praktikum experience design€¦ · 15:30 präsentation des experience design konzepts dienstag...
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Praktikum Experience Design
Dr. Martin Knobel &
Simon Männlein
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Praktikum Experience Design. Timeline.
Montag 16.39:15 Organisatorisches, Zeitplan, Vorstellung9:30 Theoretische Einführung in Experience Design11:00 Theorie: Einführung in das Bedürfnismodell 14:00 Praktisches Beispiel Bilderrahmen15:30 Storywriting: Das ReiseerlebnisDienstag 17.39:15 Theorie: Methoden zum Sammeln von Erlebnissen 9:30 Rollenspiel Interview 11:30 Sammeln von Erlebnissen zu einem speziellen Kontext (Kameras benötigt!)14:00 Erlebnisse auswerten 16:30 Erlebnisse präsentierenMittwoch 18.39:15 Theorie: Erlebnisgeschichten analysieren10:30 Aufstellen von Erlebnis Pattern11:30 Präsentation: Erlebnis Pattern14:00 Theorie: Methoden zum Schreiben von Erlebnisgeschichten14:30 Verfassen von Experience StoriesDonnerstang 19.39:15 Kurze Review- Präsentation10:30 Präsentation der Experience Stories14:00 Theorie: Storyboarding14:30 Praktisches Storyboarding16:30 kurze Review PräsentationFreitag 20.39:15 Praktisches Storyboarding11:30 Präsentation der Storyboards14:00 Theorie: Wireframing14:30 Wireframing Wochenende 21-22.3Wireframing
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Praktikum Experience Design. Timeline.
Montag 23.39:15 Präsentation der ersten Wireframes10:00 Vorbereitung Präsentation des Experience Design Konzepts 14:30 Theorie: Prototyping und agiles Testen15:30 Präsentation des Experience Design Konzepts Dienstag 24.39:15 Prototyping, agiles Testen Mittwoch 25.39:15 Prototyping, agiles Testen Donnerstang 26.39:15 Prototyping, agiles Testen Freitag 27.39:15 Prototyping, agiles Testen10:30 Vorbereitung der Präsentation14:00 Präsentation der Ergebnisse mit Video (Jury)16:00 Ende
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Praktikum Experience Design. Guests.
Prof. Dr. Andreas Butz LMU Johanna Spieß Dr. Wolfgang Hintermaier BMW Dipl. Psych. Melanie Lamara BMW Dr. Josef Schumann BMW
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Experience Design
(Introduc%on) Chapter 1: What is User Experience?
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What is User Experience? Why User Experience?
The German standard for usability:
„…das Ausmaß, in dem ein Produkt durch bestimmte Benutzer in einem bestimmten Nutzungskontext genutzt werden kann, um bestimmte Ziele (Aufgaben) effektiv, effizient und mit Zufriedenheit zu erreichen (Zufriedenstellung) …“ [9]
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What is User Experience?
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What is User Experience?
„…usability has nothing to do with their differences…“„…these differences did not come by accident…“
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What is User Experience? Alessi „Juicy Salif“ (designed by Philippe Starck).
First contact by Don Norman [2]:„Wow, I want it,“ I said to myself. Only then did I ask, „What is it? What does it do? How much does it cost?“ concluding with „I´ll buy it,“ which I did.
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What is User Experience? Emotional Design [5]
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Experience: "An experience is an episode, a chunk of time that one
went through - with sights and sounds, feelings and thoughts, motives
and actions; they are closely knitted together, stored in memory,
labeled, relived and communicated to others" (p. 8 in [Hassenzahl 2010]).
Why Experiences: What is an Experience?
“Experience Society” Schulze 1992
“Experience Economy” Pine & Gilmore 1999
Experience: "An experience is an episode, a chunk of time that one
went through - with sights and sounds, feelings and thoughts, motives
and actions; they are closely knitted together, stored in memory,
labeled, relived and communicated to others" (p. 8 in [Hassenzahl 2010]).
Why Experiences: What is an Experience?
“Experience Society” Schulze 1992
“Experience Economy” Pine & Gilmore 1999
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People use misuse technology for their propose - this shows that users looking for ways to enhance experiences.
Why Experiences? Technology Related Experiences
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What is User Experience? Defini%on of User Experience?
We are speaking of UX when we… …create posi%ve experience… …as well as representa%ve experience… … while interac%ng with a product.
Reac%ons of this experience should be posi%ve emo%ons and affects. (measureable)
Therefore, UX consists of a different design philosophy, which
focuses on the joyful experience of technology. [4]
User Experience (UX):
• buzzword in the literature
• no common definition [user experience white paper]
• used as usability plus X (e.g. joy of use)
• User experience (UX or UE) is the way a person feels about using a
product, system or service [Wikipedia]
Why Experiences: What is an Experience?
We are speaking of UX when we create positive
experience as well as representative experience
while interacting with a product.
[Hassenzahl 2010]
Reactions of this positive experience should be
positive emotions and affects. (measurable)
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Why Experiences: Experience vs. Experiencing
Experience:
Experiencing:
"An experience is an episode, a chunk of time that one went
through - with sights and sounds, feelings and thoughts,
motives and actions; they are closely knitted together,
stored in memory, labeled, relived and communicated to
others"
(p. 8 in [Hassenzahl 2010]).
an experience: "An experience is more coalesced,
something that could be articulated or named"
(p. 263 in [Forlizzi and Battarbee 2004]).
"Experiencing is the stream of feelings and thoughts we
have while being conscious, a continuous commentary on
the current state of affairs"
(p.1 in [Hassenzahl 2010]).
experience: "...the constant stream of ’self-talk’ that happens
while we are conscious."
(p. 263 in [Forlizzi and Battarbee 2004]).
Experience Design puts the experience first in the design. Technology becomes
“...creators, facilitators and mediators” (p.9 in [Hassenzahl 2010]) of experiences.
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What is User Experience? Triggered by an economic-driven demand.
Billow‘s Feeding Machine Chaplin, Charlie (1936). „Modern Times“.
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What is Experience Design? Focus on Human-Centered Design (HCD).
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What is Experience Design? Simple Model of Experience Design [3].
WHAT-‐ func%onality, do-‐Goals
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What is Experience Design? Simple Model of Experience Design [3].
WHAT-‐ func%onality, do-‐Goals
HOW -‐ usability, motor-‐Goals
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What is Experience Design? The Key-Question in Experience Design.
What should be more important than the question about WHAT and HOW?
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What is Experience Design? The Key-Question in Experience Design.
What should be more important than the question about WHAT and HOW?
The question about the WHY!
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What is Experience Design? Simple Model of Experience Design. [3]
WHAT-‐ func%onality, do-‐Goals
HOW -‐ usability, motor-‐Goals
Why -‐ needs, be-‐Goals
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What is Experience Design? 3- level hierachy of Goals [3].
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What is Experience Design. Focus on the psychological needs of the Customer.
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What is Experience Design? Triggered by the fulfillment of psychological needs [7].
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What is User Experience? O]en used Examples of Products for UX.
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What is Experience Design? Often used Examples of Products for UX.
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What is User Experience? O]en used Examples of Products for UX.
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What is Experience Design. Triggered by the fulfillment of psychological needs.
Face%me App by Apple Inc. (www.apple.com)
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What is Experience Design. Design is normative, Designers change the Environment of the User [6].
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What is Experience Design. Summary.
The core question is: Why should the experience be positive?
Design interaction has to fulfill psychological needs.
Positive emotions are reactions to the addressing and fulfilling of psychological needs.
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Literatur [1] Buxton, Bill. Sketching User Experience. Morgan Kaufman. San Francisco (2007). [2] Norman, Don. Emotional Design: Why we love (or hate) everyday things. Basic Books. New York (2005). [3] Hassenzahl, Marc. Experience Design: Design for all the Right Reason. Morgan & Claypool (2010). [4] Hassenzahl, Marc. Vortrag. [5] TedTalk mit Don Norman. http://www.ted.com/talks/don_norman_on_design_and_emotion.html (in 2011). [6] Ted Roy Southerland. http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html (in 2011). [7] Konzept: Player von Helms, Kuparski, Pfarr, (2009) in [3]. [9] Usability -Gebrauchstauglichkeit -DIN EN ISO 9241-11.
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Appendix. Bill‘s Juicers.
Prak%kum Experience Design 2015 | Dr. Mar%n Knobel