Practical Steps to Getting to MarketPractical Steps to Getting to Market

Documentation Requirements

Shipping Process and Getting to Market

Key Tips and Lessons Learned

Documentation Requirements Documentation Requirements

Standard:

Commercial Invoice

Packing List

Packing Declaration

Certificate of Origin

Bill of Lading

Phyto Sanitary Certificate

Documentation Requirements Documentation Requirements

Other:

Quality Certificate

Quantity Certificate

Certificate of Non Manipulation

Clarify what is required:

Why?

Where?

What?

Original or Copy Documents

Documentation Requirements Documentation Requirements

Certificate of Origin

Arrange through 3rd Party

IVS: www.ivslimited.co.nz

Chamber of Commerce: www.chamberdocs.co.nz

Application Process

Cost approximately $35.00

COO Example COO Example

Shipping and Getting to MarketShipping and Getting to Market

The Shipping Process

Air and Sea Service Profile

Role of the Exporter

Role of the Importer

Role of the Freight Forwarder

The Shipping Process The Shipping Process

Airfreight ServicesAirfreight Services

Airfreight Services ex Auckland:

Two Direct services daily Air NZ to Shanghai B767 aircraft China Southern to Guangzhou A330 aircraft Regularly booked to capacity with live lobsters & other foodstuffs

Transhipment services to major Chinese airports via carriers home city:

Cathay Pacific via HKG China Airlines via TPE Korean Airlines via ICN Malaysia Airlines via KUL Qantas via SYD Singapore Airlines via SIN Thai Airways via BKK

Seafreight ServicesSeafreight Services

Multiple Carriers ex New Zealand to China

Transit times 17 to 22 days direct

Add One to Two Weeks for Trans-ship

Match service to your product and customer destination

Be aware of Peak Season: Feb to May

The Shipping ProcessThe Shipping Process

Role of the Exporter

Take Ownership

Role of the Importer

Clarify Requirements

Role of the Freight Forwarder

Facilitate Process

Lessons Learned and “Key Tips”Lessons Learned and “Key Tips”

Documentation Accuracy : weight, m3, detail; all must match Documentation Requirements: Why/Where/What. Clear Communication Prepare and Understand each point of your supply chain and the

relationship between you as the shipper and your customer/importer Import Eligibility - can your customer legally import? Inco Terms of Trade: FOB/CFR/DAP Use of Bonded Warehouse (trans-ship LCL – inland/understand cost)

Do your home work and research – utilise: MFAT NZTE Freight Forwarder

Ship on a direct service to avoid non-manipulation issues on tariff items

Key Tips continued…Key Tips continued…

Presence – successful companies are those who have a presence all the time, or are committed to sustained visits, build face to face relationships – China Air, 13 visits, 18 months

Partners – choose carefully and maintain communication Product/brand – ensure these fit the market – what does your brand

“mean” when translated? Political, social, law & order, geographical, language, customs and culture

need consideration Growth driven regionally take into account provincial base – not just on the

main centres