prasanta cv
TRANSCRIPT
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Male, Born: 01 April 1984 More than 10 years of 10 years of experience in Marketing and sales (Trade Marketing, Modern Trade, Ecommerce, General Trade, New Channel Development, - Sales Operation and Automation)
Summary
o Develop marketing input plans for GT/ MT/Ecom – promotions, visibility, activations channel
management
o ABP Planning and budgeting, Team management, Identify sales opportunities & plan new product activation planning. Scheme designing for Perfect stores.
o Visibility planning in assisted Sales Channel – Modern trade, Ecommerce, General Trade & perfect Stores.
o Brand promotion / Sales Presentations, Influencing- price decision, Trade schemes
o Planning, development and implementation of various activities and brand promotions for channel/ trade partners to increase product awareness & increase sales.
o Responsible for achievement of Volume/Value targets for all categories.
o Channel specific, geographic Specific, Outlet level trade marketing input planning to enhance sales/market share & visibility of categories.
o Proven track record of consistently increasing the sales & profitability of the company.
PRASANTA ROY 10 YEARS OF EXPERIENCE MARKETING AND SALES , TRADE MARKETING, MODERN TRADE, ECOMMERCE, GENERAL TRADE, NEW CHANNEL
DEVELOPMENT,- SALES OPERATION AND AUTOMATION
919474450575/+917045764329
[email protected] [email protected]
Address: F: 509, Bhoomi Valley CHS ltd. Thakur Village, Kandivali East, Mumbai-400101, India.
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Core Competencies Business Development:-
o Identify and developing new Channels for value/volume growth.
o Executing AVTR by developing Trade marketing plans.
o Planning and Execution “Distribution blueprint” & “Go-To-Market model”.
o Responsible for Annual Business Plan and delivery through specific inputs for primary customers, channels, focus geographies and shoppers.
o Lead the Centre of Excellence (COE) to build Go-To-Market (GTM) capability: Deployed & managed key IT initiatives like Distributor Management Software (DMS), CRM Solutions, Hand Held Terminals (HHT) for Sales Force, Shopper engagement modules through mobility for in-shop Promoters etc to build capability for a GTM organization agility to focus at customer and consumer needs
o Lead CD/CRM best practices like Distributors loyalty program, Perfect Store Program for Retail, Speed to Reach Consumer on Leads & Referral Management etc
o Functional Areas: Category Management, Market Development, Change Management, Customer & Channel Management, Market & Channel Development, Sales & Business Operation, Vendor/Partner Management, People Management (Managerial, Executives, 3P).
o Digital marketing Activity over “Ecom platform” and “Google Advert”.
Channel Management
o Identifying retail dealers, resulting in deeper market penetration and improved market share by deriving distribution blueprint.
o Negotiating with the perfect stores for visibility, share of selves and off-take on the basis of promotion.
o Planning specific micromarketing plan for the accounts to get maximum benefit out of it in terms of visibility and sales.
o Increasing share of selves and implementing Plannograming in as per store layout and assortment of the store to get maximum effective positioning.
Key Account Management/Budget Management:
o Signing TOT with Major Key Online and Offline Players.
o Offtake Driven activity with Modern Formats.
o Managing Budget and Activity Calendar.
Client Relationship Management: o Interfacing with clients for understanding their requirements and suggesting the most
viable solution and cultivating relations with them for customer retention & securing repeat business in B2B. Business.
Team Management: o Responsible for training and development of Teams and Business partners to deliver quality services
in market. o Leading, & monitoring the performance of the team to ensure efficiency
o Assisting the channel partners to meet their business targets and achieve sales target (with positive ROI).
o
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Employment Profile Current Assignment: - Bluestar Limited…
Manager- National Sales and Operation - (April 2015-present).
National Sales & Operation.
My role as a National Sales and operation Manager
o Closely coordinating different function (Sales, Commercial, Brand, HR, logistic) and support Sales team for achieving ABP.
o Managing SNOP planning and demand planning.
o Managing Trade marketing calendar along with micro marketing and competition tracking.
o Shifting the team from manual process to mobility.
o Budget Management.
o Managing Activity Calendar. o Heading Ecoommerance and Modern Formats both sales and marketing activity with Major
online( Amazon, Flipkart, Snapdeal, Paytm) & offline (Croma, Reliance, Vijay Sales). Partner. Orange West Africa Ltd
Manager -Trade Marketing & Route to Market - (May2014-April 2015)
Route-to-Market o Execute new Route-to-Market system across all Categories (Pharmaceutical, Beverage, Personal
Care and Lighting) through all channels (Traditional/General Trade, Modern Trade).
o Ensure that the new RTM system minimizes Sales, Marketing and Distribution costs for the Group .
o Closely monitored group’s market penetration rates (ie. Number of outlets covered per market, category, brand, etc)
o Sales Automation through HHT.
Trade Marketing
o Managing & Execute Trade Marketing Calendar with Positive ROI.
o Implemented FTS Scheme.
o Managed the Group’s Trade Loyalty Program.
o Ensure that Category Trade Forums are being held on a timely basis.
o Managing BTL activities both in general trade and Modern Formats.
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Unilever India (Hindustan Unilever Ltd.)
Sr. Channel marketing executive (new channels) – MUMBAIHO (Sep-2103-May 2015)
Channel marketing executive (new channels) – MUMBAIHO (Jul 2011 – Aug 2103)
Territory Sales Officer (Feb 2007 – Jun 2011)
o Managed trade activity calendar, BTL activity calendar, trade scheme, perfect stores.
o Planned & Execute Perfect Stores Activity.
o Sales & Customer Development for emerging categories in Home &Personal Care.
o Succefully planned and Execute Distribution Blueprint.
o Trade scheme implementation and affectivity, analysis of trade scheme- cost benefit analysis.
o Visibility Planning – in General trade outlet.
o Designing effective trade scheme so that sales team can execute AVTR in trade.
o Yearly calendar preparation for visibility and trade scheme.
o New launch management (planning for effective coverage outlet and distribution depth for new launch product.
o Market share analysis and there affectivity on the basis of trade scheme and visibility.
o Distributer management, Agency management.
o Team Management – Distribution management
ICICI PRUDENTIAL LIFE INSURANCE CO LTD DESIGNATION – UNIT MANAGER(Apr 2006 – Jan 2007)
o Managing business through Advisors by recruiting and developing them to engage with clients.
o Built a solid HNI clientele within a short Span of time and a credible reputation on advising in financial investments.
o Managing people and process, conducting presentations and seminars business development.
o Empower, motivate, coach and groom the team through monthly area plan meets, OJT and class room training programs.
o Managing important incentive projects like ‘RACE’, ‘SPRINT’,’GO 4 GOLD’ & ‘AGNIPATH’.
o Responsible for aligning training and sales with a view to increase new agent advisor
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ACADEMIC BACKGROUND
o 2015-16 Perusing PGDBM from Indian Institute of management Kolkata.
o 2005–06 Executive MBA (Institute of chartered financial Analysis of India)
o 2003–05 B.Sc. (Hons.) Economics and Statistics (Burdwan University)
o 2000–02 Higher Secondary( class XII), WBCHSE (West Bengal Board Of Higher Secondary)
o 1999–00 “Class X” from WBBSE (West Bengal Board of Secondary Education) AWARDS AND ACHIEVEMENTS
o From last consecutive six year consistently getting LDT rating green.
o GTM award from business head for HHT rollout for rural channel scheme.-2013
o Member of Club Pinnacle (Club for Top 15% performers as per FRC in Category across BB, BD, CD) – 2011 & 2012
o Received the Karamvir Award From VP for CD IT Project Implementation - 2012
o Recipient of Hero of Bengal Award from GM for exceptional contribution beyond the work plan – 2010 & 2011