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TRANSCRIPT
Groundswell Winning in a World Transformed by Social Technologies
Book by Charlene Li and Josh Bernoff
PowerPoint by Meghan Beytagh
The Authors
Charlene Li Josh Bernoff
• Graduated from Harvard Business School
• Joined Forrester in 1999
• “Most frequently-quoted industry analysis”
• Sought after Public Speaker
• Blogs
‐ The Altimeter
‐ Midnight Musings
‐ www.svmoms.com
• Joined Forrester in 1995
• Developed the Technographics® segmentation
• Research, Analysis, and Opinion
‒ Frequent Publications
‒ Keynote Speaker
• Writing
‒ Forrester Blog
‒ Marketing News Column