pre production techniques pro-forma richard -2
TRANSCRIPT
Pre-‐Produc)on Techniques LO1
Robyn & Richard
Finance Self Financed Self financed means that the company or firm responsible for genera)ng the project uses
its own income to support the proposed idea. An example of this would be a wedding photographer as they would have to use their own equipment & pay to get themselves there.
Employer/Client Financed This means the money for the project is supplied by the client, this could be before the
project begins or at/towards the end. An example of this would be an author working for a publishing house like Penguin.
Kickstarter Kickstarter is a website based solemnly on public funds for ideas. One example of a project
which has been successfully funded by Kickstarter is the Pebble watch, a watch synced to your phone so you can keep track of your runs, get up-‐to-‐date no)fica)ons on your team or other day to day happenings. An American idea by Eric Migicovsky which was backed by 68,929 people who all together, funded a total of $10,266,845 which helped Eric produce his idea. This is a useful idea if neither the client or the company has the sufficient funds to generate the project and they feel as if the project or idea they have will be useful to the public in everyday life.
Finance Which source of funding will be most likely for your produc>on and why? The source of funding we will be most likely to use is the client financed one. We will be
more likely to use this as this is the more reliable way to do it. We will ask for a sum of money from the client to help put us on the way to create their idea and then, if the client is sa)sfied with what we have produced, we will ask for the rest of the money aWer the project has finished. This will all be done through a contractual agreement.
Advantages An advantage of this is that we will get funds at the beginning and the end of the project so
if we do the job correctly and the client is sa)sfied, we should earn enough money to make a comfortable profit. Another advantage to this would be that we get some of the money beforehand, which allows us to work on it & also have funds to pay people.
Disadvantages A disadvantage of this could be that we will not get all the money at the end of the project
if the clients are not sa)sfied meaning that we will be out of profit. We may also have to give the money back that was given to us at the beginning. Also, if we do I bad job/unsa)sfactory job, we will have a bad reputa)on and may not get another job.
Finance Explain the aspects of your produc>on that could require finance. During our project, lots of things will need financing, such as the personnel involved,
for example the crew and the experts needed. As we are doing recipe cards, it could be a possibility that we need to photograph the food we are focusing on so we may need to hire someone with experience of photographing food and to posi)on it an aZrac)ve manner. Another thing that could require funding could be the hiring of a loca)on or studio. Different audiences e.g. a audience with a high socioeconomic rank (ABC1) would require a difference se`ng/loca)on than one with a lower socioeconomic rank (C2DE). If we choose not to take photographs but find the images we need of the internet, it is a high possibility that these would be stock images – meaning we would also have to pay a contribu)on towards the owner of the pictures planning to use. The client also wants 3000 of each recipe card printed off so this would also need to be funded and due to the mass of things wan)ng to be printed, it would be quite expensive (although the client would most likely pay for the prin)ng of the product. As we are only a pair working on the project for the client, the prices will be lower than if we were to hire more people to do the jobs we are capable of.
Time
What methods could you employ to ensure you s>ck to your deadlines and why
would this be beneficial to your project?
Using examples from your own experiences can help you add detail here. I could set myself really strict deadlines that I must complete, I will give myself enough
)me plus a liZle bit more in case something goes wrong (con)ngency )me) for each piece of work otherwise I will be massively held back. I have learnt from other projects that keeping track of )me and deadlines is key to my project. If )me is took for granted, the product could lack the standard it could have if the correct )mings were took.
The methods I will use to ensure I s)ck to my deadlines include using a schedule which will allow me to see visually how much )me I have to do a certain task. Keeping in contact with my partner will also help me to know how much )me I have leW and if anything has gone wrong (communica)on).
Time
What is con>ngency >me and how might this be beneficial to your project?
Considering some general risks to your project could help you give a more detailed
response. A con)ngency plan is a plan devised on the off chance that an unexpected problem
occurs which could then change the outcome of the project. An example of this is if all the work on a memory s)ck is lost, how would you help reduce the impact. This could be by, backing the work up onto another memory s)ck or another memory s)ck. Another example of this is if we choose to cook the recipe we are focusing on and plan to photograph but the food goes wrong and we didn’t plan for that to happen, this could be solved by making sure we planned enough )me to re-‐do the dish in case of a disaster. If we were not to have con)ngency )me (or give ourselves con)ngency )me) & something went wrong, we would not be able to meet our deadline & we would then not be paid by our client.
Personnel
What size team will you use for your produc>on (large or small)? How many people
will you have in your team? Consider the reasons for this. Think about the
advantages and disadvantages of your team size. Overall, I think our produc)on team will be a medium size as we will need a few
people for the several job roles we have, such as the photographer, the copy writer and the graphic designer. I think having a medium size team will be beZer than having a bigger team as it will cost less money and it will a lot easier to organise and to communicate with a smaller group of personnel. A disadvantage of this is that we may be more rushed for )me, as fewer people will have to do more job roles in less )me which may not work as well as it would with a bigger group.
Personnel
What job roles would you have in your produc>on and what skills and experience
would be required? Think back to your early work on jobs roles and departments
and also the skills you know you need to use to produce work. Drawing on your own experience as well as your industry knowledge will help you here.
We will have three main job roles in our produc)on, these will be the photographer, copy writer and the graphic designer. To get these job roles, the persons wan)ng them will have to have experience dealing with a similar situa)on and should be able to )me-‐keep well and should be able to work to a high standard under pressure.
Personnel
How could you find people to be in your produc>on team? Think back to your own
career development plans to help you with this.
To find people to be a part of produc)on team, I could you sites such as a job site specific to media jobs such as hZp://jobs.theguardian.com/jobs/media/ or hZp://www.mediauk.com/jobs. These sites would allow me to find people to do specific jobs to produce the recipe cards.
I could also find people to be in my produc)on staff by using my own connec)ons e.g. people I have worked with beforehand & my own family and friends. Making these images, I will be working with a peer of mine in the same course as myself.
Facili)es List the equipment, resources and facili)es you need for your produc)on and its source
Equipment/Facility/Resources needed for production
College Self Client
Camera
Studio
Mac Computer
Proposal
Computer
Printer
Kitchen & cooking equipment
Contributors
Contributor Type of Contributor
Team member Expert
Client Expert
Tutor Expert
Photographer of Sourced Images Expert
Model Talent
Public Public
Loca)ons What method could you employ to iden>fy loca>ons needed for your produc>on (produc>on/ post produc>on facili>es) and how could this be useful?
One way I could use to find loca)ons for the produc)on & post produc)on facili)es is to use a recce (loca)on scout). You would tell them what you are looking for & they would have to research & find the loca)on. There are complica)ons when trying to find a loca)on:
• Travel: with some loca)ons, you would have to travel. This can be a problem if there are many people working on site. It would be beZer if the loca)on was closer than farther away. This would cost more money.
• Permission: you would have to get permission to use the loca)on in some cases, especially if the photographs are going to be used for commercial purposes (like the recipe cards are).
Loca)ons for post-‐produc)on would be the facili)es that will be needed to edit the final recipe cards. This would usually consist of using a Mac computer to edit. Finding a facility to do this (if you have not got one of your own could be costly depending on how many people will be edi)ng.
During the produc)on loca)ons can vary. For this project, the produc)on would take place in a studio (if I was to take the photographs for the recipe cards. If I was not to take the photographs, I would expect to be using a room where a Mac computer is readily available.
Loca)ons
Are there any limita)ons or risks you would need to consider for your loca)ons?
Location Limitation/Risk Studio I would have to book out the studio to take the photographs. This is a limita)on as a may not be able to book the
studio when needed. There are also risks that can occur when using a studio like the heavy lights falling & burns that can occur from touching them.
Computer room I would not always have access to the computer room that I will need to use to produce my work. There are risks that can also occur when using a computer room like wires on the floor & the use of the computers (health &
safety act). Kitchen
Codes of Prac)ce -‐ Clearances What is a model/loca>on release form and why is it
important to your produc>on? A model release is a form the employer must get signed by
the model. The form will usually feature things that need to be cleared e.g. how the photographs will be used. The model has to sign this to legally confirm they know what is happening on the shoot.
A loca)on release form has to be signed by the appropriate people that own the building. It will reference what the project will feature & what they will use within the loca)on.
A release form is so important due to legal reasons. If you do not get the right signatures you could be sued my the people that own the loca)on or the model featured in the photographs/media product. There are two examples of the release forms to the right. An example of a model release form not sta)ng how the images would be used is Louisa Raske. She sued a total of 25 agencies (along with other models) due to the fact they resold photographs of her (and others) to ad agencies and major cosme)cs companies without passing along the profits form the reselling. This would not of happened if the company had stated in the model release form that they would resell & reuse the images.
Codes of Prac)ce -‐ Legal What legal requirements will you have to consider in your project and what aspects do they relate to?
Aspect of Production Legal Consideration Images If it use stock photographs, I will have to pay for the use of the
photographs as they are owned by the photographer who took them. If I used them without their permission, I would be breaking the copyright
law. Images If I was to take my own images, I would have to make sure I had the legal
forms (model & loca)on) signed. Some companies e.g. McDonalds have strict guidelines about taking photographs in/outside their store. I would
have to get full permission before taking photographs their. Post-‐produc)on During post-‐produc)on, I have to make sure my colleagues & myself are
following the health & safety at work legisla)on put in place by the government in 1974. This will allow the produc)on to be as safe as possible. Par)cularly when using electrical equipment during post-‐
produc)on. Recipe cards When making the recipe cards, we will have to gain permission from the
person that has created the recipe, otherwise we would could be breaking a copyright law.
The final product My recipe cards, once finished, must comply with what the company wants (what was said in the contract) from us. If not, we have broken
the contract.
Codes of Prac)ce – Regulatory Bodies
Which regulatory body’s guidelines would you need to follow when crea>ng your
produc>on? Where could you source that informa>on from. Be specific.
When producing the recipes for the eight recipe cards we will create we will have to make sure we are complying with some regulatory bodies such as the food safety act of 1990. It has to comply with such rules because the recipes include the use of foods. The safety act includes things such as if the recipes are aimed at kids & also the food must not falsely described or presented (in the images). An example of this would be when a restaurant use photographs of food that did not look like the actual product that you would get.
The ASA (adver)sing standards agency) also has legisla)on that I would have to follow when producing the recipe cards. This is due to the fact that the recipe cards are vegetarian recipes, in a way, they are promo)ng being a vegetarian.