praxis brochure 2015
DESCRIPTION
Praxis Business School Brochure for the year 2015TRANSCRIPT
PROSPECTUS 2015
Contents
Praxis Philosophy, Vision & Mission 2
Board of Governors 3
Message from the Dean 4
Industry interface 5
Methodology 6
Faculty 8
The learning environment 12
Student activity 13
Programs 14
- Post Graduate Program in Business Management 15
- Post Graduate Program in Business Analytics 19
Program fee 22
Application and admission 23
2
Philosophy
The name Praxis symbolizes the philosophy of the institute. The root of Praxis is Greek, meaning 'to do', or the practice of an art, science or technical occupation. In other words, Praxis is 'practice informed by theory and theory informed by direct practice.' That is what Praxis Business School endeavors to bring to you - a program that combines the art and science of theoretical learning with the virtues of practical training.
Vision
To become a trusted and influential management education institution that is equipped to make a compelling difference to the business world and the community.
Mission
To address the need for creating industry-ready global contributors by offering a management education experience founded on strong core values, built on the twin pillars of theory and practice, and designed to foster academic excellence and professional skills development through learning and knowledge sharing among all its stakeholders.
The Board of Governors
The constitution of our Board of Governors reflects the philosophy of Praxis - to create 'industry-ready' professionals. The
industry representation, both Indian and Global, will ensure that Praxis listens and responds to the requirements of the
industry both in terms of the curriculum content and the type of industry interface the students need to experience before
they step into the real world.
Ambarish Dasgupta (B.E. JU) is the Partner and the Head of Management Consulting at KPMG in India. He is a member
of the Advisory Leadership and the Global Management Consulting Leadership team. He brings in enormous value with his
extensive body of work in the field of consulting.
Andy Bose (BBA University of Iowa, MBA University of Texas Austin) is the Founder, Chairman and CEO of Access Markets
International (AMI)-Partners, New York. He has a deep understanding of competitive and strategic markets in the IT
landscape and is a consultant to the top IT CEOs across the globe.
Harish Bhat (B.E. BITS Pilani, PGDM IIM A) is a member of the Group Executive Council (GEC) of Tata Sons. During his
career of 27 years with the Tata Group, Mr. Bhat has served in several senior roles. He contributes enormous value with his
perspectives on consumer behaviour, business economics and retailing in the Indian context.
K. Dasaratharaman (B.Tech IIT Madras, PGDM IIM A) is currently a Management Consultant, Educator and executive
Coach. He has 28 years of experience in FMCG, Retail and Food sectors in leadership positions. He brings with him vast
experience of the sales and marketing aspects of the FMCG business in addition to providing insights into start-up retail
strategy.
K. Ramkumar (B.Sc. Madras University, PGDM Madras School of Social Work) is an Executive Director on the Board of ICICI
Bank and is responsible for HR, Customer Service & Operations. He has worked extensively in the areas of learning and
development, competency design, succession management, leadership development, process design and quality
management.
Kamlesh Sajnani (M.Com Bombay University) is the Managing Director, IMS Learning Resources. He is an icon in the field of
management education and has the vision to build educational institutions that are equipped to make a compelling difference
to the business world and the community.
Lalit Naik (B.Tech IIT Kanpur, PGDM IIM A) is the Business Head, Chemical Business, Grasim Industries Ltd. With his rich
body of experience in leading international brands, he introduces important global perspectives.
Santosh Desai (B.A MS University, PGDM IIM A) is the MD and CEO, Future Brands Limited. He is a thought-leader in
brand communication and brand management and provides interesting and innovative ideas from the design perspective,
vital for the building of an institution.
Shankar Chatterjee (MBA IISWBM) He is the Chairman & Managing Director of S Cube Trans Continental Group. He is a
thought leader in large-scale project logistics. His 20 years of experience gives him an in-depth knowledge of the industry and
he offers useful insights in this area.
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The term “Praxis” means the conversion of theory to practice. When Praxis becomes the name of an Academic Institution, it pretty much sums up its DNA– as it has in the case of ours.
Praxis has, in the seven years of existence, built significant linkages with the industry and this is reflected in two domains.
The first domain where Praxis is on a steep learning curve is Retail Management where we have two important industry partners in Spencer's and Titan Industries. They have jointly developed curriculum which tweaks the content of the flagship two-year program to make the student develop greater depth. Praxis is also closely involved in the training of senior executives from Spencer's and Titan.
The second domain of expertise is Business Analytics. One of the two programs offered by Praxis - the One Year program in Business Analytics - emerged out of a request from Analytics companies to enable them access to a manpower pool with specific skill and knowledge sets. The quality and depth of interactions with industry ensured that the curriculum emerged from this.
Our experience with the One Year Program enabled us to offer two more academic options. The first is allowing the students of the Two Year Business Management program access to these courses. The second was to offer a course for working executives, in Kolkata and Bangalore. Perhaps the most heartening thing about the Analytics Domain is the strong ownership demonstrated by ICICI Bank and PwC, who offer knowledge support and nominate resource persons to teach.
On the Placement front, we continue to add new participant companies; what is heartening is that most companies which participate in the Placement Program have become regular visitors. Repeat purchase is a key metric in measuring delivery of quality and this is always a good thing.
At Praxis, a key differentiator is the quality of our Faculty team. We have been blessed to have faculty who bring with them enormously high quality experience in the industry coupled with the joy and passion for teaching. Most importantly, they have come to Academics by choice. Theory will never be a problem with our Faculty given the richness of their Academic pedigree; the years our Faculty has spent in the Industry has given them the opportunity to convert it to practice. They thus become the ideal architects to build the DNA of Praxis, because it is their DNA.
In a world where change is rapid, academicians need to keep the curriculum contemporary. In other words, teaching what you know is not relevant; teaching what is needed becomes imperative. This is something which will take most academicians out of their comfort zones. That, fortunately, is not true of the Praxis faculty who are always looking to interact with industry and innovate with their curriculum. This gives Praxis a huge advantage as we are not only intellectually ready to partner with the industry – but mentally ready as well.
The quality of the Faculty team also architects the institute's culture. A culture which would breed academic excellence, a culture which would lead to professional competency, and above all, a culture which would produce good human beings. Achieving this will give us great satisfaction.
Welcome to Praxis. Celebrate your worth!
Prof. Srinivas Govindrajan Dean and ICICI Bank Chair Praxis Business School
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Message from the Dean
5
Industry Interface
A Rare Honour - ICICI Bank has endowed the Dean's Chair at Praxis
ICICI Bank and PwC provide knowledge support for the program in Business Analytics
Praxis collaborates with industry to offer industry-facing concentration areas
A Business School prepares the student for a career in the industry. The success of a management program is dependent on the intensity of industry interface a B-school has - Praxis goes far beyond the occasional guest lectures and collaborates with the industry in identifying the changing business needs and co-creating and co-delivering industry-partnered programs to address those needs.
The efforts made at Praxis are being recognized by industry. ICICI Bank has endowed the Dean's chair at Praxis Business School - a rare honour for any B-school in India. According to the terms of endowment, Praxis develops curriculum and case studies, creates certification courses and undertakes research in the area of 'Banking and Financial Services Industry'.
Praxis Business School has pioneered an industry oriented and industry supported program in Business Analytics. It has collaborated intensively with PwC and ICICI Bank to put together a program that is rigorous, effective and relevant.
The program is aimed at equipping people with the necessary knowledge and skills to pursue attractive careers in the rapidly growing field of Analytics.
Praxis offers industry-supported concentration in the following three areas:
• Risk and treasury management with support from ICICI Bank
• Retail management with support from Spencer's
• Data Analytics with support from PwC and ICICI Bank
Methodology -
Classroom sessions
Case studies
Praxis aims at combining the art and science of theoretical learning with virtues of practical training. The program at Praxis is
on the one hand, rooted in the principles of academic rigor and discipline, and, on the other, designed to offer multiple
touch-points with the industry.
The pedagogy at Praxis encourages students to think rather than learn by rote – the text book is a mere starting point. Faculty
members expect students to come prepared with the concepts outlined in the text books – the class is the arena to take the
discussion to a higher plane and to develop different perspectives.
Case studies help in achieving three objectives. One, students get an opportunity to apply concepts to real life situations. Two,
case studies require the students to discuss their points of view thus sharpening their analytical and communication skills.
Three, case studies train students to assimilate multiple perspectives.
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Term papers, business plans, book/article reviews
Projects
Presentations
Tests
Developing the right attitude
Soft skills
Academic evaluation system
Term papers, book and article reviews ensure that the students seek knowledge beyond the text book. In some courses,
students are required to create business plans – this requires them to understand the business environment, assimilate the
different functional aspects of a business and create viable business models.
Projects give students exposure to the field and an insight into real life situations. The course will give an opportunity to
students to handle 'live' projects, making their learning truly experiential.
Students at Praxis are made to deliver a number of presentations. This exercise, which emphasizes both content and style,
trains students to structure their thoughts and increases their confidence in public speaking
Quizzes, which are scheduled through the year, ensure that learning is a continuous process rather than a sporadic effort
heightened during year-end examinations. These test the student's ability to apply the concepts to simulations of real-life
situations. To reflect this, most examinations in Praxis are 'open-book,' i.e., students are allowed to refer to their books during
the tests.
The curriculum at Praxis aims to instill the right attitude for a compelling career:
• Adopting ethics as the underlying imperative
• Maintaining punctuality and the sanctity of deadlines
• Maintaining data discipline
• Understanding the importance of soft skills
Praxis believes that the one attribute common to all successful managers is their soft skill proficiency – their ability to
communicate, handle themselves at work and relate with people within and outside the organization they work for. The
curriculum at Praxis understands the need to give soft skills training the place it deserves. Soft skill training modules will be
part of each trimester of study and will attempt to improve the student's listening, speaking and presentation skills and make
the student confident of conducting himself/ herself in formal, boardroom kind of situations, without losing sight of the
virtues of empathy and team-work.
The institute's evaluation system is designed to continually assess the student's performance with respect to the required
standards of academic achievement. Apart from examinations, a student's performance is assessed on the basis of
participation, preparation of assignments, performances in projects, mid-term tests and surprise quizzes. The institute
expects a minimum standard of academic performance for the award of the certificate. Failure to meet the minimum
standards of performance would require a student to discontinue the program
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10
Amit Parakh
Charanpreet Singh
Jaydeep Mukherjee
Dr Manaswee Kumar Samal
B.Com, ACA, CS, CFA, FRM, PGDM (IIM Ahmedabad)
Finance Area
Has worked extensively in the banking and equity research areas before entering academics. Was a
manager with Structured Products Group, ICICI Bank, where he played a key role in carrying out
valuation assignments, building credit rating models and structuring transactions. He has also been an
equity research analyst with JP Morgan where he was involved in building valuation models and financial
analysis of Indian IT companies. Amit is seeking charter from the CFA Institute, USA, having cleared
the CFA program. He conducts workshops on corporate finance, asset valuation and financial analysis.
B.Tech (IIT Kanpur), MBA (University of Iowa), Chevening Scholar (British Government)
Associate Dean; Information Technology and Communications Area
Has been a part of the corporate world for 20 years and has a rich experience in industries as varied as
Cryogenics, Steel, International Trade, Consulting and IT with organizations like British Oxygen, Tata
Steel, PwC and Compaq-HP. At HP he was Country Manager, Marketing for SMB when he decided to
switch to his first passion, academics, and embarked on a mission to set up a Business School of the
highest quality in the country. He has strong professional interests in the areas of information
technology management and business communication. He has taught at the Business School at the
University of Iowa and is a visiting professor at IIM Raipur. He is also a member of the marketing sub-
committee of CII (East) and the IT sub-committee of the Bengal Chamber of Commerce.
B. Tech (IIT Kharagpur), M.Tech (ISI Kolkata)
Production and Human Resource Area
Has been a partner in the Management Consultancy Business(MCS) of PwC. During his 12 year stint,
he gathered hands-on experience in almost every aspect of the MCS practice. He promoted Cogentech
Management Consultants that delivers Management and IT Consulting and Software Implementation
Services to its clients. Subsequently he promoted Conacent Consulting which is engaged in providing
Management and IT Consulting and Software Implementation Services. He has in-depth experience of
complex software projects involving analysis, design and implementation of software solutions for
companies in India and abroad.
M.Com, F.C.A, DISA (ICA), Ph.D.(UU)
Finance Area
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Visiting Faculty
Abaneeta Chakraborty
Anjan Chakrabarti
Atanu Ghosh
Barun Lala
Pradeep Lath
Joydeep Bhattacharya
Kaushal Ghosh
Prosenjit Kundu
Pushpal Bhattacharya
AVP, ICIC Securities
Finance Area
Professor, Calcutta University
Economics Area
Head, SAP Consulting, Nevaeh Technology
ERP Area
Director - Business Critical Servers, Hewlett Packard
Business Continuity and Retail-centric IT Area
Senior Partner, DMMKA
Project Appraisals & Finance Area
Vice President - Corporate Strategy TCG
Marketing Area
Director - Architecture, Ericson Global Services
Telecom Analytics
Senior VP & Treasury Head, TEOCO Corporation, USA
Treasury Management
VP Business Development Abzooba
Analytics Area
Rajiv Pratap
Sanjit Padhi
Sandip Banerjee
Simi Mishra
Subhashish Mukherjee
Surajit Mukhopadhyay
Tomali Kakkad
Venkatramanan Krishnamurthy
Vyom Upadhyay
Head - Operations, Abzooba
Big Data, Hadoop, Retail Analytics
MD, Advent Business Advisory Private Limited
Sales & Distribution Management Area
Deputy General Manager
WEBCON Ltd.
Management Consultant
Business Ethics, Governance and Sustainable Development
GM, Macmet India Ltd
Total Quality Management
Consultant, IBM, India
Project Management
Proprietor, Sound Ideas
Communications Area
Management Consultant
Retail Management Area
Deputy GM, ICICI Bank
Analytics Area
The learning environment - physical infrastructure
Creating a lasting memory
The academic block
The residential block
Architect Vikram Lall believes that educational campuses should inspire through their forms and spaces. Design of the
Praxis Business School campus attempts to create a memorable experience by establishing a dialog between its architecture
and the end users. Best practices of educational facility design have been adopted to develop an efficient and beautiful
campus on a 9 acre expanse of land.
The academic block has been designed in accordance with principles that respect environment and ecology. The academic
building has been articulated through the process of transformation of traditional forms such as Bengal roof, temple
shikhara and terracotta finishes. The building is wi-fi enabled and houses lecture theatres powered with the latest audio-visual
aids, classrooms, and a well-stocked library.
We firmly believe that a major part of the knowledge and skill acquisition in a B-School happens, paradoxically, outside the
classroom - during heated discussions in the cafeteria, while collaborating on group assignments, in hostel rooms and
corridors. This is why Praxis insists on being a fully-residential program. The residential block comprises comfortable, well-
furnished, single-occupancy rooms, a gym, a recreation room equipped with pool, table tennis and other facilities, a mess hall,
a student-run convenience store, a doctor's chamber and a night canteen on the terrace. The residential block is also 'smart,'
with complete wi-fi connectivity.
The learning environment - digital infrastructure
Kollaborative Klassroom - a unique learning platform
A significant, innovative part of the Praxis Learning Environment is KK - the Kollaborative Klassroom - an extension of the
traditional learning environment into the digital domain.
KK is a social network that allows students and faculty to interact and exchange ideas in a manner and at a pace that they are
comfortable with. Course materials are distributed and assignments are submitted on this platform that allows students to
learn from the work of others in an open and transparent manner.
Web 2.0 components like chat, messaging, calendars, discussion forums, blogs and theme based mini-groups enable a vast
repository of user generated content. KK facilitates the creation and storage of intellectual property - the lifeblood of any
academic institute - and allows easy search and retrieval on a secure basis. In addition, students use KK for the entire range of
extra-curricular activities that elevates the traditional Praxis campus out of the ordinary and extends it to a point that is
limited only by the imagination.
KK can be accessed at http://kk.praxis.ac.in or through the Praxis Live ! link on the Praxis website.
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Student activity
Community and club activities define an educational institute of this nature. The students of Praxis have participated in
building the Praxis commune with vigor and enthusiasm.
Praxis has clubs in all the functional domains as well as in the areas of quizzing, debating, sports and other extra-curricular
activities with a view to providing platforms to students to interact, experiment and discover…
The students host Spardha - the annual Praxis Inter college management fest with zeal. They organize other in-house events
like Khoj and Rang Manch that provide the students with some fun-filled times of drama, dance, music etc. and the
opportunity for self expression.
Praxis also places emphasis on events like plantation drives and blood donation camps that are steps to address the concerns
of the environment and society.
The clubs and societies at Praxis Business School are:
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Strat-Forward (Strategy Club)
Bee-hive (HR Club)
Yi-Net (Social Club)
Clubs
Fincop (Finance Club)
Delphi (Quizzing Club)
E-Cell (Entrepreneurship Club) Praxis Valley (IT Club)
Ambit (Marketing Club)
ADDA (Debating Club)
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Programs
Post Graduate Program in Business Management
MBA Degree from University of Mysore
Post Graduate Program in Business Analytics
Praxis Business School offers the following full-time programs:
• Post Graduate Program in Business Management
• Post Graduate Program in Business Analytics
Candidates may apply to one or both programs using the same application form.
Praxis offers a two-year fully residential program in Business Management. The program is designed to create business
managers who can contribute meaningfully across varied sectors in the functional areas of Marketing, Finance, Operations,
IT and Human Resources.
Praxis offers a one-year full time program in Business Analytics. PwC and ICICI Bank provide knowledge support for this
program. It is aimed at equipping the students with the tools, techniques and skills to enable a seamless absorption into the
growing domain of Analytics.
Praxis is also an 'Outreach Institution' under the Outreach Programme of Mysore University. The University of Mysore is
offering regular programmes through outreach concept as per the Statutes approved by the Chancellor ( Governor of
Karnataka) under Section 5, Section 29 (2)(t), Section 40(I) and Section 66 of K.S.U Act 2000. Students of Praxis are thus
eligible for getting an MBA degree from the University.
The University of Mysore is a globally acclaimed institution of higher education and is the first university in India to be
assessed and accredited with a Five Star status in 2000 and reaccredited with an A+ grade by the National Assessment and
Accreditation Council (NAAC).
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*In addition to being offered as stand-alone electives, these would also be offered as areas of concentration with multiple courses of their own.This is only an indicative list of courses. Praxis reserves the right to add, delete, or modify courses according to the latest developments. Furthermore, an elective will be offered contingent upon a minimum number of students opting for it.
Post Graduate Program in Business Management
CurriculumThe program is of two year duration, inclusive of a two-month summer internship.
Domain Analytics* (Financial Services, Retail, Telecom)
Data Mining with R*
Business Law
Business Information System
Cost & Management Accounting
Financial Reporting Analysis
Human Resource Management
Human Resource & Information Systems
Commercial Banking
Derivatives
Econometrics*
Financial Management I & II
Econometrics*
Enterprise Performance Management*
Leadership and Personal Growth
Business to Business Marketing
Advanced Marketing Research
Consumer Behavior
Integrated Marketing Communications
Operations and Information Systems Management
Core Courses
Elective Courses for Specialization
Human Resource Management
Marketing
Finance
Industry & Environment Management
Enterprise Resource Planning
Logistics and Supply Chain Management
RDBMS & Data Warehousing*
IT Management
Macroeconomic Theory and Policy
Managerial Communications
Managerial Economics
Managerial Ethics
Marketing Management I & II
Equity, Commodity & Currency Market
Financial Statement Analysis & Valuation
Fixed Income Securities
Project Management
Recruitment & Selection
Marketing of Financial Services
Product & Brand Management
Retail Management *
Retail Management in Practice [Field Course]*
Software Tools for Analytics* (SAS)
Organizational & Structure Design
Production Management I & II
Quantitative Techniques I & II
Strategic Management
Project Appraisal & Financing
Risk Management *
Treasury Management *
Total Quality Management
Marketing Research
Organizational Behavior
Web 2.0 Strategy
Training & Development
Retail Operations *
Sales & Distribution Management
Areas of concentration
Data Analytics (Knowledge support - PwC and ICICI Bank)
Treasury and Risk Management (Knowledge support - ICICI Bank)
Retail Strategy (Knowledge support - Spencer's Retail)
In addition to opting for one or more specializations, students are given the option of choosing areas of concentration. The philosophy behind offering these is to take the pedagogy closer to specific and real industry requirements. The curriculum is co-created and co-delivered with industry experts and has real industry intervention at various points. Praxis offers concentration in the areas of Data Analytics, Treasury & Risk Management and Retail Strategy.
As information and communication technologies capture exponentially growing amounts of data, the need to mine this data and move it up the data-information-knowledge-insight value chain is growing stronger. Hence, Analytics is playing a pivotal role for businesses in the knowledge-driven world and India is poised to become the global hub in this domain.
Praxis offers an area of concentration in Data Analytics to meet this critical industry requirement. The courseware is created and delivered in collaboration with PwC and ICICI Bank who provide knowledge support and cover the application of Technology and Analytics in a business context. The pedagogy includes classroom lectures, assignments and lab-work so that participants get to 'learn by doing'.
Corporates and banks are increasingly implementing risk management practices to combat the risks arising from the highly integrated and volatile financial markets. These entities have also started focusing a lot more on treasury and forex management functions to manage the volatility in forex rates and high levels of liquidity constraint. Well trained risk management and treasury professionals are highly sought after in the industry.
Praxis offers an area of concentration - Treasury and Risk Management, in collaboration with ICICI Bank. The jointly developed curriculum captures both the relevant 'theory' and 'practice' elements. The Praxis faculty will conduct the course with specific sessions being taken by experts from ICICI Bank or other financial institutions. As part of the curriculum, the participating students will experience live projects.
The Indian retail industry is seeing a major shift from the un-organized to the organized sector, and with global brands poised to enter the country, there would be a huge requirement for formally trained managers to cope with the scale, the complexity and the fiercely competitive environment.
Praxis offers a concentration in retail management with industry partner Spencer's Retail. The pedagogy comprises lecture-sessions on retail strategy and operations, requires the students to experience real-life learning through field-level exposure with important retail stores and culminates in the students assimilating the learning to develop and present a business plan. The courseware is co-created and co-delivered by the Praxis faculty, resource persons from Spencer's Retail and other industry practitioners.
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Placements
The curriculum has been co-created with industry and designed to meet its dynamic requirements. The faculty brings with it a
valuable blend of corporate and academic experience. The program facilitates an intense interaction with industry at multiple
touch points. This approach enables a seamless transition from academic projects to summer internships and eventually final
placements. Thus placements are more a fall-out of doing the right thing rather than an isolated exercise.
At the end of first year, students are required to undertake an 8 -10 week project in an organization as an integral part of the
curriculum. Students work on live assignments which gives them an opportunity to sharpen their knowledge and skills and
develop a better appreciation of the working of business organizations. These also help the students plan their professional
careers in the light of the practical experience gained.
Praxis facilitates a campus summer internship process and ensures that all first-year students earn internships with reputed
organizations and get the opportunity to work on meaningful projects. The quality of the summer internship placements at
Praxis provides compelling evidence of corporate India's faith in the 'Praxis-way'.
Praxis has put in place a formal process for campus recruitment and is committed to creating quality placement
opportunities. Students are guided to make good career choices. Praxis faculty counsels the students and helps them
discover their strengths and aptitude – so that there is a fit between what the students are good at and what the companies
want. As a result, companies that have selected Praxis students in the past have come back every year to participate in our
campus placement process.
Summer Internship Placements
Final Placements
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In the year 2014, Praxis students were able to win excellent profiles in reputed organizations:
Company Designation Area Location
AMI Partners
Anil Products
ARCL Organic Limited
Bridgei2i Analytics Solutions
Embio Limited
Gupta Power Infrastructure
Greenply Industries
Hewlett & Packard
ICICI Bank
ICRA Online
IMRB International
In-Store Consulting
ITC Infotech
L & T Finance Holdings
Locuz Enterprise Solutions
mjunction Services
Mother Dairy
Rational AG
PipalMajik
Spencer's Retail
St. Gobain
Titan Industries
TreVista Financial Services
Universal Infra & Agri Oils
Research Associate Bangalore
Bangalore
Bangalore
Bangalore
Business Analyst
Marketing Associate
Business Analyst
Management Trainee
Management Trainee
Management Trainee
Business Analyst & Consultant
Assistant Manager (Band 2 )
Senior Associate Analyst
Associate Research Manager
Management Trainee
Business Analyst
Assistant Manager
Sales Specialist
Management Trainee
Management Trainee
Regional Manager
Marketing Associate
Assistant Manager
Management Trainee
Executive Trainee (Retail)
Financial Analyst
Management Trainee
Ahmedabad
New Delhi
New Delhi
Mumbai
Durgapur
Mumbai
Bhubaneswar
Bhubaneswar
Multiple Locations
Multiple Locations
Multiple Locations
Multiple Locations
Mumbai, Banglore
Kolkata
Kolkata
Kolkata
Kolkata
Hyderabad
Gurgaon
Gurgaon
Technology Research
Operations
Marketing & Sales
Data Analytics
Corporate Strategy Team
Operations; B2B Sales
Finance
B2B Sales
B2B Sales
Global Analytics Division
Corporate Banking, Wealth Mgmt,Global Trade Ops, RIBG
Market Research & Consulting
Market Research & Consulting
Treasury & Capital MarketsDomain
Project Management
Operations
Marketing & Sales
Marketing & Sales
Brand Management
Multiple Divisions
Marketing & Sales
Marketing & Sales
Market Research & Consulting
Marketing & Sales
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The Post Graduate Program in Business Analytics
Knowledge partners - PwC and ICICI Bank
Praxis business analytics program is a great example of industry academia partnership to provide professional education in the area of business analytics. The curriculum is uniquely positioned to provide the skills needed to succeed in the world of business analytics - Vyom Upadhyay, DGM, ICICI Bank
Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail. Most industry segments clearly recognize the value Business Analytics can provide in not only driving compelling business solutions, but also in helping them differentiate themselves to customers, investors and regulators.
The global Business Analytics is a USD 105 billion market, growing at a CAGR of 8%. India, with its surfeit of talent, has become the Analytics hub for organizations across the world. This has created immense career opportunities for individuals with an aptitude for quantitative analysis and formal training in business decision tools and techniques.
Praxis has collaborated intensively with PwC and ICICI Bank to pioneer a program that is rigorous, effective and relevant, as a response to this growing global and domestic demand.
PwC, one of the largest professional services firms in the world, and ICICI Bank, the second largest bank in India, have extensive experience and expertise in the field of analytics. They recognize the dearth of trained resources and have decided to support this program as they believe that this will help create a larger pool of talent for this industry.
Program Objectives
Curriculum
Courses
The Course aims at equipping the students with the tools, techniques and skills to enable a seamless absorption in the domain of Business Data Analytics:
• Technology Skills: a good understanding of the software available and a deep enough understanding of extracting and analyzing data.
• Statistical Modeling and Analytical Skills: knowledge of the statistical tools and techniques available and the ability to create models.
• Applying analytics to business situations: an understanding of the business gives a backdrop of why the data is being collected, and this enhances the quality of the analysis.
• Communication and Soft Skills: presenting the analysis so as to be ‘user friendly’ is a key deliverable for an Analytics person.
The program is of one year duration, inclusive of a three months internship. It is divided into 4 semesters :
• Three semesters of three months each comprise classroom training on campus
• One semester of three months is assigned for internship in an organization
Term 1
Business Analytics Process –an Approach
Financial Services Analytics
Introduction to SAS
Managerial Communication
Marketing Management
Marketing Research
RDBMS, Data Warehousingand Qlikview
Statistics and R
Term 2 Term 3
Advanced Statistics and R
Big Data/Hadoop
Data Mining with RapidMiner
Econometrics with SAS
Economics
Financial Modeling
Financial Statement Analysisand Cost Accounting
Data Visualisation with Tableaux,IBM Many Eyes, Google Charts
Enterprise Performance Management
NoSQL
Optimisation Techniques
Python
Retail Analytics
Statistical Data Modeling with R
Telecom and Spend Analytics
Text Analytics
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Placements
Internships and Final Placements
Praxis has put in place a formal process for campus recruitment and is committed to creating quality internships and final placement opportunities.
Praxis students were able to win excellent profiles in reputed organizations. The details of Internships and Final Placements for the Business Analytics students are:
Company
3i - Infotech
BRIDGEi2i Analytics Solutions
Fidelity Business Services India
ICICI Bank
ICRA Online
iCreate Software India
IDC
Infiniti Research
ITC Infotech
Millward Brown
PricewaterhouseCoopers
Target Corporation
Tech Mahindra
Trimax Analytics & Optimisation
Profile
Management Trainee in SDC-BI & AS group
Business Analyst
Business Analyst
Assistant Manager (Band 2) in Business Intelligence Unit
Senior Business Analyst
Business Analyst in Analytics Group
Data Quality Analyst
Senior Research Associate
Business Analyst
Research Associate in Media Analytics
Principal Consultant in Consulting SBU
Trainee Business Analyst (Grade 7)
Business Analyst
Business Analyst
Location
Noida
Bangalore
Bangalore
Mumbai
Kolkata
Bangalore
Bangalore
Bangalore
Bangalore
Mumbai
Kolkata
Bangalore
Kolkata
Mumbai
Mumbai
Mumbai
Chennai
Abzooba India Infotech Pvt Ltd. Data Engineer Kolkata
Kolkata
Value Labs Senior Analyst Hyderabad
PwC Principal Consultant; Consultant
IBM
Kie-Square Consulting
Asst Manager
Business Analyst - Band 2
Axis Bank Deputy Manager
All figures above in Indian Rupees
*Academic Fee includes Tuition, Library and Academic activity fee** Praxis provides residential accommodation within the campus with single room occupancy for its students. Students will have to bear the food charges at actual.
After admission the entire amount paid by the student shall stand forfeited except the refundable deposit mentioned above. This applies to dismissals as well as withdrawals, voluntary or otherwise, from the institute's rolls.
Each student must have a wi-fi enabled personal laptop before the start of classes.
Praxis has tied up with Credila Financial Services for student loans, details of which would be furnished on selection.
Any disputes are subject to the jurisdiction of Kolkata courts only.
In its continuing endeavor to encourage deserving students to pursue higher education, Praxis Business School offers a merit based scholarship of Rs.100,000 (Rupees one lakh) each to selected candidates. Please refer the website www.praxis.ac.in for eligibility criteria and other details.
Refunds:
Laptop:
Educational Loans:
Disputes:
Scholarships:
Program fee
Instalments AcademicFee*
CourseMaterial Total
30,000First within 28 days of selection
Second by October 15, 2015
Admission Fee within 1st week of Admission
1,50,000
1,50,000
40,000
30,000 1,80,000
Total Program Fee
Refundable Caution Dep.
40,000
1,80,000
4,00,000
Post Graduate Program in Business Analytics
Post Graduate Program in Business Management
Academic Fee*
CourseMaterial
Hostel Fee**
Refundable Caution Dep.
First(within 28 days of selection)
Admission Fee(within 1st week of Admission)
Second(by October 15, 2015)
Third(by June 15, 2016)
Fourth Instalment(by October 15, 2016)
Total Program Fee
60,000
1,20,000
1,20,000
1,20,000
1,20,000
31,750
31,750
31,750
31,750
42,000
42,000
42,000
42,000
30,000
30,000
60,000
1,93,,750
1,93,750
1,93,750
1,93,750
Instalments
8,35,000
22
Total
10,000
10,000
23
A & admissionpplication
Post Graduate Program in Business Management
Post Graduate Program in Business Analytics
Two-Year Full Time Fully Residential One-Year Full Time
The Application Forms will be available at all the centers of IMS Learning Resources. Forms can also be downloaded from Praxis website - www.praxis.ac.in
Graduates Engineers; Graduates
with Mathematics/ Statistics asone of the subjects
XAT / CAT / GMAT / GRE/ CMAT/ MAT (Last three year scores are aceepted). Praxis reserves the right to conduct the Praxis Admission Test (PAT) in order to assess the
candidate's suitability.
Short list by assessment test score and profile. Shortlisted candidates appear for aninterview with a panel comprising representatives from Praxis and the industry.
Bangalore, Bhubaneshwar, Chennai, Guwahati, Hyderabad, Jamshedpur, Kolkata, Mumbai, New Delhi, Patna, Pune, Ranchi.*
January/February, 2015
Details
Format
Application
Eligibility
Tests Accepted
Selection Process
Interview Centre
Assessment Dates
Course
CommencementJune, 2015
* The institute reserves the right to cancel any interview centre and invite the students to any of the other centres.
Campus: Bakrahat Road, P.O. Rasapunja, (Next to Gems Akademia International School), Kolkata 700 104
City Office: IMS house, 10D Hungerford Street, 3rd Floor, Kolkata 700 017
For further information, contact:
Tel: +91 33 24980553/4 • Mob: +91 80170 59596, 90074 34847
Email: [email protected] • Visit: www.praxis.ac.in