pre-agile: how to stop building the wrong thing really, really well
TRANSCRIPT
Pre-Agile Training
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wonful consulting. wonful.co
In pairs, answer:
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“What do you hope to give, and get, from today?”
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“What’s a big challenge you face that requires more agility or creativity?”
Agenda Overview
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PreAgile
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“Stop Building the Wrong Thing Really Well”
How many products are built
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1. Have awesome idea for a product and build it. 2. Develop value prop. 3. Get customers. !
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Sometimes this works. But most times, it doesn’t.
How products should be built
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1. Customer 2. Their Problem 3. Your Solution
PreAgile Design Loop
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PreAgile Design Loop
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Scales up and down
Empathy
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How can we experience empathy?
Rule #1: Pull, Don’t Push Rule #2: No Ice Cream Questions Rule #3: No Leading Questions Rule #4: Past Behavior --> Future Behavior Rule #5: Actual Self vs. Ideal Self Rule #6: No Pitching Rule #7: “N of 1” is Not Proof Rule #8: No Seeding. Rule #9: Stories > Statements
Part 1: The Rules
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So how do you get someone telling
stories?
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Technique #1: “5 Why’s” Technique #2: “Tell me more.”
Interviewing Tactics
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Technique #1: “5 Why’s” Technique #2: “Tell me more.” Technique #3: “Tell me about the last time...” Technique #4: “What do you mean by...” Technique #5: “How are you dealing with your problem now?” Technique #6: Silence is Golden Technique #7: Walk away.
Interviewing Tactics
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Question #1: “What if they never talk about the problem I’m trying to solve?” !
Question #2: “How do I put these into a survey?” !
Question #3: Face2Face>Skype>Phone>Email>Pigeons
F.A.Q.
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Fluid Adjustment Break
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10 minutes.
Split into teams of 3.Practice time!
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B
CA
Interviewer
Takes notes Interviewee
“Tell me about the last big project you were involved with…”
Problem topic:
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How do we organize all this information?
Affinity Mapping
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Take themes from Affinity Mapping, rewrite them as insights.
Insight Generation
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Rewrite insights as ACTIONABLE “How might we…” statements.
How Might We…
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Choose a “How Might We” and solve it.
Generating Solutions
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DesirabilityDVF
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ViabilityFeasibility
Product Development
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Built empathy with a “customer” Learned more about their problems
Organized our learnings Generated insights
Made them actionable Brainstormed solutions
Prioritized solutions
What did we do?
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wonful consulting.Zachary Cohn Fisher Qua
[email protected] [email protected]
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