Working with The StarsAnd How They Deliver Your

Company’s Messages

A Presentation by Cindy Ronzoni

For Cal Poly Pomona’s PRSSA Society

February 26, 2013

REMEMBER:

The Message is Key

AND THAT YOU REPRESENT THE COMPANY

FIRST QUESTION

WHAT MESSAGE DO YOU WANT CONVEYED

IN THE MEDIA?

SECOND QUESTION

WHO WILL BE A SPOKESPERON?

THIRD QUESTION

MEDIA PLACEMENT-EXCLUSIVE

-SELECT PUBLICATIONS

NEXT UP TALKING POINTS

RADIO

8 MINUTES

PHONER

15 MINUTES

LUNCH, DINNER

30 MINUTES

MANAGING THE SPOKESPERON

*Mood*Personality*Contract*Reliable

*Demands

Protector, Nurturer, Care Taker of the Talent

Can’t Strong Arm the Talent; You Have a Better Chance of Hitting Your Objectives, by removing Your Ego

Even though You Represent Your Company – You have to make it always be About Them

Being Great at Schmoozingand Smoothing

are Big Advantages

PUT ON MANY FACES

STORYTELLING

Contact Info:Cindy Ronzoni, Social Spread Media

@cindyronzoniPR Blog: CindyRonzoni.com

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