While www.saukprairie.com gets lots of hits on its employment opportunities page, often the job postings expire, or are only seen by active job seekers. A new technique being used is employment branding. The idea is simple: create pieces of content (articles, videos, etc.) that convey the uniqueness of your company via storytelling and you’ll attract top talent who like what your company is about. As employers, we know that the best employees are the ones who feel connected to the business. Doesn’t it just make sense to share publicly all the things that make your current employees happy about working for you? Make sure to be authentic in how you tell your story, and let the power of storytelling work for you.

Companies investing in Employment Branding are building digital assets. They’re creating stories and turning them into pieces of online content they can share on all their social channels repeatedly. Once a piece of content is created, they can use it over and over again to help them spread the word about how great it is to work at their company and it doesn’t cost any more money. Not to mention, the more the content gets seen, the higher it climbs in search rankings, eventually attracting its own viewers without having to promote it.

Not only can you attract better candidates when you use employment branding, you also get the general population to see you’re good to your employees, making it easier for them to feel good about buying your products and services. In short, employment branding saves you money on recruiting while simultaneously making money for your business.

For additional ideas on how to make connections and grow your business, I encourage you to look inside this edition of Chamber News. Think about your employees and how best to

engage them with community events. Perhaps it’s our Young Professional Group, working on a Chamber committee, or attending one of our three monthly events such as Get Moving Sauk Prairie, Lunch-N-Learn or Business After Five. Whatever your age, interest, line of work or business need, the Chamber has the resources to help. Events abound in October – thank you to the many people who make this a great community to live, work & play!

-Tywana German, Executive Director

Prairie du Sac | Sauk City | Merrimac | Roxbury Leland | Witwen | Denzer | Black Hawk C h a m b e r N e w s

O c t o b e r 2 0 1 4“ T h e C h a m b e r p r o m o t e s a n d

f o s t e r s a h e a l t h y e c o n o m y a n d q u a l i t y l i f e s t y l e f o r

m e m b e r s a n d t h e C o m m u n i t y ”

Upcoming Events

10/4-10/13Fermentation Fest

10/7Get Moving Sauk Prairie

10/8Wollersheim Winery’s Ice

Wine Release

10/14Minute to Win it

10/15Lunch-N-Learn:

Where’s the Pickle?A Training on

Customer Service

10/21Business After 5 -

Sauk Prairie Healthcare Medical Clinics

10/24Halloween Happenings

Community Center - 4-7pm

10/31Happy Halloween!!!

Visitwww.saukprairie.com

for more events

Employment Branding…the new trend in recruitment.

Wanted: Holiday Light Parade entries!

Enter your business or non-profit group in to the Light Parade and receive:

• Free publicity

• Possible prize money

• Enjoyment of being involved in a fun event for the community

The parade is free to enter and is a way to advertise your business or group and events to 3,000+ people. In addition, the Chamber advertises the parade on Madison radio stations and in area papers to draw visitors to our area. The parade is broadcast by TV43 in Baraboo and videos of the parade are posted on YouTube, websites, and social media. Where else can you get that kind of exposure for FREE?!? There is prize money available to parade entries! Most importantly, of course, this is a community event and a way to showcase all the great business, events, and spirit this area has to offer.

Haven’t entered because you don’t have a trailer for a float? What about decorating a boat/snowmobiles on a trailer? You can walk in the parade too- just get some glow sticks or battery-operated lights for your group. Sing songs, carry an iPad with some wireless speakers and play your favorite Holiday playlist… there are so many easy things you can do!

Fall is here and the tree colors are ready to peak! October is chock full of things to do- too many to do justice to in this article! Please go to the Community Calendar on saukprairie.com or the Events page on saukprairieriverway.com for more details. Here’s a fast list of ways to stay busy in October:

• October 4, Merchandise Trap Shoot benefitting Bar Buddies at the Merrimac Conservation Club

• October 4-13, Fermentation Fest in Reedsburg presented by the Wormfarm Institute

• October 8, Wollersheim’s Ice Wine Release

• October 10-12, Mid-Continent Railway’s Autumn Color train rides

• October 11, Walden West Fest at the Ruth Culver Library presented by the August Derleth Society

• October 11, Durward’s Glen Fall Festival

• October 18, Sauk Prairie Harley-Davidson Annual Fall Festival & Taste of Sauk Prairie

• October 18-19, Mid-Continent Railway’s Pumpkin Special train

• October 19, Oktoberfest at the Dorf Haus: Bavarian buffet and the Dorf Kapelle Show Band

• October 24, Halloween Happenings party at Community Center

• October 31, Trick-or-Treating in Sauk City and Prairie du Sac

Thank you to our Volunteers and Treinen Farm Corn Maze and Pumpkin Patch!

Diane Endres & Brianna Yanke - Bank of Prairie du Sac Shawna Alt & Tammy Young - First Weber Group

Zach Dahl - Dahl Financial GroupPaul Fiscus - Maplewood Sauk Prairie

Andrea Wyttenbach Gavol - Mueller Sports MedicineAmy Ryan, Ken Carlson, Brenda Humbracht, & Dianna Henry - Sauk Prairie Healthcare

Marietta Reuter - Tools of MarketingFritz Wyttenbach - Wyttenbach Meats

Next Meeting: October 225:30pm - 7:30pm

Mason’s Grill & Pub

Young Professionals is a networking group geared towards professionals and entrepreneurs under forty. The focus alternates each month between pure social hours and professional Q&A

panels. Meetings take place at 5:30pm at Mason’s Grill & Pub in Prairie du Sac. Join us for beer, appetizers, and fun.

2014 Dates November 26

Next Meeting: October 77:30am - 8:45am

Blue Spoon Cafe - River Room

Don’t miss this great networking and educational meeting, the first Tuesday of each month. Featured speakers, Chamber updates, coffee and light pastries, and one great tuba player make this

a light morning meeting that is sure to make you smile.

2014 DatesNovember 4 December 2

Culver’s of Sauk City 716 Phillips Blvd.

Sauk City, WI 53583 608-643-6620

Donate While You Dine at

of Sauk City

For Sauk Prairie Optimists

Tuesday, October 7, 2014 4:00 pm – 9:00 pm

Culver’s of Sauk City will donate a portion of sales to Sauk

Prairie Optimists.

Proceeds will go towards Sauk Prairie High School Student Scholarships

Welcome New Members!

Carr Valley Cheese

(608) 643-3441

828 Phillips Blvd.Sauk City, WI 53583

www.carrvalleycheese.com

Carr Valley Cheese is one of America’s finest specialty cheese plants. From traditional classics like

expertly aged Cheddar Cheese to award-winning American Originals like Cocoa Cardona and Gran

Canaria, our skilled cheesemakers turn milk delivered fresh from local dairy farms into more than 100

delicious cheese varieties.

Wisconsin River Holistic Professionals

(608) 393-9336

500 Water Street, Suite 520Sauk City, WI 53583

www.tnlcoaching.com (new member coming!)

Wisconsin River Holistic Professionals is a collaborative group of service providers with

the mutual purpose of helping others through a wide range of services that address

mind, body & spirit.

Next Meeting: May 67:30am - 8:45am

Blue Spoon Cafe - River Room

Don’t miss this great networking and educational meeting, the first Tuesday of each month. Featured speakers, Chamber updates, coffee and light pastries, and one great tuba player make this

a light morning meeting that is sure to make you smile.

2014 DatesJune 3 July1 August 5

Retirement Education Consultants

(608) 643-8882

625 Water Street Prairie du Sac, WI 53578

www.retireeducationconsultants.com

Dedicated to helping the employees of companies improve retirement readiness through targeted

retirement education, one on one retirement income planning, and personalized retirement

investment advice.

World Finance

(608) 370-8091

774 Phillips Blvd.Sauk City, WI 53583

www.worldacceptance.com

We are proud of our more than 50 years of providing top-notch customer service and the opportunity to

serve the loan needs of our millions of past and current customers.

Welcome New Members!

Next Meeting: May 67:30am - 8:45am

Blue Spoon Cafe - River Room

Don’t miss this great networking and educational meeting, the first Tuesday of each month. Featured speakers, Chamber updates, coffee and light pastries, and one great tuba player make this

a light morning meeting that is sure to make you smile.

2014 DatesJune 3 July1 August 5

Center Stage Dance Academy

(608) 643-3775

207 Water St CSauk City, WI 53583

Dance Studio

Abundance: Health. Balance. Bliss.

(608) 544-4032

208 Water Street Prairie du Sac, WI 53578

www.mary-wolff.healthcoach.integrativenutrition.com

Private Reiki sessions.Individual health coaching.

Group health coaching and classes.

Badgerland Exteriors

(608) 643-0400

231 Water StreetSauk City, WI 53583

www.badgerlandexteriors.com

Badgerland Exteriors, provides accurate damage assessment for your peace of mind and actual roofing,

siding and gutter needs.

Welcome New Members!

Board of Directors 2014:

Executive Committee:President:Dave O’Brien — 643-7980 Culver Franchising System, Inc.

President Elect: Peter van der Hagen — 643-5466 Edward Jones Investments

Vice President:Paul Fiscus — 643-3383 Maplewood Sauk Prairie

Treasurer:Kari Apel — 643-2700 Apel Associates, Inc.

Past President:Amy Ryan — 643-3311 Sauk Prairie Healthcare

Executive Director:Tywana German — 643-4168

Directors:

Shawna Alt — 393-1820 First Weber Group

Ken Carlson — 643-3311 Sauk Prairie Healthcare

Julie Coquard — 643-6515 Wollersheim Winery

Chris Dunn — 432-9376 BirdDog Graphics, Print, & Packings, LLC

Andrea Gavol — 643-8530 Mueller Sports Medicine

Tim Homar — 370-7475 Geier Homar & Roy LLP

Rauel LaBreche — 643-3321 McFarlanes’

Greg Mauch — 643-8553 Ballweg Family of Dealerships

Marietta Reuter — 643-5463 Tools of Marketing

Just as a reminder:

Chamber committees meet at the Chamber office

Board of Directors meet the third Thursday of every month at 8:30 am

Ambassadors meet the fourth Tuesday of the month at 8:00 am

Promotions Committee meet the first Thursday of every month at 8:00 am

Economic Development meets the second Friday of the month at 8:00 am