Awareness General Assembly10 July 2013, Prague

WP1 breakout Campaign lessons learned

It’s all about timing…

“It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.”

Anna Wintour, Editor in Chief US Vogue

Give your story the best possible chance

Success is 1%inspiration

– 99 % preparation

(Not quite) Thomas Edison

Plan ahead!

Case studies work

Get others to help tell your story…

Georgi Gospodinov, Bulgaria

The press is your friend

Branding matters

Branding works

Online and social media works – make it work for you!

Make your material work for you – match it to media

Don’t reinvent the wheel…

Start early…

Work as a…

pro.europeana.eu/web/europeana-awareness/wp1-resourcespro.europeana.eu/web/europeana-awareness/wp1-resources

Check your list!

Check your list!