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WEBCAST 3 Practical Ways to Boost Strategy Execution in 2017 Featuring: Todd Garretson Founder, Chief Strategist - CircleMakers

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Page 1: Practical ways to boost strategy execution

WEBCAST3 Practical Ways to Boost Strategy

Execution in 2017

Featuring:Todd Garretson

Founder, Chief Strategist - CircleMakers

Page 2: Practical ways to boost strategy execution

Meet the Speakers

Todd Garretson is the Founder and Chief Growth Strategist of CircleMakers, LLC. With over 15 years of experience leading market share growth initiatives of top consumer brands in Fortune 500 and privately-held business environments, Todd Garretson advises and helps organizations identify new growth potential, craft strategy that moves people to action and enhance overall performance. Having a passion for helping people and organizations to unlock dormant growth potential, Todd writes and speaks for audiences in three core areas: leadership, business growth strategy and personal/professional growth.

Featured Speaker

Page 3: Practical ways to boost strategy execution

3 PRACTICAL WAYS TO BOOST STRATEGY EXECUTION IN 2017

Background

Today’s Big Idea

A Strategic Roadmap

3 Practical Steps

Free Gifts

An Opportunity

3/1/2017 www.circlemakers.co 3

Page 4: Practical ways to boost strategy execution

CircleMakers™ is a strategy advisory firm that helps organizations drive stronger performance and growth.

From family-owned businesses, private equity portfolio companies, to publicly-held businesses, we work with organizations across a variety of

industry and size.

In addition to custom strategy consulting, CircleMakers.co is an on-line destination and multi-media strategy resource for growth oriented

executives, business owners, CEOs and professionals.

We currently publish content centered in three core areas: business growth strategy, leadership, and personal/professional growth.

Learn more at www.circlemakers.co.

3/1/2017 www.circlemakers.co 4

Page 5: Practical ways to boost strategy execution

Growth-Driven

Serv

e ex

istin

g cu

stom

er

and

mar

kets

Use existing products and assets

Add incremental products and assets

Develop new products and assets

Ente

r adj

acen

t m

kts,

serv

e ad

jace

nt

cust

omer

s

Crea

te n

ew

mar

kets

, tar

get

new

cus

tom

er

need

s

MAXIMIZE CORE

EXPAND TOADJACENT

REINVENT &TRANSFORM

6 Primary Service Pillars To Help Organizations Drive New Growth

3/1/2017 www.circlemakers.co 5

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Services Portfolio

3/1/2017 www.circlemakers.co 6

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They’re insight-led

They take a structured approach to managing growth initiatives

They innovate and mobilize quickly

3/1/2017 7

Growth Organizations

Today’s Big Idea

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The Strategic Roadmap

8

PHASE 1: Strategic

Discovery(the who)

PHASE 2: Strategic

Development (the way)

PHASE 3: Strategic Planning(the how)

PHASE 4: Strategic

Implementation (the alignment)

PHASE 5: Strategic Execution(the action)

1. Understanding the Customers

1. Insights into Opportunities

2. Understanding the Business

3. Transform Findingsinto Insights

2. Frame GrowthOpportunities

3. Craft your Strategy

3/1/2017

1. Calibrate Strategy & Culture

2. Identify ‘Must-Achieve’ Goals

3. Formulate a Plan of Action

1. Identify KPI’s and Priorities

2. Evaluate People and Process

3. Communicate with Teams

1. Operationalize Strategy

2. Monitor & Drive Performance

3. Adapt and Enhance Strategy

Craft Calibrate Cascade

Page 9: Practical ways to boost strategy execution

3/1/2017 www.circlemakers.co 9

“The development of strategy, structure, culture, and systems are important. However, the core of the matter is always about changing the behavior of people.”John Kotter, The Heart of Change

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BECOME THE KIND OF LEADER THAT PEOPLE WOULD FOLLOW VOLUNTARILY EVEN IF YOU HAD NO TITLE OR POSITION

3 Practical Steps

Create More Leaders

Clarity In Direction

DriveFor Results

3

2

1

Page 11: Practical ways to boost strategy execution

BECOME THE KIND OF LEADER THAT PEOPLE WOULD FOLLOW VOLUNTARILY EVEN IF YOU HAD NO TITLE OR POSITION

Clarity In Direction

Clarity In Direction1

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Your Strategy = Communicating Choices

12

Total Home (US MKT)$188 bln / ~4% annual growth rate [retail dollars]

Total Market Size (US MKT)$5.9 bln / ~4% annual growth rate [retail dollars]

79% Area

21% Accent

Fastest Growing Segments

DTC / Ecommerce: 4.3% Stores: 4.0%

3/1/2017

NEXT

Lodging (hospitality)+ Retail: ~$955m (4.5% CAGR)

5-year Market Share: 23% ($220m)5-year Growth = $220m

NOW

2017 - 2019 2020 - 2022

Offices + Educ/Instit: ~$1.16b (4.5% CAGR)

5-year Market Share: 10% ($116m)5-year Growth = $116m

How To Win:1. Drive awareness to core value

proposition;2. Add ‘feet on the street’ in key

markets (hospitality / multi-family);

3. Increase share / presence in retail via acquisition

How To Win:1. Extend value proposition to

services and collections;2. Acquire into segments via

contractor and / or manufacturer

Who | Where | How

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3/1/2017 13

The Strategy One-Pager

Why you existBy 2022, deliver $200M in new growth by

a combined market share of 9%The change you seek to create in

the world

PURP

OSE

VISI

ON

AMBI

TIO

N

GrowthIncrease overall sales

by $10m by ‘y’

ProfitIncrease net income from

5% to 7% by ‘z’

Solidify Core

MASS RETAILPRIVATE LABEL

CATALOG

Grow Bigger

RETAILECOMMERCEInnovation

Increase market share to 10% and 15% by ‘y’

Supply ChainTarget acquisition to expand

to ‘x’ by ‘y’ Incubate for

Future Growth

NEW BUSINESS MODELWHE

RE T

O P

LAY

BUILD A BRAND-LED BUSINESS STRENGTHEN EXECUTION IN SALES

DEVELOP OUR PEOPLE FOR GROWTH

ENHANCE OUR INFRASTRUCTURE

World-class insight, design, and buying experience

Drive increased branded market share with customers and

consumers

Develop our sales strategy and structure to grow bigger

Enhance customer relationships and deepen brand loyalty

Build a performance culture to align with and deliver on strategy

Strengthen our talent pool and leadership capabilities

Implement new technology andexpanded facility for growth

Collaborate with suppliers to meet sourcing and product

standards

STRA

TEG

IC G

OAL

SW

INN

ING

PIL

LARS

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143/1/2017

Bring Black-and-White to Life

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BECOME THE KIND OF LEADER THAT PEOPLE WOULD FOLLOW VOLUNTARILY EVEN IF YOU HAD NO TITLE OR POSITION

Drive For Results

DriveFor Results2

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3/1/2017 www.circlemakers.co 16

Monthly KPI-Gap Meetings

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The

KPI S

core

card

17

Refr

amin

g pe

rfor

man

ce m

anag

emen

tach

ieve

men

t

Metric Description& Connect to Strategic

Goals

Monthly Performance against STD and STRETCH Goals

Activities and Accountability

Score On-Track / Off-Track

Performance Achievement Cultures

• Performance-to-Goal

• Coaching and Training

• Specific Activities and Behaviors (EDGE)

• Rewards and Recognition

• Rally Around Critical Care

Page 18: Practical ways to boost strategy execution

BECOME THE KIND OF LEADER THAT PEOPLE WOULD FOLLOW VOLUNTARILY EVEN IF YOU HAD NO TITLE OR POSITION

Create More Leaders

Create More Leaders

3

Page 19: Practical ways to boost strategy execution

3/1/2017 19

Review

Talent

Identify

Potential

Expansion of Mid-Level Performers

New LeadersDevelop & Coach

The Leadership Pipeline

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Attitude/Talents

Perf

orm

ance

Average

Average

Exceptional

Below Average

Below Average Exceptional

The Talent Review

AB

CD

High-PotentialSome Potential

Job Change Needs Coaching

High Potential

1. Stephanie2. Michael 3. Molly 4. Kelly 5. Clarissa 6. Tim7. Kevin8. Heather9. Lauren10.Ben

Page 21: Practical ways to boost strategy execution

3/1/201721

Linchpin Positions & High Potentials

List 1: Linchpin Positions List 2: High Potential

1. Purchasing / Inventory2. DC Manager3. Regional Sales Managers4. Accounts Receivable Manager5. Human Resources Manager 6. IT Manager (Back-End)7. Digital Specialist (Front-End)8. Customer Service Manager9. Product Specialist10.Finance Planner

1. Stephanie2. Michael 3. Molly 4. Kelly 5. Clarissa 6. Tim7. Kevin8. Heather9. Lauren10.Ben

Page 22: Practical ways to boost strategy execution

Create More Leaders

Clarity In Direction

DriveFor Results

321

Execute Brilliantly in 2017!

Annual: Develop/RefineQTR: Company ReviewMonthly: Team Review

Monthly: Team / Company Review

Weekly: Team / Individual Review

Monthly: TeamSemi-Annual: Company Review

Weekly: Individual Coaching

Page 23: Practical ways to boost strategy execution

Executive / Company Blackout Days1st Trimester

JANUARY• Finalize 2017 KPI Scorecard:

1.6

• Company Strategy Communication Event

FEBRUARY• KPI Scorecard Review

Meeting (Jan): 2.3

MARCH• Finalize 2017 Development/

Training: 3.3

• Leadership/Key Mgmt/Sales

• KPI Scorecard Review Meeting (Feb): 3.8

APRIL - (off-site)• KPI Scorecard Review

Meeting (Mar): 4.7

• Strategy Review Meeting (Q1): 4.7

• Company Talent Review: 4.14

JANUARYS M T W T F S

1 2 3 4 5 6 78 9 10 11 12 13 14

15 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

FEBRUARYS M T W T F S

1 2 3 45 6 7 8 9 10 11

12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28

MARCHS M T W T F S

1 2 3 45 6 7 8 9 10 11

12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

APRILS M T W T F S

12 3 4 5 6 7 89 10 11 12 13 14 15

16 17 18 19 20 21 2223 24 25 26 27 28 2930

3/1/2017 23

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3/1/2017 www.circlemakers.co 24

Free Gifts….

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3/1/2017 www.circlemakers.co 25

Virtual Strategy Coaching Package• 3, 60 minute

coaching sessions (monthly)

Virtual Strategy Coaching Package• 5, 2-hour coaching

sessions (monthly)

On-Site Strategy Advisory Package• 4, half-day on-site

work sessions (monthly)

Strategy Coaching Packages

Email: [email protected]

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Solving the Challenges of Strategy Execution

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29

Imagine a world…

Proprietary & Confidential

ContributorsReally, really easy

Strategy ProfessionalsTransform from data collectors to empowered strategists

Executive TeamReal-time access to accurate, quantitative data with qualitative insights

Page 30: Practical ways to boost strategy execution

Everyone understands what we’re doing, why we’re doing it, and how we’re going to get it done.“ ”

Regina McNeilSVP, MARKET ANALYTICS & STRATEGIC PLANNING

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33

See it live:

Schedule your demo at www.achieveit.com.

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Q&A

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Thank You & Contact InfoTodd Garretson, Founder and Chief Growth StrategistCircleMakers(404) [email protected]@circlemakersco (Twitter)

Pia Adolphsen, Product Marketing ManagerAchieveIt(800) [email protected]@goachieveit (Twitter)