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Public RelationsTRANSCRIPT
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Introduction to Public Relations
Introduction - Week 1
Prepared by:
Yunita Permatasari, M.Si
Alexander Mamby Aruan, SE, M.Si, AMIPR
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Alexander Mamby Aruan, SE, M.Si, AMIPR
Alexander Mamby Aruan, SE, M.Si, AMIPR.
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The Guidelines to Succeed Be on time
Bring the copy of Study Guide and the
copy of slide presentation (its a must) =
No Book No Entry
- Read the topic before hands
No talking to friends during class
DO ASK if you have any questions
No HP allowed during class
No food/drink during class
NO CHEATING! (Academic Rules)
- Cheating = 0
Alexander Mamby Aruan, SE, M.Si, AMIPR
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Class Activities
• Lecturing
• Discussion
• Exercises
• Pop Quiz
• Group Projects
• Small Presentation
Alexander Mamby Aruan, SE, M.Si, AMIPR
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Grading System
• 10% Attendance
• 25% Mid Term Test
• 25% Assignments
• 40% Final Test
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Grading Details
Grade Marks
> 90 A
85-89.99 A-
80-84.99 B+
75-79.99 B
70-74.99 B-
65-69.99 C+
60-64.99 C
50-59.99 C-
40-49.99 D
< 40 E
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Class Schedule
1
Introduction to Intro to PR Class
The Nature of Public Relations
2 The Nature of Public Relations
3 The Nature of Public Relations
4 QUIZ
5 Public & Operating Environment for PR
6 Statutory law
7 Review
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Class Schedule
8 MIDTEST
9 Research
10 PR Miscellaneous
11 Technology and Internet
12 QUIZ 2
13 Professional Development
14 Group Presentation
15 Evaluation & Review
16 FINAL TEST
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Main References
• Introduction to Public
Relations Study
Guide
• Copy of Slide
Presentation
• How to pass the
LCCI examination
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Public Relations is concerned with contact!!
Public Relations is a COMMUNICATION discipline
Alexander Mamby Aruan, SE, M.Si, AMIPR
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Communication is a process. Meaning steps have to be taken and in a set/particular order to achieve a desired result/goal.
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Element of Communication
Process
• These are the important elements of the communication
process:
1. Sender : Sender is an individual, group, or organization
who initiates the communication
2. Message: A message can be an idea, concept, emotion,
feeling that a person wants to share with another person
3. Encoding : When a sender attempts to replicate his or her
internal thoughts or feelings into some kind of external
message medium for the sake of transmitting those
thoughts or feelings to another person or persons.
4. Channel: It’s the medium through which communication is
transmitted from one person to the receiver
Alexander Mamby Aruan, SE, M.Si, AMIPR
www.company.com
5. Receiver:
Receiver is the individual or individuals to whom the
message is directed to
6. Decoding:
Decoding is the process where the message is
interpreted by the receiver
7. Feedback:
Feedback is an integral part of communication process
that allows the speaker to monitor the process.
Feedback is important to evaluate the success of the
message communicated
8. Noise
There are certain barriers present in the communication
process.
Ex: Sounds, Language, venue, etc
Alexander Mamby Aruan, SE, M.Si, AMIPR
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Communication - PR
When we want to speak to a person, we
automatically do several things:
• Make sure he/she is listening to us
• Want to secure his/her attention
• Get him/her involved
• Check that what we have said has been
understood
Alexander Mamby Aruan, SE, M.Si, AMIPR
www.company.com
The simple purpose of PR
• To create understanding
• It educates, informs, reminds, and reinforces
It NEEDS to do these things in order to
CREATE UNDERSTANDING
Alexander Mamby Aruan, SE, M.Si, AMIPR
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PR - Communication
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The Class Rules
OFFICE HOURS:
MONDAY - FRIDAY 10.00 – 18.00
NEED ANY ASSISTANCE???
E- MAIL : [email protected]
Line ID : mambyaruan
Alexander Mamby Aruan, SE, M.Si, AMIPR
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THINK AND SAY THIS
• I WILL LEARN AND ENJOY THIS CLASS AND
MOST OF ALL I WILL PASS THIS CLASS
• LETS HAVE FUN
Alexander Mamby Aruan, SE, M.Si, AMIPR
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Learn is Knowledge Knowledge is Inspiration
Be Inspire until You’ll become an Inspiration
By: Mr. Alexander Mamby Aruan, SE, M.Si, AMIPR
Material Reference by: Ms. Sylvia Roennfeld, M.Si (Subject Coordinator)
Alexander Mamby Aruan, SE, M.Si, AMIPR