prajavani

STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI

CONTENTS

1 – Introduction

2 - Industry Profile

3 - Organization Profile – Origin

4 - Analysis & Interpretation of the Study

5 - Findings, Suggestion and Conclusion

Annexure

Questionnaire

Bibliography

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Chapter 1INTRODUCTION Introduction Statement of Problem Purpose of the Study Scope of the Study Objectives of the Study Limitation of the study

Chapter – 2Industry ProfileHistory, Growth & Development

Introduction of Newspaper: History of Newspaper in the World History of Newspaper in India The Modern Newspaper Kinds of Newspapers Present Status of Newspaper Industry

CHAPTER –3Organization Profile – Origin Dream of a visionary Computerisation Technological superiority Special supplements Zoned editions HYDERABAD-Karnataka edition Organization chart

Chapter – 4Analysis & Interpretation of the Study

Chapter 5Findings, Suggestion and Conclusion

Annexure Questionnaire Bibliography

“An Empirical Study on Customer Perception towards Prajavani and Its Impact on the Sales of Prajavani”.

2

Chapter 1

INTRODUCTION

Introduction

Statement of Problem

Purpose of the Study

Scope of the Study

Objectives of the Study

Limitation of the study

3

Introduction

Newspaper is a publication devoted chiefly to presenting and

commenting on the news. Newspaper provides an excellent means of

keeping well informed on current issues and events. They also play a vital

role in shaping the public opinions.

“Deccan Herald” and “Prajavani” are the publications of “The

Printers (Mysore) Pvt. Ltd”. Deccan Herald is a national level daily and

Prajavani is a state level daily.

Newspaper publishing and printing across the world are taking a

new shape these days. The reason being faster information dissemination,

increased need for personalized content; has made newspaper publisher to

asses the future trends and formulate strategies to fulfill the varying

requirements of customers/leaders. So a study was undertaken to analyze

reader’s perception towards “Prajavani” in SHIMOGA city.

In the present study primary data has been collected from the

readers through personal interview method with the help of questionnaire.

Sample size selected was 250, (i.e., from Hubli and Dharwad randomly)

The success of newspaper depends upon the publishers’ effort in

satisfying the reader’s needs, because a satisfied customer brings more

customers to the organization.

4

Literature review



keeping well informed on current issues and events. They also play a vital

role in shaping the public opinions.

‘Deccan Herald’ and ‘Prajavani’ are the publication of The

Printers (Mysore) Pvt. Ltd. Deccan Herald is a national level daily and

Prajavani is a state level daily.

It is important for the newspaper firm to know/identify the various

factors and their importance in influencing the choice of newspaper for

reading by the public, firms, institutions, government and others. It is also

important for the TPMPT group to know how the readers perceive

different newspapers, how exactly his newspaper is positioned, and such

other factors. So a study has been under taken to analyze, “Consumers’

opinion towards Kannada daily newspapers; with special reference to

Deccan herald and Prajavani”.

The main objectives of the study are:

1. To analyze the impact of introducing the supplement “METRO” and

additional pages for local news coverage by Prajavani.

2. To study the brand image, brand awareness and brand recollection of

Prajavani.

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3. To analyze the reasons why Prajavani is in the second position in the

Hubli and Dharwar region.


people of Hubli and Dharwar through personal interview method with the

help of questionnaire. For the collection of primary data, researcher has

personally met 250 respondents. Collecting primary data from the

respondents was a good exposure to researcher. All the respondents

throughout the study are very co-operative. For conducting the research,

respondents have been selected from different segments viz.,

academicians, business persons, private sector employees, government

employees, housewives, professionals, etc…

Analysis & interpretation, is completely based on primary data

obtained for the purpose of the study. Analysis & interpretation has

basically been done with the help of simple percentage analysis, bar

charts, pie-diagrams, cross tabulation and other basic statistical tools

using the SPSS software. Company wanted analysis to be simpler and

hence researcher has adopted the above simple tools of data analysis &

interpretation.

The important areas of analysis & interpretation in the report are on

the following aspects:-

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1. Respondent’s preference for selecting a newspaper with respect to

the number of pages.

2. Respondents ranking with respect to the price structure of

Kannada daily newspapers.

3. Respondents ranking with respect to circulation, relationship and

follow up

4. Respondents’ ranking with respect to the coverage of news and its

reach.

5. Respondents ranking with respect to language, number of color

pages.

6. Respondents ranking with respect to the quality of articles.

7. Respondents ranking with respect to different kind of

supplements.

8. Respondents ranking with respect to the delivery time of the

newspaper.

Management Problem

The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering

publishing houses in Karnataka and has made major development in the

newspaper industry. It aims to capture 50% market share across the state.

While it has achieved this objective in southern part of the state, it faces

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strong and still competition in North Karnataka from two major

competitor publications.

As the company wants to gain the first place in the market share,

hence the company wants to know the causes for being on number two

position in the Hubli – Dharwar region.

Statement of Problem

This particular topic is selected because gaining and maintaining a

good market share of the product of a particular company is an important

aspect in building and maintaining the brand image and brand awareness

of the product of the company for the smooth functioning of an

organization. This research proposes to explore the opinions of

consumers for selecting a particular daily Kannada newspaper and its

effects on them. Hence the research problem is “An Empirical Study on

Customer Perception towards Prajavani and Its Impact on the Sales of

Prajavani”

8

Purpose of the Study

The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering

publishing houses in Karnataka and has made major development in the

newspaper industry. It aims to capture 50% market share across the state.

While it has achieved this objective in southern part of the state, it faces

strong and still competition in North Karnataka from two major

competitor publications.

Hence this is a comprehensive study to understand the needs and

wants of consumers and to make necessary changes in the publication to

achieve the objective.

Scope of the Study


people of Hubli and Dharwar through personal interview method with the

help of questionnaire. For the collection of primary data, researcher has

personally met 250 respondents. Collecting primary data from the

respondents was a good exposure. All the respondents throughout the

study are very co-operative. For conducting the research, respondents

have been selected from different segments viz., academicians, business

persons, private sector employees, government employees, housewives,

professionals, etc…

9

Limitation of the study

Despite all possible efforts to make the analysis more

comprehensive and scientific, a study of the present kind is bound to have

certain limitations; investigator humbly submits them at this stage. The

present study is an empirical work presented in descriptive manner.

So, no attempt has been made to provide comprehensive conceptual

analysis.

The following are some of the important limitations of the study.

1. Time is the limited factor to study this wide and renowned

newspaper.

2. Survey work is limited to Hubli and Dharwad cities only so it gives

information and analysis of only those two cities.

3. Personal bias might have occurred due to personal relationship

between the newspaper and respondents at Hubli and Dharwad

cities.

4. Since analysis is based on opinions and attitudes, the result at best

are near to truth.

5. The officials did not reveal confidential aspects of the working of

the company as the project was for academic purpose.

6. This report does not contain summary of the annual report as it was

not provided by the company.

7. Since study is restricted to Hubli and Dharwad cities only; the

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outcomes of this study are applicable only to Hubli and Dharwad

cities and not for other parts of the state.

Objectives of the Study

1. To analyze the impact of introducing the supplement “METRO”

and additional pages for local news coverage by Prajavani.

2. To study the brand image, brand awareness and brand recollection

of Prajavani.

3. To analyze the reasons why Prajavani is in the second position in

the Hubli and Dharwar region.

4. To find the potential customers to the company.

5. To analyze the consumers expectations with respect to the news,

sales promotion and advertisements.

6. To analyze the most significant needs of different segments.

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Chapter – 2

Industry Profile

History, Growth & Development

Introduction of Newspaper:

History of Newspaper in the World

History of Newspaper in India

The Modern Newspaper

Kinds of Newspapers

Present Status of Newspaper Industry

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Introduction of Newspaper:

The word ‘NEWS’ refers 4 directions i.e., North, East, West &

South. So, it represents collection of information or news from all over

the world or from extreme corners, collected and edited in a page called

‘Newspaper’.

A Newspaper, in a broad sense, is an unbound publication issued at

regular intervals that seek to inform, analyze, influence and entertain. A

newspaper can be published at various intervals but usually appears

weekly or daily. Many newspapers are available national, state and local

of both English & Kannada giving the news and information to the

readers. They provide the consumers with different kind of

advertisements, etc…

Newspaper is a publication devoted chiefly in presenting and

commenting on the news. Newspapers provide excellent means of

keeping well informed on current events. They also play a vital role in

shaping the public opinions.

Newspaper can cover more news and in much greater detail than

the other major news media, television, radio and news magazines.

A great variety of information is found in a large daily newspaper.

It covers latest development in all fields like government, politics, sports,

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science, business and the arts and other news stories, report crimes,

disasters and special events of human interest.

In most daily newspapers editorial columns give opinion, comment

on controversial issues. It also covers fashions, health and childcare,

comic’s strips, advice columns, crossword puzzles and other

entertainment items.

History of Newspaper in the World

The earliest newspaper were perhaps the handwritten notice in

Ancient Rome called Acta Diura, Ata Senatus and Acta Publia, which

were posted to be read by the public. In the mid – 15 th century the

German inventor John Gutenberg developed movable metal type

(movable wooden type was used as early as the 6th century in the Far

East); this made possible the eventual development of the newspaper.

The 1400’s:

It was the beginning of the newspaper press; newsletter or news

books were first published in the 1400’s. These were after called

Courants, Occurents or intelligencers. It was published in Europe’s

commercial centers. It contained business news & news of other public

events.

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The 1500’s:

In this period newsletters had become news sheets, ‘Nofizie

Scritte’ (written notice) were posted up in public places in Venice. They

could be read as payment of a coin called a gazette.

The 1600’s:

In generally regarded, the world’s first real Newspaper was the

weekly Frankforter Journal founded in Frankfort Germany in 1615. At

the same time in other countries the first newspaper was published.

Den Darnske Mercurius - Denmark

The Weekly News – England

The Gazette de France – France

The Gazette de Mexico – Mexico

The Courant – Netherlands

The Gazette – Spain

Ordinary post – Tidende – Sweden

The Liepziger Zeitung was published in Germany 1n 1660. At first

a weekly, it soon became the first daily journal in the world.

The 1700’s:

The Wiener Zeitung is the oldest Newspaper still in existence. It

was first published in Vienna, Austria in 1703. The other countries

newspapers published in that period were.

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Viedomosti - Russia

Peter the Great – Sweden

The Daily Count – UK

The Gaceta de Guatemala – Guatemala

The Berlingske Tiderde – Denmark

Halifax Gazette – Canada

Christiania Intelligentssedler - Norway

La Gaceta de Santa Fe – Colambia

Indian World – India

The Gazette published daily since 1797 at Alexandria in Virginia

was the oldest continuously published daily newspaper in the U.S.

The 1800’s:

In this period newspapers were published from all over the world.

They are as follows:

Gazette - Australia’s first newspaper

Za Presa and Ei Telegrapho Mercartil – Argentina

Daily Telegraph and the Manchester Guardian – UK

Le Figaro and Le Temps – France

Frankfurter Zeibing – Germany

Corriere Della Scera – Italy

Mainichi Shimban – Japan

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By the Mid – 1800, the invention of electric telegraph and

introduction of international cables made speed production of newspaper.

The Times of London – UK

Philadelphia Public ledger – USA

The 1900’s:

The early 1900’s newspaper chains brought the merges. In USA

70% of all dailies belongs to chains. Many newspapers modernized their

production facilities increased through installing computerized word

processing and layout systems. Reporters can also write stories on

portable computers and then send the stories to the office via a modem. It

is a device that transmits information over telephone items. Some

newspapers also distribute their page by fax machines.

By 2000, newspapers were juggling priorities: fragmentation of

news consumption, fragmentation of advertising investments, the

advantages and disadvantages of being a mass medium, balancing the

wants of the marketplace with the company’s duty to provide the needs of

the marketplace, a journalistic backlash against industry changes, the

sheer physicality of ink-on-paper production and distribution versus

digital distribution, increasing profit pressure surrounding the core print

product, and extension of the company’s core brand into other profit

centers.

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History of Newspaper in India

In India, writing in the shape of newsletters has become quite

prevalent during the Moghul period. Although the manuscript reports

were meant exclusively for official use, yet they were copied sometimes

for wide use. In 1550, the Jesuits brought the first printing press to India.

In the beginning only religious books had been published in Tamil,

Malayalam and Portuguese. The first attempt to start a newspaper was in

Calcutta. This newspaper consisted of two sheets only. It specialized in

the exposure of the stories regarding the private lives of the servants of

East India Company. Messink and Road started the next newspaper

named as “INDIA GAZZETTE”. They were benefited much from the

experience of the Hichey. In 1784 another Newspaper named “Calcutta

Gazette” was started. Earlier James Auguster Hichey started “Bengal

Gazette” on January 23rd 1780 at Srirampur. After this, in 1785, Richard

Johanseen started the “Madras Courier”. Then in 1783 the newspaper

“Bombay Herald” was started. Generally, first newspaper in India was

started by those English men who had personal grievances against East

India Company. Usually the circulation of these newspapers was very

low and did not exceed one hundred or two hundred copies.

In those days there was neither freedom of press nor any press

Laws in India. The authorities could use censorship of these newspapers;

the news printing was not attractive. Generally, this newspaper printed

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such things sales forecast intense to the British residents in India. Some

of the old newspapers in India are “Bombay Samachar” published from

Bombay in Gujarathi started in the year 1872. “Times of India” in

English published in Bombay in the year 1838, “Pioneer” in English

published in Calcutta in the year 1868. Of course, compared with the

teeming population of India, the number of newspaper and their

circulation was very small; this was due to the fact that still a great

majority of our countrymen are illiterate. In India literacy percentage is

only 29.45 as per the census of 1971. The Times of India was very oldest

English daily. The oldest periodical is “Calcutta review” published

monthly in English from Calcutta in 1944.

The Modern Newspaper

How did the small, one page tabloid of the last century evolve into

today’s voluminous publication, often more than two hundred pages on

Sunday? Early newspapers carried news from outside the local area. That

was what the readers of Colonial times yearned for, especially news from

overseas. There was little need for advertising in early newspapers. There

was practically no need for sports news, the arts, business, entertainment

or comics. Since the newspaper serves the needs and interest of its

community, there was no need for specialized sections in a community’s

early stages. As a community grew from farms, to village, to town and

into a city, the need for more varied information grew as a diverse

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population emerged. Eventually the content and frequency of these “non

essential” news items increased to the point where they required a regular

segment of the daily or weekly edition. This gave birth to permanent

specialized sections of the modern newspaper.

Kinds of Newspapers

Newspapers are printed on coarse paper called newsprint. There

are two major sizes of newspaper standard and tabloid. A standard – sized

newspaper has pages that measure about 15 by 23 inches (38 by 58

centimeters) the pages of a tabloid are about half that size. The standard

and tabloid sizes are both used in publishing all types of newspapers. The

three main kinds of papers are

1. Daily Newspapers

2. Weekly Newspapers

3. Special interest Newspapers

1. Daily Newspaper: These newspapers print world, national, state

and local news. They also carry editorials, opinion columns,

feature articles and entertainment items. Big-city daily prints many

stories on social and political issues; such as the quality of suburbs

has made suburban news important. Some metropolitan papers

therefore include a section of suburban news several times a week.

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Many dailies are morning papers, others are afternoon papers

and still others publish around the clock. In large cities, many

morning papers publish several editions the first one in early

evening and the last one is the early morning. Similarly, many

afternoon papers publish from early morning to late afternoon.

Additional features and more advertising make Sunday newspapers

much larger than weekday editions. Numerous Sunday papers have

special sections on such topics as entertainment, finance and travel,

many also include a Sunday magazine and colored comics.

2. Weekly Newspapers: Weekly newspapers in general serve much

smaller areas than daily papers and publish news of a more

personal nature. In small communities most people know one

another and take great interest in the activities of their friends and

neighbors, weddings, births, and deaths or major news items. A

fire, a traffic accidents or a burglary gets front-page coverage.

Weeklies also report news of local business and politics.

3. Special Interest Newspapers: These types of newspapers print

news of concern to particular groups. Many business associations

and labor unions publish newspapers for their members.

Newspapers printed in foreign language serve foreign born

residents in big cities. Some newspapers specialize in printing

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news about blacks. Many high schools and most colleges have

newspaper of their own.

Should We Believe Every Thing in the Newspaper?

Is it everything that we read in printing true, accurate and

unbiased? Do newspapers have a responsibility to be objective to their

readers? These questions and more need to be discussed in any treatise

about modern newspapers.

Reporters have to rely on others for truth and accuracy, and we

should realize that the source or witness is usually taken at his or her

word. When research is called for, it is the newspaper’s responsibility to

find the facts for its readers.

The only place in a newspaper for its opinions and a statement of

position should be the editorial section. These pages provide a forum,

which enables the paper’s editor(s) to express their stand on the various

social issues. Every other article, story and report should be completely

objective. However, many people feel that our newspapers have become

politically or ideologically biased. Such terms as the “liberal eastern

press” or the “Republican bent” of rural and suburban newspapers have

been around for years.

The best way to use a newspaper and get as much accuracy out of

it as possible is to vary your news sources. Read two or more different

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papers, newsmagazines, and utilize other media for the “total picture”.

We should remember that a newspaper is a commercial business whose

first responsibility is to make a profit for its stockholders. For this reason

they may take steps that appeal to their advertising clients, readership

customers, and political benefactors, such as not stepping on too many

toes.

A changing society reflects itself in changing newspaper tastes.

Many people no longer have the time to read long, detailed articles and

editorials. They have come to rely on short news capsules, illustrations,

charts and other graphics to provide news at a glance.

Present Status of Newspaper Industry

The Media

The media plays a vital role in bringing awareness of Government

policies and programs to people and in motivating them to be active

partners in the nation building endeavor. In the Indian context, a skillful

synthesis between traditional and folk forms of communication on one

hand and the modern print and audio– visual media including satellite

communication on the other is being attempted.

Print Media

In 1999, the circulation of the Indian Press was 130,087,493

copies. The total number of newspapers and periodicals, in 1999 was

46,655. There were 5157 dailies, 337 tri/bi – weeklies, 16872 weeklies,

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12796 monthlies, 6240 fortnightly, 3,273 quarterlies, 416 annuals and

1,564 publications with periodicity like bi-monthlies, half yearly etc.

Newspapers were published in as many as 101 languages and dialects

during 1999. The largest numbers of newspapers were published in Hindi

– 18903, followed by English – 6830 and Urdu – 2803. Daily newspapers

were brought out in all principal languages except Kashmiri. Uttar

Pradesh alone published 8415 newspapers.

The print media in India consists of 41 centenarians. The Gujarati

daily Bombay Samachar (circulation 1,59,236) published from Bombay is

the oldest existing newspaper not only in India but also in Asia. It was

established in 1822. The first newspaper (weekly) published in India

“Bengal Gazette” (also called Hicky’s Gazette) was in English, 1780

Calcutta. The editor was an Englishman – James Hicky. Dig Darting

(Bengali) was the first language newspaper also from Calcutta (1818).

Registrar of newspapers in India (RNI): It was setup in 1956. The RNI

allots and recommends import of printing machinery for newspapers.

Every newspaper/periodical has to be registered with the RNI.

News Agencies:

India has four news agencies – Press Trust of India (PTI), United

News of India (UNI). Samachar Bharathi and Hindustan Samachar.

PTI was set up on August 27, 1947. It took over the Associated

Press of India (API) and Reuters. It started functioning from Feb 1, 1949.

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It has over 100-news bureau in the country including computerized

offices in the 4 metros. Satellite, data channels and ticker lines provide

the news services at speeds up to 1200 bits per second (about 1400 words

per minute). Bhasha is the Hindi language news service of the agency.

UNI was registered as a company in 1954 and started news

operation on 21st March 1961. In 1982 it launched its Hindi news services

“UNIVARTA”. It has over 100 bureaus in India and abroad. Other Tele

printer services of the news agency include UNIFIN and UNISTOCK. It

has more than 300 journalist and 400 stringers.

Press Information Bureau (PIB), the central agency of the

Government of India, through its network of 8 regional (Mumbai,

Chennai, Chandigarh, Calcutta, Lucknow, Gowhati, Bhopal and

Hyderabad) and 33 branch officers, disseminates information on its

policies, programs, decisions and activities. With a countrywide Tele

printer network and airbag facilities, PIB reaches newspaper

organizations all over the country PIB arranges photo coverage of

Government activities. PIB is linked with 28 of its regional offices over

computer. The Bureau also has a PIB window in the Internet system,

which makes information internationally accessible. PIB distributes press

material to over 8,000 newspaper establishments. In order to facilitate

access to information from the Government source at HQ PIB as

provided accreditation to 1087 correspondents and 234 cameramen.

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Besides, about 133 technicians, 71 editors/media critics have also been

granted these professional facilities.

Press Council of India owes its origin to the recommendations of

the First Press Commission. The press council of India Act, 1965 was

enacted and under it the First Press Council was setup in 1966. This body

continued to be in existence till Dec. 1975. The Present Council was

setup under the Act 37 of 1978. It is meant to safeguard the freedom of

the press, maintain and improve the standard of newspapers and news

agencies. The council consists of a chairman and 28 other members (of

whom 20 represent the press, 5 MPs, rest of the 3 are nominations from

Sahitya Academy or Bar Council of India or UGC). The present

Chairman is Justice K. Jayachandra Reddy National Press Day:

November 16.

Publication division, (set up in Jan. 1941 under from department

then called Foreign Branch of the Bureau of Public Information), a media

unit of the Min. of I & B (Since Dec. 44), provides up-to-date

information, a media unit of the Min. of I & B (Science Dec. 44),

provides up-to-date information on all subjects of national importance

through books. So far, it has published 7000 titles.

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World’s Largest Daily News Paper

Source: World Press Trends – 2009

Sl.No Newspaper Nation Circulation1 Yomiuri Shimbun Japan 145,57,0002 Asahi Shimbun Japan 127,54,0003 Mainichi shimbum Japan 58,43,0004 Nihin Keizai Shimbun Japan 46,40,0005 Chunichi Shimbun Japan 45,58,0006 Bild Anustri 45,28,0007 The Sun Britain 37,80,0008 Reference News China 36,00,0009 The Mirror /Daily Record Britain 30,09,00010 People’s Daily China 30,00,000

Lan

guag

es

Dai

lies

Tri

/Bi

wee

kli

es

Wee

kli

es

For

tnig

hts

Mon

thli

es

Qu

arte

rlie

s

Bim

onth

lie

s

ann

ual

s

Tot

al

English 371 30 881 671 2,734 1,210 771 162 6,830Hindi 2,305 125 9608 2878 3180 589 185 33 18903Assamese 15 3 75 38 59 12 10 1 213Bengali 99 14 594 494 681 458 169 17 2526Gujarathi 118 11 776 182 492 58 47 14 1698Kannada 314 6 354 231 589 44 19 4 1561Kashmiri 0 0 1 0 0 0 0 0 1Konkani 1 0 3 1 1 1 0 0 7Malayalam 213 6 174 156 732 57 27 8 1373Manipuri 14 0 6 5 10 6 3 0 33Marathi 346 20 1108 189 504 110 41 113 2431Oriya 71 2 142 83 267 88 23 1 680Punjabi 107 15 350 89 267 88 23 4 680Sanskrit 3 0 8 4 16 15 6 0 52Sindhi 11 0 38 11 35 8 2 0 105Tamil 352 43 393 227 786 32 22 8 1863TeluguUrdu

151519

320

2451317

187361

480506

1217

1217

23

11062803

27

Bilinguals 73 19 593 334 1148 142 142 34 2679Multilingual

17 4 103 63 208 67 34 12 508

Others 54 14 83 30 123 49 11 0 364Total 5,157 337 16,872 6,240 12,796 3,273 1,564 416 46,655

Number of newspapers in India-2000

Source: Audit Bureau of Circulation/Jul-Dec – 2009

The Leading Dailies of India

Newspaper Language CirculationTimes of India English 21,44,842Dainik Jagaran Hindi 13,78,386Dainik Bhaskar Hindi 13,76,779Malayala Manorama Malayalam 12,43,434Gujarath Samachar Gujarathi 10,09,972Hindustan Times English 9,69,558The Hindu English 9,04,654Mathrubhumi Malayam 8,90,984Ananda Bazaar Patrika Bengali 8,88,855Aj Hindi 8,78,516Punjab Kesari Hindi 8,69,220Enadu Telugu 8,41,890Sandesh Gujarathi 7,06,557Hindustan Hindi 6,59,141Amar Ujala Hindi 6,39,014Daily Thanthi Tamil 6,01,524Nava Bharath Hindi 5,91,831Daily Sakal Marathi 5,23,813

28

Navabharat Times Hindi 5,01,496Dinamalar Tamil 4,91,090

Source: Audit Bureau of Circulation/Jul-Dec – 2009

29

CHAPTER –3

Organization Profile – Origin

Dream of a visionary

Computerisation

Technological superiority

Special supplements

Zoned editions

HYDERABAD-Karnataka edition

Organization chart

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Organization Profile – Origin

DREAM OF A VISIONARY

Mr. K N Guruswamy had a dream. The year was 1948. The heady

days just after the nation's independence. Mr. Guruswamy had dedicated

his life to truth and impartiality and he would not rest till his vision took

concrete form. The result was The Printers (Mysore) Private Limited and

its publications - Deccan Herald, Prajavani, Sudha and Mayura.

An institution that has completed 50 glorious years of chronicling the

joys and sorrows of the people of Karnataka, India and the world.

Over the years, the group has not forgotten what provides value to

readers. Therefore, along with core competency, it satisfies the aesthetic

needs of its readers with innovative layout and design in all its

publications. Its well-designed publications achieve high communication

impact by helping the reader cut through all the information clutter. The

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Group's strong identity is, therefore, the starting point, and not

the residue, of any effort to win and keep readers.

While cementing its traditional strengths, the Group is also geared

to face new challenges and enhance emotional contact with its readers. As

the group believes that change is the only constant', it treats critical

thinking as a dynamic process and keeps pace with the rapid change in

the newspaper and magazine publishing industry.

CORPORATE PHILOSOPHY

The Printers (Mysore) Private Limited continues to give shape to

the founder's ideals, acting as an instrument of service to the people.

Here, everybody shares in the pursuit of excellence. And today's

widening geopolitical compulsions only make the job more challenging.

A band of hardcore professionals bonded together by team spirit, the

people at The Printers (Mysore) Private Limited are passionate about

growth and compassionate about people.

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COMPUTERISATION

From manual operations to computerized systems, the Group

focuses on Electronic News Transmission and processing. Hence its

facility at Bangalore is completely computerized, right from front end up

to billing. It was the first Indian publication to provide notebook

computers to all its State correspondents. Moreover, all district

correspondents have desktops and modems and are connected over I-Net.

Since November 1989, Hubli has been a facsimile office - the latest in

news publishing the world over.

The Printers (Mysore) Private Limited was the first Indian

publication group to introduce color in the main issue. Deccan Herald and

Prajavani evolved to color in 1987 with color supplements. Today both

newspapers have special sections on every single day of the week and

color on all days of the week. Both magazines also offer high quality

color forms for both editorial as well as advertisements.

As Karnataka prepares to be the business nucleus of the 21st

century, The Printers (Mysore) Private Limited is also preparing to keep

pace with a sophisticated expansion and integration programme designed

to make each of its publications reflect the true essence of the new

Karnataka. With this objective, the Group is now focusing on making its

publications superior, not just in terms of the reading material but also in

technology and quality.

33

TECHNOLOGICAL SUPERIORITY

When it started publication in 1948, Deccan Herald was produced

on printing equipment that was comparable to the best in this part of the

country at the time.

From stereo rotary machines to linotype composing machines to

fully computerized editing and page production systems and web offset

color printing, it has been striding along the steady path of modernization.

The automation extends today to counting, packaging and strapping of

the printed copies rolling out of the rotary machines. Side by side

advances in newspaper concepts, content, design and layout have helped

Deccan Herald keep pace with the rapidly expanding interests of its

readers.

WELFARE

The blueprint for rapid growth is appreciation, excellent

infrastructure and a healthy and safe work environment that ensures job

satisfaction. The Group cares for its people. So it has several

comprehensive programmes designed to change attitude and behaviour

and hone strategic decision making and problem solving skills.

Encouragement received from the Group has helped the DHPV

Lalitha Kala Sangha's troupes to win many major awards and shields in

cultural contests at the State level. The Group's sports squads too have

fared well in sports meets and tournaments organized for the media. A

34

unique feature is the counselling service offered to employees facing

crises of diverse kinds.

Redefining excellence

Fifty spectacular years of growth, multi-faceted and on target. Fifty

years of active interaction with Karnataka. Its people, their aspirations,

and the history they have made. Today, the Group is poised to stand tall

among the newspaper giants of the country.

COMMITMENT TO QUALITY - ISO 9002

As the first step towards total quality, the Group changed its

quality control processes from 'reactive' to 'proactive'. And installed a

quality system ISO 9001:2000 - model for quality assurance in

production, installation and servicing. With this, the Group has become

the first publishing house in the country to receive this prestigious

certification for all its facilities. The functions covered in the quality

system include advertisement, editorial, materials, production and

training.

Total Quality Management (TQM):

The Group believes in Total Quality Management (TQM) which is

an effective system of integrating quality improvement efforts so as to

provide a product that ensures customer satisfaction. Every section of the

organization is therefore geared to face challenges. A common vision, a

35

common mission and common goals bind people together here. Not

content with streamlining its day-to-day functioning, the Group is

constantly integrating quality into its corporate strategic planning process.

Every day Deccan Herald touches the lives of the people of

Karnataka. Today the daily shapes the opinions and directs their actions.

Deccan Herald was born 54 years ago when the first edition hit the streets

on June 16, 1948. The newspaper was a reflection of the optimism, and a

voice of the aspirations of a newly independent nation.

Proud of its regional moorings and responsive to global changes,

Deccan Herald is Karnataka's guide to the times we live in. Karnataka

and Bangalore hold a special place in the newspaper's scheme of things,

but its coverage of national and world happenings is equally

comprehensive and analytical. Deccan Herald is also the voice of the poor

and the underprivileged. On its agenda is a relentless campaign against

corruption and advocacy of pro-environment economic development.

The very analytical opinion/policy page presents a variety of views

on national, state and international issues. Regular columnists and experts

in various fields place the latest events in perspective. The well-written

36

editorials are known for their unbiased and informed commentary on

events and developments. The newspaper's human-interest reports and

profiles of interesting personalities give the reader not only news and

views, but also the emotions and the drama behind the happenings.

Special sections like Miscellany, On the Beat and Around the City

encapsulate offbeat happenings in a short and snappy manner.

SPECIAL SUPPLEMENTS

To each his own - that is the rationale behind Deccan Herald's

multi-faceted special supplements. Each Sunday morning the reader finds

three special color sections waiting on his doorstep.

SUNDAY HERALD is a supplement published on Sundays with strong

thought-provoking and mainstream concerns, as well as regular features

on consumer issues, green subjects, animal welfare, gardening, bridge,

crossword and offbeat travelogues. The Entertainment section of the

Sunday magazine tells the reader about all that's hot and happening in

showbiz.

ARTICULATIONS is devoted to literature and art, with in-depth

interviews, quality fiction and book reviews. Articulations also include

debates on education.

37

ECONOMY AND BUSINESS, published on Monday’s is the weekly

round-up of the country's industry, trade and commerce. Using interview

based articles and features on international developments from foreign

publications; it also brings in a global perspective on money matters. The

COMMENT column analyses issues like policy decisions, mergers,

takeovers and other corporate events.

SPECTRUM published on Tuesday’s, carries a wide range of articles on

the people of Karnataka. Profiles of personalities and development stories

from the districts are also included.

SCIENCE AND TECHNOLOGY published on Wednesday’s, carries

articles on science, industry, agriculture, development, health,

information technology, ecology and research & development. Articles

are written by experts for the specialist as well as the lay person.

AVENUES published on Wednesday’s, is a weekly supplement that

focuses on careers, personnel and corporate management issues. In-depth

features on aspects of human resource development and organizational

behaviour by management veterans are the section's highlights. Also

included here are appointment advertisements.

SPORTSCENE published on Thursday’s, reviews and previews the

sporting action of the week past and the week ahead. It covers sports

38

personalities, keeps track of developments in sports and profiles regional

talent. The supplement unravels controversies and at regular intervals

brings to light malpractices and corruption in the sporting arena.

Sportscene also has the OPINION column which comments on sports

related issues. The RESPONSE section gives readers an opportunity to

express their opinions on sports matters.

METROLIFE Your bond with Bangalore was started on November 28,

2002. This eight page tabloid size supplement captures the happenings in

and around Bangalore and contains lively articles on civic issues in the

city, eating out, weekend getaways around Bangalore, shopping, fashion,

real estate and crime file.

LIVING published on Friday’s, concentrates on the home and family

with a look at contemporary life and forays into the realms of nostalgia. It

features changes in lifestyle, dress codes, home decor, gardening, child

rearing, relationships, attitudes, table manners and home remedies.

OPEN SESAME published on Friday’s is a fun-filled eight page tabloid

for kids packed with some of the best children's writing from India, do-it-

yourself columns, nature notes, riddles, serial stories that are specially

commissioned, everyday science, reflections of school teachers and the

occasional comic strip. And of course the reader-friendly page of letters

39

from the young readers responding to the messages and queries of

Sesame Seed, the section's mascot.

THE WORLD WIDE WEB: On April 15, 1996, Deccan Herald

launched its Internet edition. Today Deccan Herald reaches out to the

world and it’s innovative and easy to navigate web site is a big hit with

netizens.

ZONED EDITIONS

Deccan Herald's several zoned editions serve to cover local news in

greater detail and to highlight the developments in these areas, thus being

in touch with readers in every region of Karnataka.

HUBLI PRINTING

Karnataka, the land of culture, also happens to be the land of

distances. With the increase in technological sophistication, The Printers

(Mysore) Private Limited has found a solution to this problem. The

facsimile edition of Deccan Herald and Prajavani was launched on

November 1, 1989. Edited in Bangalore, the news is sent through high

speed telecommunication lines to Hubli-Dharwad where the paper is

printed and distributed.

40

By using the cutting-edge of technology, like total digital

workflow, to its advantage, The Printers (Mysore) Private Limited has

made sure that its publications reach readers in this region on time. The

Group challenged basic assumptions like the problem of distance and

came up with specific strategies to tap resources using technology as a

tool. Three 64 KB lines enable quick transmission of data. Offset printers

like News line 45 and Coroset which run on state-of-the-art technology

can print up to 40,000 copies per hour. As a result, circulation has

increased and the Group is constantly expanding its market in this region.

Readers in the districts of Dharwad, Karwar, Shimoga, Davangere,

Bijapur, Bellary and Belgaum welcome the day with Deccan Herald and

Prajavani.

HYDERABAD-KARNATAKA EDITION

In addition to Bangalore and Hubli printing, Deccan Herald and

Prajavani started printing a separate Hyderabad-Karnataka edition in

Hyderabad on June 15, 1999 to facilitate the readers of the northern

Karnataka districts of Gulbarga, Bidar and Raichur getting their papers

well in time. The printing was shifted to Gulbarga on March 11, 2001

41

MANGALORE EDITION

To serve the interests of the readers in coastal Karnataka and to

ensure that they get their favorite newspaper at the crack of dawn, the

Group set up a printing plant at Mangalore and started printing a separate

edition on August 25, 2000. The number of editions, districts served and

copies printed from these centres are as follows

Belur Plant

Four editions; Serves districts of Bellary, Koppal, Raichur, Bijapur

(part), Bagalkot, Davangere, Shimoga (part), Uttara Kannada, Belgaum,

Haveri, Gadag and Dharwad

Mangalore Plant

Two editions serve the districts of Chikmagalur, Shimoga (part),

Kodagu, Udupi and Dakshina Kannada besides Kasargod

Gulbarga Plant

Two editions serve the districts of Raichur, Bidar, Bijapur (part)

and Gulbarga

42

Subscription rates of Deccan Herald

Deccan HeraldWeekday Price (in Rupees per copy)

Monday 3.00

Tuesday 3.00Wednesday 3.00

Thursday 3.00

Friday 3.00

Saturday 3.00

Sunday 4.50

Subscription rates of Prajavani

PrajavaniWeekday Price (in Rupees Per copy)Monday 2.50Tuesday 2.50

Wednesday 2.50Thursday 2.50

Friday 3.00Saturday 2.50Sunday 3.00

43

Their other publications are Sudha and Mayura. Sudha is a weekly edition

and Mayura is a monthly edition. Bo

th these editions have strong presence in UK, USA, and Australia.

Their prices are as follows:

Organization Chart

44

2 Directors

CMJMD

VP

Advertising Circulation

2 DGM (Bangalore, Mysore, Mangalore, Bangalore rural)

1 AGM (Hubli, Davengere, Gulbarga)

DeccanHerald

AGM

Personnel

Prod Materials Fin Edi

DGM

SystemsElectronics

AGM AGM

DH PV

Sampling plan of the study

Disstratified proportionate random sampling method has been

adopted for this study. The total sample size of 250 respondents has been

selected randomly from Hubli and Dharwad cities as per the convenience

of the researcher. All these respondents have been personally met by the

researcher for collecting primary data.

Population: - Kannada newspaper readers from Hubli-Dharwad

region.

Sample frame: -

Sample size: - 250

Sample unit: -250

Weaknesses

1. The management lacks the skills of attracting consumers and

bringing awareness of the products of the company by providing

better communication channels.

Opportunities

1. Company has got strong infrastructure, financial backup.

2. Whenever needed company has to open up to prove its presence.

3. It aims to capture 50% market share across the state

Threats

1. It faces strong and still competition in North Karnataka from two

major competitor publications.

45

Chapter – 4

Analysis & Interpretation of the Study

46

Analysis and Interpretation of the Study

Today, customer is the king of each and every area and customer is

the only judge. In case of newspapers, readers are their customers.

Therefore, the newspaper must take readers into consideration. It is only

through reader’s satisfaction, newspaper can improve.

Survey has been conducted in respect of readers of the Prajavani

newspaper in Shimoga city only. The main intention of field survey is to

know reader’s attitude towards this newspaper and what do they expect

out of their newspapers

While conducting survey, good response was received from the

readers of newspaper. The survey was made purely on random basis. All

their suggestions and attitudes towards newspapers have been interpreted.

I consider this survey as useful both to the readers and

newspapers. The area of survey analysis has been strictly restricted to

Shimoga city only. Thus, the survey gives information in general

regarding the attitude of readers towards this newspaper.

47

The numbers of customers interviewed are only 100 in number.

All most all the readers are satisfied with their newspaper.

Following are the analysis of survey findings

Table showing the readers on the basis of their occupation

The following results were obtained after conducting the survey

which will be explained with the help of graphs and charts.

Following are the analysis of survey findings

1. Table showing the readers on the basis of their

occupation

Table No. 1

Source: Survey-Results

ANALYSIS

Occupation Number of

Respondents

Government

Servant

15

Businessman 27

Bank employees 13

Professionals 17

Others 28

Total 100

48

The above table and also the group shows the

maximum number of percentage of reader for the news

paper Prajavani in Shimoga city which comprising of

business people profession and others.

Graph shows the readers on the basis of their

occupation

49

2. TABLE SHOWING THE AGE OF NUMBER OF READERS:

Table No 2


ANALYSIS

In the above table, the people in the age group of

25-40 & also in the age group of 40-45 admire this

newspaper & reader satisfactorily than the other age

group

AGE (years) Number of Respondents

‘5 - 25 19

‘25 - 40 32

‘40 - 55 46

55 & ABOVE 3

Total 100

50

3. Table showing the Educational Qualification of

readers-

Table No. 3

Educational

qualification

Number of

Respondents

Below SSLC 0

SSLC 6

GRADUATE 71

Others 23

TOTAL 100


ANALYSIS

This table shows that 71 out of 100 persons of

GRADUATE read this daily , it means that more qualified

persons prefer to read PRAJAVANI .

51

4. Table Showing The Monthly Income Of Readers

Table No. 4

Monthly Income (Rs) Number of

Respondents

UP TO 4000 13

5000-10000 32

10000-15000 28

15000 & above 27

TOTAL 100


ANALYSIS

This table shows that higher income group readers in

Income range of Rs. 5,000-10,000, Rs.10, 000-15, 000 and

also Rs.1, 50,00 & above monthly income group read this

paper without fail, as per the survey conducted.

52

GRAPH SHOWS THE MONTHLY INCOME OF READERS

53

5. Table showing readers opinion about print

quality and language.

Table No. 5

Opinion

About

Print Quality Language

Very

Goo

d

Goo

d

Avg

.

Not

satisfactor

y

Very

Goo

d

Goo

d

Avg

.

Not

satisfactor

y

Number of

Respondent

s

17 70 13 Nil 25 67 8 Nil


ANALYSIS

Seventy people out of 100 in Shimoga city rate the

print quality of Prajavani Shimoga is good and 70 people

rate it is very good like wise 67 hardcore readers say that

the language used in the paper is good and 27 people

further say the language is very good.

54

6. Table showing the opinion of Readers about the

coverage

Table No. 6

OPINION

COVERAGE

VERY

GOOD

GOOD AVERAGE NOT

SATISFACTORY

TOTAL

Local 35 39 25 01 100

Regional 11 80 08 1 100

State 9 81 10 0 100

National 11 57 17 2 100

International 11 47 40 2 100

Sports 20 51 27 2 100

Business 15 65 20 0 100

Edit page 15 71 14 0 100

Tenders/

advts.

20 50 28 2 100


ANALYSIS

A deep analysis about the coverage in different

sections reveals that the local coverage in Prajavani is

very good and people also like the regional news, city

news , business news and editorial page of the paper. The

analysis clearly indicates for any of these columns there is

55

no negative reaction. So it says most of the readers are

going hand in hand with Prajavani.

Graph shows the opinion of Readers about the

coverage

56

7. Table showing the opinion of readers about the

supplements:

Table No. 7

Opinion

Supplements

Very

good

Good Averag

e

Not

satisfactory

Total

Science

express

62 29 9 0 100

Youth

express

49 35 16 0 100

Sunday

magazine

47 40 9 4 100


ANALYSIS

The rating has been very good for all the 3

supplements issued along with the main paper of

Prajavani i.e., science express, youth express and Sunday

magazine, is their favorite leisure pleasure reading. Most

of the other readers also rated it has good.

57

8. Table showing the size of supplements that the

reader prefer

Table No. 8

Size Number of

Respondents

Broad Sheet 53

Tabloid 27

Magazines Size 20

TOTAL 100


ANALYSIS

Reader reaction for the size of the supplement is mixed. Hence, it is considered as that they are satisfied with present supplement’s size.

58

Table 9-

Sl. No NewspaperNo. of

respondentsPercent

1 Samyukta Karnatak

12550%

2 Vijay karnatak 94 37.6%3 Prajavani 45 18%4 Udayvani 0 05 Kannada Prabha 2 0.8%6 Deccan Herald 59 23.6%7 The Times of

India27

10.8%

8 The Hindu 2 0.8%9 Indian Express 9 3.6%10 Vijay Times 23 9.2%

0

10

20

30

40

50

60

sk vk pv uv kp dh toi th ie vt

percentage of subscription of newspapers

Interpretation:-

The above table and graph shows the subscription of different newspapers. About 50% of the respondents subscribe for Samyukta Karnatak, 37.6% subscribe for Vijay Karnatak, 18% subscribe for Prajavani, 0.8% subscribe for Kannada Prabha, 23.6% subscribe for Deccan Herald, 10.8% subscribe for The Times of India, 0.8% subscribe for The Hindu, 3.6% subscribe for Indian Express & 9.2% subscribe for Vijay Times.

59

Table 10

Respondents satisfaction with price structure

220 88.0 88.0 88.0

30 12.0 12.0 100.0

250 100.0 100.0

yes

no

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Respondents satisfaction with price structure

noyes

Pe

rce

nt

100

80

60

40

20

0

Interpretation:-

The above table and graph shows the respondents satisfaction level with the price structure of Kannada daily newspapers. 88% of the respondents are satisfied with the price of the Kannada daily newspapers while the remaining 12% are not.

60

Table 11

Respondents satisfaction with price structure of Prajavani

Count

40 40

5 5

45 45

yes

no

Respondents satisfactionwith price structure

Total

1

Prajavani

Total

noyes

50

40

30

20

10

0

Interpretation:-

The above table and graph shows the cross tabulation between the

subscribers of Prajavani and their satisfaction level about the price

structure of Prajavani. 88.8% respondents are satisfied with the price

structure of Prajavani and the remaining 11.1% of the respondents are

not.

NOTE: - The above percentages are taken out of 45 respondents.

61

Chapter 5

Findings, Suggestion and Conclusion

62

Findings, Suggestion and Conclusion

After having looked into tables and graphs which represent the

responses of the respondents, researcher has come out with the following

summary of findings.

1) It is clear from the analysis of data that 33.6% of the respondents

belonged to the age group between 16 to 25 years, 27.2% of the

respondents belonged to the age group between 26 to 35 years and

38.4% of the respondents belonged to the age group between 36 to 45

and 46 & above each.

2) 3.6% of the respondents fall under the qualification category of below

SSLC category, 18% of respondents were qualified between SSLC &

PUC, 54.4% were graduates, 13.6% were PG’s, 10.4% were qualified

with other courses.

3) 14.4% of the respondents were government employees, 3.6% were

business men, 7.6% were academicians, 30.4% were students, 2.4%

were housewives, 23.6% were professionals, 15.6% were private

sector employees, and 2.4% belonged to other occupations.

4) Around 22% of the respondents receive salary less than Rs 3000, 60%

of the respondents receive salary between 3000 to 10000, 7.6% of the

respondents receive salary between 10001 to 15000 and 9.6% of the

respondents receive salary above 15000.

63

5) Around 12.8% of the respondents ranked the expected time of delivery

of newspaper between 5am to 6am, 32% of the respondents ranked the

timing between 6am to 6.30am, 28.8% of the respondents ranked the

timing between 6.30am to 7am, and 26.4% of the respondents ranked

the timing between 7am to 7.30am.

6) It was found from the survey that; 50% subscribed for Samyukta

Karnatak, 37.6% subscribed for Vijay Karnatak, 18% subscribed for

Prajavani, 0.8% subscribed for Kannada Prabha, 23.6% subscribed for

Deccan Herald, 10.8% subscribed for The Times of India, 0.8%

subscribed for The Hindu, 3.6% subscribed for Indian Express and

9.2% subscribed for Vijay Times.

7) Around 40% readers of Prajavani subscribed Deccan Herald, 2.2%

reader subscribes for The Times of India, 4.4% readers subscribe for

The Hindu and 24.4% subscribed for Vijay Times. (The above

percentages are taken from the total of 45)

8) Around 6.6% readers of Prajavani newspaper subscription period is

less than 6 months, 13.3% respondents subscription period is between

6 months to 1 year, 26.6% respondents subscription period is between

1 year to 5 years and around 53.3% respondent’s subscription period

is above 5 years.

9) The following result was obtained from the survey regarding the

ranking given by the respondents for Kannada daily newspapers:-

64

10) The following ranking is for Samyukta Karnatak; 50% ranked first,

33.2% ranked second, 14.4% ranked third, 1.2% ranked fourth and

1.2 % ranked fifth.

11) The following ranking is for Prajavani; 15.6% ranked first, 34.8%

ranked second, 39.2% ranked third, 8.8% ranked fourth and 1.6%

ranked fifth.

12) The following ranking is for Vijay Karnatak; 33.2% ranked first,

28.4% ranked second, 31.2% ranked third, 3.6% ranked fourth and

3.6% ranked fifth.

13) The following results were obtained regarding the ranking given by

respondents to different criteria while selecting a newspaper. Ranking

was given on a scale of 5 pointer. 1 being highest preference and 5

being lowest preference.

24.4% of respondents said that the number of pages is an important

criterion for selecting a newspaper, 9.2% ranked this criterion

moderately and 66.4% said that number of pages is not an important

criterion for them for selecting a newspaper.

40% of respondents said price is an important criterion, 25.2% were

moderate and 34.8% said price is not an important criterion for them.

59.6% of respondents said printing quality is an important criterion,

23.6% were moderate on this criterion and 16.8% said this is not an

important criterion for them.

65

Observations

This project report is prepared to know the readers

attitude towards Prajavani newspaper in Shimoga city.

After analyzing the information through survey the

following points are observed.

100 respondents are contacted for information, who

belongs to different classes of people like businessmen,

agriculturist, government servants, students and others. It

has been observed that majority of records are

businessmen and students.

It is observed that large number of newspaper readers

read Prajavani

From the analysis of survey, it is clear that more

readers read Prajavani and it has highest market share.

It is observed that coverage is considered while

subscribing to a newspaper. Price and other factors are

neglected to maximum extent.

The result of survey shows that the readers are of

opinion that language and printing quality is good and

satisfactory.

Some of the readers have given up reading some

newspaper. The major reason for that is difficult in

availability.

66

Some reader’s complain that the coverage of major

news in the local area must be increased.

Readers are satisfied about the price of the newspaper.

Suggestions

The coverage of news by the firm must be improved.

The firm has to collect more local news.

It should be seen that the advertisement made more

attractive and less in number.

The price of the newspaper must remain same.

Maximum effort should be made to maintain the same

price.

67

Conclusion

68



keeping well informed on current events.

A changing society reflects itself in changing newspaper tastes.

Many people no longer have the time to read long, detailed articles and

editorials. They have come to rely on short new capsules, illustrations,

charts and other graphics to provide news at glance.

Based on these brief sketches, I have given the following

conclusion for this study.

“The Printers (Mysore) Pvt. Ltd” Group is an independent group,

publishing newspapers & periodicals from many Centers, which also

includes Hubli-Dharwad district. “The Printers (Mysore) Pvt. Ltd” group

is successful in capturing the reader’s attention; the same can be seen in

the present study.

The executives, employees in different areas of this newspaper are

highly experienced & are goal oriented in journalism field, which has

been made evident through the success of the English daily “Deccan

Herald”.

69

A project work that has been under taken in “The Printers (Mysore)

Pvt. Ltd”, for 60 days helped a lot in knowing the department wise

functioning of “The Printers (Mysore) Pvt. Ltd”. With all its strengths, it

is aiming towards meeting the reader’s expectations, & moving towards

becoming the market leader of the newspaper industry in the years to

come. It is very well positioned to take advantage of the emerging

opportunities.

During my survey on “An Empirical Study On Customer

Perception Towards Prajavani And Its Impact On The Sales Of

Prajavani” majority of the respondents are of the opinion that the paper

claims almost all the Qualities of ideal Kannada daily newspaper of the

same times it has to improve in its quality of language &

circulation/reach.

During my exposure & learning, I found all the employees &

executives to be very friendly & co-operative & they gave me the

maximum support & guidance to pursue the objectives of my study.

70

Annexure

Questionnaire

Bibliography

71

Questionnaire

Dear Sir/Madam,

I am RAMPRASAD S N studying in final year BBM, ****

College, Shivamoga I have undertaken a research study on “An

Empirical Study on Customer Perception towards Prajavani and Its

Impact on the Sales of Prajavani”. The information provided by you will

be strictly kept confidential and used for academic purpose only.

1. Name: _____________________

2. Address: ____________________

_____________________

____________________

3. Age: (year) 5-25 [ ] 25-40 [ ]

40-55 [ ] 55& above [ ]

4. Educational Qualifications:

Below SSLC [ ] SSLC [ ]

Graduate [ ] Others [ ]

5. Occupation:

Govt. servant [ ] Business Man [ ]

Bank employee [ ] Professional [ ]

Others [ ]

6. Family Size:

Single [ ] 2 Members [ ]

3-4 Members [ ] 5-6 members [ ]

Above 6 [ ]

7. Monthly Income: (In Rs)

72

Up to 4000 [ ] 5000-10000

[ ]

Rs. 10000-15000 [ ] Rs.15000& above [ ]

8. Subscriber for your Favourite daily since:

2 months [ ] One year [ ]

2 years [ ] 5 years [ ]

10 years & above [ ]

9. Number of readers in the Family:

Single [ ] 2 Members [ ]

3-4 Member [ ] 4-6 Members [ ]

Above 6 [ ]

10. Time of delivery at your door step:

Before 6.a.m [ ] Before 7 a.m. [ ]

After 8.a.m [ ]

11. Time you expect to be delivered: Am [ ] Pm [ ]

12. Time spent on Reading this paper:

15 Min [ ] 30 Min [ ] 1Hr. [ ] 2 Hrs. [ ]

More than 2 hours [ ]

13. If you select your Newspaper based on the following

criteria, please indicate your priority:

No. of pages [ ] Quality of printing [ ]

Quality of paper used [ ] Price [ ]

No. of color pages [ ] Language [ ]

Coverage [ ]

73

14. Opinion about: The New Indian Express

Very good Good Average

Bad

Print quality: [ ] [ ] [ ] [ ]

Language: [ ] [ ] [ ] [ ]

Coverage [ ] [ ] [ ] [ ]

Regional [ ] [ ] [ ] [ ]

State [ ] [ ] [ ] [ ]

National [ ] [ ] [ ] [ ]

International [ ] [ ] [ ] [ ]

Sports [ ] [ ] [ ] [ ]

Business [ ] [ ] [ ] [ ]

Edit page [ ] [ ] [ ] [ ]

Tender/Advertisement [ ] [ ] [ ]

[ ]

15. Please comment about the regular Supplements:

Very Good Good Average Bad

a) Science Express: [ ] [ ] [ ] [ ]

b) Youth Express: [ ] [ ] [ ] [ ]

c) Sunday Magazines [ ] [ ] [ ] [ ]

15. Are you happy with the cover price of Rs. 3.50/-

Yes [ ] No [ ]

16. Your suggestion on cover price increase:

Increase [ ] Don’t Increase [ ]

17. Other dailies you subscribe for:

Prajavani [ ] Vijaya Karnataka [ ]

Udayavani [ ] Deccan Herald [ ]

The Hindu [ ] Times of India [ ]

18. Are you aware Indian express group’s Kannada paper is

Kannada Prabha?

74

Yes [ ] No [ ]

19. How frequently you read Kannada Prabha:

Daily [ ] Only on Friday [ ]

Only on Sunday [ ] Occasionally [ ]

20. Pleas let us know, whether you wish to have exclusive

supplements on the following.

Very much necessary Necessary Not necessary

Local News: [ ] [ ] [ ]

Original News: [ ] [ ] [ ]

Business News: [ ] [ ] [ ]

Sports news: [ ] [ ] [ ]

Entertainment: [ ] [ ] [ ]

Women: [ ] [ ] [ ]

Career/Job market: [ ] [ ] [ ]

Children (Below 15 yrs)[ ] [ ] [ ]

Youth (15-19 yrs): [ ] [ ] [ ]

Consumer: [ ] [ ] [ ]

Modeling/Fashion [ ] [ ] [ ]

Life styles: [ ] [ ] [ ]

Shopping guide: [ ] [ ] [ ]

24. Please indicate the size in which you would prefer the

supplements:

Broad sheet [ ] Tabloid [ ] Magazines size

[ ]

25. Your all opinion about the paper. Please furnish in brief:

26. Over all opinion about the paper. Please furnish in brief:

27. Among Kannada daily newspapers, which one would you

like to subscribe for? Please rank on a scale of 1 – 5. (1-

highest preference, 5- lowest preference)

75

NEWSPAPER RANKSamyukta KarnatakaPrajavani Vijay KarnatakaUdayavaniKannada Prabha

28. Do you subscribe for any other language newspaper?

Yes ____ No ____

If yes, please specify the name ________________________________

29. For the following criteria, please indicate your ranking on a

scale of 1 – 5, for selecting a newspaper. (1- highest

preference, 5- lowest preference)

Particulars Rank

Number of pages

Price

Quality of Printing

Quality of news item

Quality of paper used

Quality of articles

Language

Coverage and reach

Local news

Advertisements

Different kinds of supplements

Delivery time

Number of color pages

76

30. Are you satisfied with the price structure of Kannada daily

newspapers? Yes ____ No ____

31. Are you satisfied with the information published in Kannada

daily supplements?

Yes ____ No ____

Supplements Very Much

Necessary

Necessary Not

Necessary

Entertainment

Women

Job Market

Children ( Below 15

Yrs)

Youth (15-22 yrs)

Fashion & Life style

Shopping

Matrimonial

Real Estate / Auto

Sales

Education News

Horoscope

Health Care

Science &

Technology

Societal Concern

articles

77

31. Please give your opinions to improve the quality of

Kannada daily newspapers:

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

THANKYOU FOR YOUR COOPERATION

Date:

Place: Signature

78

BIBLIOGRAPHY

AMERICAN ENCYCLOPAEDIA

BRITANICA ENCYCLOPAEDIA

JOURNALS

MAGAZINE- INDIA TODAY

MASS MEDIA AND LAW IN INDIA – B.MANNA

THE NEWSPAPERS, ITS PLACE IN DEMOCRACY

By: DUANE BRADELY

THE PRESS- M. CHALAPATHI

WORLD BOOK OF ENCYCLOPAEDIA

79

prajavani

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