Public Relations with Local Government Units

By Ana Maria B. Raymundo

Presented by David Daniel P. Pagulayan

April 1-5, 2013

Albergo Hotel,

Baguio City

Local Government Units are our external stakeholders.

Stakeholder (noun)

-a person with an interest or concern in something, esp. a business.

-[ as modifier ] denoting a type of organization or system in which all the members or participants are seen as having an interest in its success: a stakeholder economy.

Objective: to gain support from LGUs

As our partnersAs field implementersAs public servantsAs the officials entrusted to

LEAD and SERVE the public

PUBLIC RELATIONS as a strategy

Public Relations is a management functiondesigned to create and maintain good and harmonious relationship between the organization and its public.

DELIVERING THE MESSAGE:

Pitching the Sustainable Livelihood

Program to LGUs

TRUTH: LGUs have their own set of

priorities and your program will not always necessarily be one of

them.

CHALLENGE: To convince them that the DSWD

shares a common goal of reducing poverty among their

constituents and we do so through the Sustainable

Livelihood Program

GOAL: To make the Sustainable

Livelihood Program one of their main priorities

Elicit a certain behavior among LGUs.

PERCEPTIONATTITUDEBEHAVIOR

PERCEPTION. ATTITUDE. BEHAVIOR.

Perception (noun)

• a way of regarding, understanding, or interpreting something; a mental impression

• intuitive understanding and insight

PERCEPTION. ATTITUDE. BEHAVIOR.

Attitude (noun)

• a settled way of thinking or feeling about someone or something, typically one that is reflected in a person's behavior

PERCEPTION. ATTITUDE. BEHAVIOR.

Behavior (noun)

• the way in which one acts or conducts oneself, esp. toward others

• the way in which an animal or person acts in response to a particular situation or stimulus

• Uplift the standard of living and improve the quality of lives of their constituents

OUR VISION

OUR PROMISE

• Poverty reduction with institutional support from the LGUs

Focus on your goal.

Strategize your approach for each public official

You are a reflection of the institution you represent.

Dress appropriately.Act accordingly.

What you wear on the field

is different is from what you

wear when meeting with

partners

Prepare.Master your program.Know your partners.

LGUs as partners

– the LGU’s thrust and priorities

– image of the LGU

– existing communication efforts

– personal background of the LGU heads and staff

– the existing advocacies

Focus on the VALUE ADDED by the program.

Your promise is your argument.

Emphasize the importance of their role and responsibility to

their constituents.

Communicatethe

message

Go back to basics.

Be Direct.

Take an experiential approach.

Make it tangible.

Be Visual.

Humanize the program.

Focus on REAL people, REAL lives, and REAL stories.

Be HONEST.

We do not allow the beneficiaries

to be used for POLITICAL

PROPAGANDA.

The DSWD has a set of NON-NEGOTIABLES

as an institution.

Why help?

Because it is their PRIMARY

RESPONSIBILITY

No ‘ifs’No ‘buts’

Challenge the way

they think.

Advertisements as a tool for public relations

Say more, talk less.

Try the elevator test.

In order to achieve a win-win situation, link your argument to the local official’s institutional objectives.

Ultimately, you do not have control over the local official’s decisions.

You can influence them or at least challenge the way they think.

Just do it: Present everything as best as you can.

Take note of the criticism and issues that emerge.

Always be PROACTIVE, not reactive

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Cartoons cited:Tom Fishburne cartoonscartoonstock.com