practical and ethical use of social media for lawyers

Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo

Using Social Media Tools in a Practical and Ethical Way

David Whelan


THE SOCIAL MEDIA ECO-SYSTEMIdentifying Social Media to Use


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Where are the Lawyers?

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2011

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Do

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use

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• LinkedIn is most popular professional profile site– 37% of law firms are on LinkedIn– 84.8% of lawyers are on LinkedIn

• May or may not be client-facing• May or may not also reflect activity by lawyers• Can raise same issues as Facebook, other

profile sites

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, “W

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What are Marketers Doing?

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SOCIAL MEDIA STRATEGYDefine What You Are Going to Do and How


Create Connections, Not Money

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Create a Social Media Policy

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Measure: Blog RSS Followers


Measure: JetPack for WordPress


Measure: Google Analytics


Measure: Bitly.com Links

Add a + sign to any bit.ly link to see the statistics:

bit.ly/about-david-whelan+


Search Engine Optimization

• Improve the visibility of your Web site, blog, or social media accounts in search engines

• Basics– Create unique, accurate page titles– Use “friendly” Web page names:

http://thetrialwarrior.com/2012/05/11/i-hate-rss-scrapers-who-breach-my-copyright/

– Offer quality content

from the Google SEO Starter Guide: http://bit.ly/google-seo-starter-2010


Search Engine Optimization

• Promote yourself appropriately– Make your Web site / blog easy for search engines

to index– Contribute comments to other blogs (usually

provides way to link to your own)– Don’t over-re-use other people’s content– Integrate your activity so that, for example, blog

visitors can find you on Twitter and LinkedIn


Questions?

• Antonin Pribetic@APribetic

• David Whelan@DavidPWhelan

practical and ethical use of social media for lawyers

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