pr in ntpc
TRANSCRIPT
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PR In NTPC
Ruchi Ratna
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What is PR ?
The deliberate ,planned andsustained effort to establish
and maintain mutualunderstanding between anorganisation and its public
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In other words it is
A sincere effort to bring about harmoniousadjustment between an organisation andthe community through dissemination of
information, ideas about the organisationto its publics-external and internal, andalso providing a feedback from the publicsto the management
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In simple terms
PR is an attempt , throughinformation, persuasion,
adjustment, and contacts , toseek support for someactivity, cause, movement,
institution, product , orservice
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PR Recognises
A long-term responsibility andseeks to persuade and achieve
mutual understanding bysecuring the willing acceptanceof attitudes and ideas
It can succeed only when thebasic policy is ethical and themeans used are truthful
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Public Relations is the face ofany country /organization, it
helps in projecting the IMAGEpositively and in a sustainedmanner.
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Corporate Communication departmenthelps in building the brand image of thecompany, it deals in marketing the
company on a broader platform whicheventually increases the mind share.Basically internal & externalcommunications are taken care by the
department.
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History of PR
Ample evidence in the records of the earlyGreek and Roman empires to show thatgreat care and attention was devoted to
the influencing of public opinion Romans dramatized the importance of
public opinion in the slogan vox populi,vox dei-the voice of the people is the
voice of God
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History of PR
Emperor Ashokas rock edicts aremonumental evidence of outdoor publicity
Infact PR practice is nearly as old as the
world itself First actual use of the phrase public
relations is thought to have been in 1807when President Thomas Jefferson ,
drafting his Seventh Address to Congress in his own hand , scratched out thewords state of thought in one place andwrote in public relations
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Move With Changing Times
The world is changing faster than
we know and so are means of
communication.
Corporates have to be proactive to
set themselves apart in the rat race.
Communication has become
imperative today.
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What is Communication?
In its Hardware form it could beletter, CD, film, House Journal,Brochure, Folder or any such material
itemand
In its Software form it is very idea/message /information that one wantsto convey to the other person
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Communication
Communication is the life line
of any organization, whereinformation, ideas, feelings,
suggestions etc are conveyed
and received
-Communication is a two wayprocess
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Communication travels
in all directions.
It has no language,
no religion
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No Communication is also
a communication
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The Flip Side
If we try and stop or even restrictcommunication in a Corporatesystem it results into
atrophy
pain or complications
misinformation confusion etc.
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Globally Communication is a
fundamental element inthe performance evaluation
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The need today
Perceptions have to be matched
with reality.Adapt to changing public opinions
and mindsets.
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Communication Philosophy
To have absolute clarity or thepurpose and philosophy of the subject
Appropriately designed for different
Target Groups Feedback and response from target
group
Time Sensitive
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Communication- Challenges
Explosion of print and electronicmedia
Web based Communication gainingimportance
Informing Stakeholders ofopportunities and ideas
Developing relationships with keyjournalists in order to increase mediaawareness
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Corporate Communicators
The Image Builders
Un-sung Soldiers.
Behind the Screen workers.
Fire fighters
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As a group corporate communicators
have to
Establish Corporate Identity
Build Corporate Brands
Manage Relationships
Anticipate Crises
Produce Specific Changes
Scan Environment
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Effective Communication
Motivates new behavioral patterns
Reinforces existing positive behavior
Modifies negative behavior
Relates to socio cultural environment
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Transition from Welfare to
Corporate Affairs
Welfare Looked more towardscolleague communication like HRpolicies and liaison work during theearlier days of pre-liberalization
period especially in the Public Sector.
Public Relations- Looked moretowards PR activities mainly printing
of House Journals issue of PressReleases and other occasionalpublication material
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Increasing strategic importance ofcorporate communication
Managing complex & wide mediarelations
- dealing with the speed andtimeliness
- to deliver the facts right & first
Challenges (contd..)
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Embracing transparency- create a process- set corporate social &
environmental targets (ashmanagement)- monitor external environment,understand & respond (IPO)
Dealing with the issues of Ethics & Values
Challenges (contd..)
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Dealing with increasing local complexity
- employees in contact with end customermay be more
ready to accept changes as compared toothers
- managing grapevine Vs plannedcommunication
Challenges (contd..)
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Managing the impact of globalization
- identifying right audience
- communicating with them in theirlanguage
Challenges (contd..)
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Preparing for the crisis one cant conceive oflike sept11 attack
- demand high ethical standards
- exude believability
- communicate clearly
- retain, motivate, & inspire employees to
meet the challenge
Challenges (contd..)
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Communicating sustainability of effortsclearly & continuously
Image, identity & reputation management
Managing integrated advertising &marketing
Core value actualization
Challenges (contd..)
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Communication is an ongoing processwhich should keep up its pace with
changing times, for sustaining thegrowth to create a powerful andeffective brand
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Communication can be formal as well as informal
Communication whether it is formal or informalChallenge is to
communicate in rightmanner to variousStakeholders
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CorporateCommunication
inNTPC
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NTPC Corporate CommunicationDeptt.
An ISO 9001:2000 CertifiedDepartment. The ONLY ISO
Certified Department among allGovt./Public Sector Organization
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QUALITY POLICY
TO ENHANCE NTPCS CORPORATE IMAGE ASA GLOBAL BRAND BY PROVIDING TIMELY
DISSEMINATION OF INFORMATION
THROUGH DIFFERENT COMMUNICATIONCHANNELS AND CONTINUALIMPROVEMENT OF EFFECTIVE QUALITY
MANAGEMENT SYSTEM
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MOU IMPLEMENTATION
Year Score Rating
1999 - 2000 1.06 EXCELLENT
2000 - 2001 1.15 EXCELLENT
2001 - 2002 1.02 EXCELLENT
2002 - 2003 1.01 EXCELLENT
2003 2004 1.03 EXCELLENT
2004 - 2005 1.13 EXCELLENT
2005 - 2006 1.13 EXCELLENT
2006-2007 1.17EXCELLENT
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A.K.BHATNAGAR
AGM(HR&CC)
T.S.RAJPOOTDGM
GROUP BPRINT /
PRODUCTION
Snigdha GoswamiSr. Mgr.
Sanjay Singh Dy. Mgr.
S.C. Grover PROBanwari Lal Sr.Steno
GROUP CEXTERNAL
COMUNICATION
K.M. Prashanth- Sr. Mgr.
Deepna Mehta Mgr.A.K. Srivastava - PRO
Vijay Juyal Sr.Supv.
GROUP DFILMS /
EXHIBITION
DISPLAY / ADMN.P.K. Banerjee
Sr. Mgr.Utpal Dey PRO
Kanchan Khaneja-PS
GROUP AINTERNAL
COMMUNICATIONJ.P. Sharma DGM.
Ruchi Ratna . Mgr.V.K. Sharma - APRORajinder Gosain - PA
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MAJOR ACTIVITIES:24 X 7
Press & Media Relations
(all press releases are e-mailed to all major nationaland regional newspapers)
Advertising
Internal Communication and Special Projects
Audio- Visuals and Exhibitions/Models
Printing and Production works
Event Management: VVIP Programmes
Activities related to Ministry of Power
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PRESS AND MEDIA RELATIONS
General Media co-ordination, Press Conference, Press
Releases, Press Visits, Media list, Press Clippings, MediaMonitoring, updating of clippings on LAN, Procurement ofprints of items telecast/ Broadcast, News capsules,Feedback, NTPC website and rejoinders.
Media monitoring for MOP
Informal Get Together
Special stories interviews with Print & electronic
Media / Business magazine.
Message / Articles
Background material (Hindi)
Yearly press compendium
Procurement of press kits / Mementos
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MEDIA MONITORING : 2007-08
Major Press Conf. - 4
Press releases issued 67
Special Interviews - 47
Press visits - 6
Electronic media coverage - 44 (Monetaryvalue approx. Rs. 1.00 Crore)
Media Updates - 244
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ADVERTISING
Release of advertisements Corporate
Campaign / NITs / goodwill / Rectt. /
statutory advts. - 416
Processing of advertising bills.
Advertising issues relating to units.
Periodic review of performance of
advertising agencies
INTERNAL COMMUNICATION
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INTERNAL COMMUNICATION
NTPC News News Flash Power vision Video Magazine
- CMDs Message House Journal / Video Magazine
Awards
Monitoring of Project HouseJournals / Video Magazine
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Moving with the times
E-Mail
Website
Intranetand now launch of
e-Varta
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e-Communication
NTPC Website
Utilization of Cable TV Network inProject townships
E-mail of Press Releases to seniorexecutives
NTPC News and News Flash onIntranet
Press Clippings on Intranet
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PRINT PRODUCTION JOBS NTPC Annual Report- Shareholders copies
NTPC Annual Report- Deluxe version
CSR Brochure
CSR Success stories
Corporate Brochure/ Folder
PMI Brochure
Diary
Telephone Directory
O&M Brochure
Climate Change Brochure
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PRINT PRODUCTION JOBS (contd) Exhibition folders NOCET
Timeless Treasure/Achievers book
Greeting Cards
ET & other folders VIP Event folders
MoU Booklet
Performance Highlight
Book on Values
Story book on Physically Challenged
Folder on Distributed Generation
Support to other Deptts.
AUDIO VISUAL & PHOTOGRAPHY
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AUDIO VISUAL & PHOTOGRAPHY
Power Vision 119th edition (uninterrupted productiongoing on )
Documentaries recently made : Talcher Ramagundam Singrauli Recruitment Unchahar
Corporate Film (Under Production)
Industrial photography (Empanelment being taken up)
Photography coverage of day to day events (Average No.
of Coverage per year -180 approx.)
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Exhibitions
International
Indonesia/ Malaysia
Abu Dhabi
WEC-Rome
Hanover, Germany
Beijing, China
Sao Paulo, Brazil
Sanaa, Yemen
Kuwait
Egypt- Cairo
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Exhibitions Contd (National)
Talcher Kaniha Power Gen N. Delhi Mining Exhibition-Kolkata MOPs Power Pavilion IITF-2007 Rajasthan Expo,Jaipur Vyapar- Surat Ability Mela, New Delhi
CII / IETF-, Delhi Exhibition on CSR- Delhi Climate Change O&M Machine Tools-Mumbai
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VVIP related events involve:
Printing of Brochure / Invitationcards
Advertising
Finalisation of matter forInvitation Card, Plaque,Backdrop
Press visit / Media Centre Issue of Press release
Photography / Videography
Power Vision
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MOP RELATED ACTIVITIES
Annual Report Performance Report Outcome Budget Performance Budget
Indian Power Sector-Challenges &Investment Opportunities Transmission Guidelines Best Practices Broucher Agenda for Power Secretaries Conference Agenda for CMs Conference Other Folders and Brochures
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MOP RELATED ACTIVITIES (Contd)
Exhibitions & Conferences
MOP PavilionNational & International
Exhibition (like the Hannover
Fair, Germany)
Conferences & Seminars etc.
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SPECIAL PROJECTS
NTPC signature tune on mobilephones
Special issues Special Campaign Photo Exhibition Down
Memory Lane in differentprojects
PR support to Cultural
Programmes
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ENDEAVORS TOWARDSIMPROVEMENT IN QUALITY
All prestigious publications being printedthrough A grade printers
Improved specifications for Advt. Agencies/Film Makers for selected jobs
Stringent Qualifying Requirements forExhibitions
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ENDEAVORS (CONTD.)
Working models for visual impact
Selection of Best creative bid for award
of exhibition / tableaux instead of previouspractice of Three
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ENDEAVORS (CONTD.)
More soft stories for print / electronicmedia
Regular interaction with leadingcorrespondents
All India coverage through e-mail(Presently Bandwidth Limitation)
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ROADBLOCKS
Like other professions, we toohave to come across and over
come the difficulties
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The mind is a place of its own.It can make a heaven out of hell or a hellout of a heaven. In a laymans jargon
these immortal lines from John MiltonsParadise Lost say thatAttitude is everything. No matter how
adverse conditions may be, man has thecapacity to turn things around by hisdetermination, perseverance and hard
work
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