practiceweb richard sergeant head of sales and marketing
TRANSCRIPT
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PracticeWEB
Richard Sergeant
Head of Sales and Marketing
www.practiceweb.co.uk
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Focus for today
• What is your firm trying to achieve with its website?
• Strategies to incorporate the web into marketing and client service
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What is your firm trying to achieve with its website?
• Step One – Setting up your site for success
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• Value – Your site is delivering value if it is aligned to the objectives of your business
• Focus- What are these objectives? • Signposts – Channels which reflect your
objectives• Propositions – Robust Service propositions
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Propositions
Triangle Usability Theory
Content
Resources Contact
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Service Page Example
Content
Business Start Up Service
Resource ContactStart up information guides Partner details
Start up Claculator Online Form
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Other Propositions
• Services• Sectors• Specialist areas• Partners/Staff• Location
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Why is this important
• Compact, concise, useful and informative• What more could a user want?• Opens up other areas of your site• Aids Cross selling• Not everyone arrives via your homepage• Great for search engines
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Marketing & Client Services
• Principle one: There is no difference between online marketing and offline marketing- there is just marketing. Only the medium is different.
• Principle two: Anything you do offline can be supported and/or replicated online.
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Activity Website
Budget Reports
Seminars
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Other activities that your site could help with…
• Newsletters – weekly, monthly• Brochures• Events you attend • Networking• Client Referrals• Golf Days• Sponsorships
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More that we can discuss
• capturing sales leads and data• integrating with your business development and
CRM approach• Online service delivery, and collaborative tools• Integrating sound basic financial principles to
your clients e-business approaches
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PracticeWEB
Richard Sergeant
Head of Sales and Marketing
0117 915 9600
www.practiceweb.co.uk