pr | marketing erika miller, chair & dalene schafer-bloom, co-chair membership tj baggett, chair...
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PR | Marketing Erika Miller, Chair & Dalene Schafer-Bloom, Co-Chair
MembershipTJ Baggett, Chair & Vickie Nickel, Co-Chair
AMEC 30 August 2013
FISH! A philosophy that works
http://www.youtube.com/watch?v=gNDP9jLuzXU
Fish Philosophy: A remarkable way to boost morale & improve results
Given by- Stephen Lundin, Harry Paul &
John Christensen
FISH! A philosophy that works
• Choose your Attitude• Play • Be Present • Make their day
Four Practices of Fish Philosophy
be present
make their day
play
choose your attitude
Ways to implement FISH Philosophy
• Choose to make today a great day.
• Find ways to play
• Stay focused while being present
• Make the day of other peopleOur Work Place
Remember…..the Journey is
the Destination…..
3 Legs of a Stool
1. Resource ManagementRe
sour
ce M
anag
emen
t• Networking Across All
Chapters• Mentoring• Developing a broader
reach within the NAWIC membership, internal and external customers
• Skills assessment
2. Target Marketing
Targ
et M
arke
ting
• Brainstorming session with members to identify targeted trades
• Define people with those trades and plug in people from your community
• Reaching out to other organizations for partnering opportunities
Roofing
Real Estate Attorney Agent
Insurance Bonding Agent Commercial Lines Workman's comp
Architect
Engineer Mechanical Electrical Plumbing Structural Civil Geological & Geophysical Environmental Audio
Heavy Equipment Fencing
Painting
Drywall
General Contractor
Sheet Metal
Plumber
Building Materials
Banking
LandscapeContractor
Inspectors
Flooring
Windows, Doors, & Hardware
ElevatorElectricians
Brick Masons
Banking
Printers
Advertising
Stone
Gutters
Safety
Examples…
Challenge runs from 1 October 2013 through 15 August 2014. Reports due from Regional chairs to National Chairs within the
first week after the end of each quarter (except 4th will be early, due by 1st week of August).
Design originalityMarketing & PR techniques% new mem-bership growth in chapter
THE CHALLENGE
3. Integrating Technology into your Workflows
Tech
nolo
gy in
tegr
ation
• Using social media to tell NAWIC’s story
• Task Force to guide website building
• Instruction for social media utilization
• Hold technology classes, consider webinars as a vehicle of communication
• Website template, hosted and supported
Tech
nolo
gy In
tegr
ation
Targ
et M
arke
ting
Reso
urce
Man
agem
ent
NAWIC BUILDS
PR/Marketing/Membership 2013-2014