practicum book review
TRANSCRIPT
PR 2.0
New Media, New Tools, New
Audiences
Deirdre Breakenridge
Jessica Cameron
Deirdre Breakenridge President & Director of Comm.
at PFS Marketwyse
Fairleigh Dickinson Univ. Prof.
Books: Cyberbranding, The New PR Toolkit, Putting the Public Back in Public Relations
PR Practitioner
PRSA
www.deirdrebreakenridge.com
Introduction… Is PR having someone do your work for you?
What I learned… What is PR 2.0?
Interactive Newsrooms
What surprised me… Journalists are not all
willing to immediately jump on the technology bandwagon.
Journalist-PR Pro Relationship
Would I recommend this book?
Media monitoring advice/tips
Insight to what is expected of PR Pros
Ways to broaden your reach
Social networking revolutions
How to use social media
How to attract media/grab attention
Jessica Cameron
www.twitter.com/jcam19
www.linkedin.com/in/jcameron19
www.jcam19.wordpress.com