.

http://en.wikipedia.org/wiki/Model_release

Codes of Practice - LegalWhat legal requirements will you have to consider in your project and what aspects do they relate to?

Aspect of Production Legal ConsiderationWhen creating logos, using images Copyright: I need to make sure the logo’s that I use

are my creations and also I have permission to use the images.

Using equipment etc… Health and Safety: Make sure that I refer to the act when using equipment and also make sure that

they aren’t any wires left hanging around.When in a kitchen (if applicable) Health and Safety

When using models I need to consider the model release forms legal side of things.

Creating the actual product Obscene publications act: I need to make sure that the publications don’t include any obscene images

or copy. I can also refer to the guidelines here:http://www.legislation.gov.uk/ukpga/Eliz2/7-8/66/

contents

Codes of Practice – Regulatory Bodies

Which regulatory body’s guidelines would you need to follow when creating your production? Where could you source that information from. Be specific.The regulatory bodies that I will need to consider when I'm producing the product are :

Only really the ASA who are the advertising standards authority. The ASA are a self regulatory body who make sure that adverts for products are not “harmful” to their audience they also make sure that what is advertised is what you actually get.

I will need to follow the ASA guidelines, because I will need to ensure that my product won’t cause any offence to anyone, because my product is based at vegetarians obviously I will need to make sure I don’t include any food products which a vegetarian wont eat and if I do it might cause some offence and potentially make my product like I am making a joke of them. Also in accordance to their guidelines I will actually need to make sure that the recipe cards which I’m making will actually make the product which I state it will, for example the recipe will need to be precise so the end product is as described on the recipe card or it could be classed as misleading.

Throughout my product I can refer to the ASA’s guidelines here; http://www.asa.org.uk/