LTV    CPA    ROI  

LTV  CPA  

What’s  your  conversion  

rate?  

It’s  about  10%  

Wow,  that’s  bad!  

Conversion  rate  alone  is  meaningless.  

Cost  of  AcquisiCon  (CPA)  is  meaningless  without  knowing  your  average  LTV.  

LTV  is  meaningless  without  knowing  knowing  your  campaign  costs.  

Yeah…who  wants  a  368%  

ROI?!  

Customers     Customers    

Lead  Gen     Customers    Conversion  

Your  

PERSONALITY  

Type   PracCce  Area(s)  

Geographic  LocaCon  

Celebrity  

Status  

(versus  Ego)  

Time  Available  

MarkeCng  Budget  

Comfort  Level  (privacy)  

Tell  me  all  about  your  

BEST  CLIENTS  

Lead  Gen  Strategy:  Pros:  Cons:  Prospect  Profile:  Budget:  Trial  Period:    

Lead  Gen  Strategy:  WEBSITE  Pros:  control;  analyCcs  tools;  lead-­‐gen  forms;  email  lists  Cons:  upfront  cost;  maintenance;  opCmizaCon  Prospect  Profile:  white  women;  18-­‐29;  college  degree;  household  income  $75k+  Budget:  $15,000  all  inclusive  Trial  Period:  2  years  Minimum  Performance  Level:  6  new  clients      

Lead  Gen  Strategy:  BLOGGING  Pros:  quick  start;  low  startup  costs;  good  SEO  benefits  Cons:  Cme;  credibility;  need  for  fresh,  relevant  content;  cost  of  obtaining  a  following  Prospect  Profile:  25-­‐29;  undergrad  and  graduate  degrees;  “mid-­‐level”  employees  Budget:  $500  all  inclusive  Trial  Period:  6  months  Minimum  Performance  Level:  1  new  client    

Lead  Gen  Strategy:  SEO  Pros:  low  cost  (if  DIY);  implied  credibility;  24/7  Cons:  compeCCve;  Cme  to  sCck;  requires  SEO  knowledge;  maintenance;  changing  algorithms;  changing  consumer  paierns/queries  Prospect  Profile:  who  isn’t  online?  Budget:  $12,000  all  inclusive  Trial  Period:  1  year  Minimum  Performance  Level:  5  new  clients      

LinkedIn  Facebook  (parCcipate,  play  or  both)  Twiier  (parCcipate,  play  or  both)  Pinterest  Instagram  Tumblr  Lawyer  Directories      

Warning:  May  consume  vast  amounts  of  Cme  and  may  be  

addicCve.  Slight  risk  of  addiConal  ethics  violaCons,  inadvertent  aiorney-­‐client  relaConships  

and  peer  ridicule.  User  assumes  all  risk.  

Yellow  Pages  Newspapers  Television  Radio  

58  million  Americans  searched  for  an  aiorney  online  last  year.  

…and  can  take  6 months  or  more  to  product  results.

Online  markeCng  strategies  (websites,  SEO,  blogs,  etc.)    are  very  E X P E N S I V E . . .

Lead  Gen  Strategy:  Pay-­‐per-­‐lead  Pros:  easy  to  get  started;  low  risk;  control;  higher  ROI;  Cme  savings;  ethics  compliant  Cons:  adequate  coverage;  ramp-­‐up  Cme;  shiling  mentality  from  response  to  reach-­‐out  Prospect  Profile:  who  isn’t  online?  Budget:  variable  Trial  Period:  variable  Minimum  Performance  Level:    (incredibly  easy  to  track)    

Attorney Boost does  its  own  lead  generaCon,  including  SEO,  pay-­‐per-­‐click,  social  media,  permissive  email  campaigns,  etc.  

Attorney Boost develops  the  strategy  and  spends  the  money.  You  only  pay  for  results  (try  that  with  Yellow  Pages,  SEO  consultants  or  web  developers!)  

Start  working  with  Attorney Boost to  generate  leads  while  you  build  your  own  brand  online  through  websites,  blogs,  social  media,  etc.  

Criminal  Defense  

Social  Security  

Business  Law  

Workers  Compensa@on  

Select  prospects  from  one  or  more  prac@ce  areas.  

Immigra@on  

Bankruptcy  

Personal  Injury  

Divorce  

DUI  

Tax  

Our  interface  allows  you  to  customize  the  leads  you  receive  by  the  following  criteria:  

ZIP  Code  or  Metro  Area  Area  of  Law  Number  of  Leads  (per  day,  week  or  month)  Discounts  up  to  40%  

Respect  your  ethical  obliga@ons.  Have  a  first-­‐layer  of  automated  screening.  Deliver  leads  in  real  @me.  Have  a  second  layer  of  live-­‐valida@on.  Be  easy  to  work  with  (more  like  a  marke@ng  partner  than  a  vendor).  

1.  IdenCfy  your  “best  clients”  aiributes.  2.  Calculate  your  average  client  LTV.  3.  Gather  reports  on  exisCng  markeCng  strategies  (or  start  tracking  them  

separately…today!)  4.  Evaluate  various  lead  gen  strategies  to  determine  budgets  and  

minimum  performance  standards.  5.  Consider  AiorneyBoost.com  as  a  low-­‐risk  source  of  quality  prospecCve  

clients.  6.  Launch  and  monitor  3-­‐5  different  campaigns  (different  strategies).  7.  Test  and  measure  every  campaign.  8.  Abandon  low  performing  campaigns  and  replace  them  with  new  

strategies.  9.  Repeat.  

Mailing  Address:    500  North  Rainbow  Blvd.,  Ste.  300  

Las  Vegas,  NV  89107  Email:  info@a`orneyboost.com  

Phone:  (888)  224-­‐9449    

Jason  Romrell,  CEO  jason@a`orneyboost.com