Practical Advice for Making Social Media Work for Your Organisation

Sarah Mitchell

Introduction

• Social Media is also called: – Social Marketing– Social Networking– Web 2.0

• Goal for Today:– Provide ideas on how you can use Social Media in

your organisation.

Two Influencing Moments

@IvyBean104

Dispelling Myths

• It’s not about technology

• It’s not a magic bullet

• It’s not free

• You don’t get immediate results

What Social Media Can Do

1. Promote your brand

2. Establish your Authority

3. Advocacy

4. Client Outreach

Two Things to Remember

1. It’s “social” meaning your activities have to be centred on building relationships

2. You are representing your brand (or your company brand). At all times you must maintain a professional tone and attitude.

The ToolsTwitter LinkedIn Facebook Blogs

• Advocacy• Client

Outreach

• Establish Authority

• Promote Your Brand

• Client Outreach

• Promote Your Brand

• Client Outreach

• Advocacy

Usage of Tools for Business

Social Media Success Summit Report 2009

Social Media Marketing Industry Report 2010

0102030405060708090

100

79.3 7877.287

75.3

88

68 70

LinkedIn Facebook Twitter Blogs

Interesting FactsAUSTRALIA

• We average over 7 hours per month in social media usage, the highest global average

• 62% of us visited a message board or forum in 2009

• Unique audience numbers for LinkedIn increased by 99 percent from July 2009 to May 2010

Social Media and Older People April 2009 – May 2010

• 50+:

• 50-64:

• 65+:

• 18-29:

22% to 42%, nearly double

25% to 47%, 88% increase

13% to 26%, doubled

76% to 86%, modest 13% increase

Pew Research Center: Pew Internet & American Life Project

By comparison

Establish Authority

• LinkedIn is a professional networking site • Complete online curriculum vitae• Find and connect with business colleagues• List your company• Special interest discussion groups• Polls• Q&A• 80 million members in over 200 countries

Advocacy

• Twitter is a global instant messaging tool• Send messages to drive traffic to your website

or cause• Networks consists of “followers” and are very

fluid• 600 million search queries every day• Twitter has 105,779,710 registered users• Over 1 million Twitterers in Australia

Promote Your Brand

• Blogging is an online dialogue you have with your customers and prospects

• Allows you to state your position, raise awareness, start a dialogue

• Excellent way to improve SEO• Readers can leave their own comments and

opinions

Client Outreach

• Facebook allows you to create a business page• You can also have a personal profile to

connect with friends and family• Post photos, documents or run advertising• 70% of user are outside the USA• More than 250 million users log on to

Facebook every day

Before you Start

• Pick a descriptive user id – globalcopywrite• Use a picture• Use your real name• Be transparent• Be generous with information• Don’t forget your on station WII-FM

(What’s in it for me?)

Advocacy#agedcare

Glenn-Ray-Vaughan Study Tour

Benefits to the Elderly

• Removes isolation

• Increases social opportunities

• Improves mental health: An American study of 7,000 retired Americans (55+): “spending time online reduces depression by 20 percent in senior citizens

• Enhances brain function: UCLA study discovered “surfing the web for only a week stimulated areas of the brain that control decision-making and complex reasoning in middle-aged and older adults with little internet experience.”

The Elderly and Social Media

Social Media “Golden Oldies”Ivy Bean

Phyllis Greene

99 year old in Melbourne

What They’re DoingTwitter: 62,575 followers,

listed 1,428 timesFacebook: 57,577 followers

90 year old bedridden blogger – wedeb90

Uses Skype to keep in touch with relatives in France

Get Started!

• Select a User ID• Upload you photo to Gravatar• Create a profile on LinkedIn and start sending

invitations• Open a Twitter account and send me a Tweet!• Start making a list of blog topics• Put your organisation on Facebook/LinkedIn

Get Your Residents Wired

Sarah MitchellCopywriter/Consultantoffice: (08)9336-2439mobile: 0410 024 405website: www.globalcopywriting.comTwitter: twitter.com/globalcopywriteLinkedIn: www.linkedin.com/in/sarahcmitchellJoin the Global Copywriting Facebook Page