pr agency // content first · terre des hommes // indifesa comunicazione sociale bcfn // 9°forum...
TRANSCRIPT
PR AGENCY // CONTENT FIRST
January 2020
UNHCR // #METTIAMOCELOINTESTA► COMUNICAZIONE SOCIALE
WORK
UNIONFOOD // #CARBONARADAY► SOCIAL MEDIA CAMPAIGN
EMIRATES // A380 ATTERRA A MILANO► CORPORATE E BRAND PR
BARILLA // GYGP REPORT ► CORPORATE PR
ICHNUSA // FUORI DALLE ROTTE
► BRAND PR
AIRBNB //► CORPORATE PR
SONY PLAYSTATION // 20TH ANNIVERSARY► CORPORATE E BRAND PR
HEINEKEN // THE STORY OF BEER► CONTENT CREATION
TERRE DES HOMMES // INDIFESA► COMUNICAZIONE SOCIALE
BCFN // 9° FORUM ALIMENTAZIONE
► CORPORATE PR
UNAITALIA // SEI VERITÀ SUL POLLO► CAMPAGNA CATEGORY
Daily Bread, foto realizzate da Gregg Segal vincitore nella categoria “Multimedia Edito” del progetto Food Sustainability Media Award di BCFN e TRF
CHI SIAMO
We are a PR Agency content first.
We integrate traditional PR and digital strategies, with an original approach, putting
content at the center of the strategic and creative process.
For over 40 years we have been supporting companies and organizations in:
promoting and protecting their brands, improving their reputation, gaining and
maintaining the trust of consumers and stakeholders.
We have a well-rooted practice focused on NGOs’ campaign and fundraising
communication, and a strong expertise in the food & beverage industry.
KEY FACTS
//Established in 1975
More than 40 years of experience
//Independent company
Fully owned by partners
//Offices in Rome and Milan
in partnership with Eidos
//International PR network
We are part of IPRN, the international PR
network that includes 50 PR agencies in
30 countries, employing more than
7.000 PR professionals
//Senior team
15 PR professionals, between partners
and senior executives, with expertise in
PR, Media, Digital & Social media,
Content Creation, Visual Design, and
Project Management
//35+ Professionals
With a 5-year HR turnover below 10%
//3,3M € turnover (2018)
40+ clients, with more than 80% retention
rate year-over-year
//30+ awards in 10 years
“Mediterranean consultancy of the year”
at the EMEA Sabre Awards 2012, 2015, 2018
2018
MEDITERRANEAN
CONSULTANCY OF THE YEAR
by HolmesReport
SERVICES
PEOPLE
We go beyond the old-fashioned internal structure of the typical PR agency,
being an organization built around the specialized skills needed to create
successful PR campaigns, and to assure valuable advice to our customers.
They drive the business, manage the
relationship with the client, provide strategic
advice on crisis management and corporate
reputation, coordinate teams, and
supervise the delivery.
MANAGEMENT TEAM
They reach out to the target audience giving
visibility to the stories of our customers.
They are experts in traditional and digital
media, community managers and social
media specialists.
MEDIA & DIGITAL SPECIALISTS
WE ARE 35 PROFESSIONALS ORGANIZED IN 3 TEAMS
THAT WORK TOGETHER ON CLIENTS’ PROJECTS
They identify the insights that inspire
our strategies. They generate ideas and
design creative content. They draw integrated
communication plans. They plan and
coordinate communication events.
CREATORS & PLANNERS
PR APPROACH
We analyze data and identify
the insights able to fill the gap
between what we want to communicate,
and what is of interest
for our target audiences.
We set precise KPIs and measure the
communication impact of each action,
using quantitative and qualitative metrics.
We create powerful creative content to
communicate brands and corporate messages that
resonates with the target audiences, the media,
and on social networks.
Media Relations, Social Media, Influencer Engagement,
Events. We reach our target audience with a mix of PR
and Digital multi-channel strategies, integrating owned,
earned, shared and paid media.
CLIENTS 2019-2020
AWARDS 2013-2019
// Assorel Award 2019
Prize for Corporate & Reputation Comunication
Management
Carta del mulino - Mulino Bianco Barilla
Best TV, Radio and Web Use – Media Relations
Category
Carta del mulino - Mulino Bianco Barilla
// Assorel Award 2018
Best PR Creativitty
Off The Beaten Track – ICHNUSA
Best TV, Radio and Web Use – Media Relations
Category
Off The Beaten Track – ICHNUSA
Special Mention – Product/Marketing
Communication category
Off The Beaten Track – ICHNUSA
Special Mention – Corporate Social Responsibility
Category
40°anniversary San Patrignano Community
// GrandPrix International Events
& Relational Strategies 2015
Best Corporate Communication campaign
#Iwantmybeerback - AssoBirra
Best Charity campaign
#StopEbola – Doctor without Borders
Best PR Event
20th Playstation Anniversary - Sony Computer
Entertainment
// EMEA Sabre Awards 2015 - Holmes Report
Mediterranean Consultancy of the Year
// Assorel Award 2015
Best Corporate Communication campaign
#Iwantmybeerback - AssoBirra
Special mention gor the first prize
#Iwantmybeerback - AssoBirra
Best Social Communication campaign
#StopEbola – Doctor without Borders
Special Mention – Product Communication Categry
20th Playstation Anniversary - Sony Computer
Entertainment
// Assorel Award and Grand Prix International
Events & Relational Strategies 2014
Best Charity campaign
Operation Hunger- ActionAid
Best Entraitenment industry campaign
Driveclub Launch for per PS4 - Sony Italy
Best environment communication campaign
Garage Story - Ecodom
Special mention Corporate Communication
category
Save your beer - AssoBirra
// Assorel Award 2013
First Prize
Routine is fantastic - UNHCR
Best Social Communication campaign
Routine is fantastic - UNHCR
// EMEA Sabre Awards 2017 - Holmes Report
Best Meditteranean Campaign
#letsputinyourhead – UNHCR
// Assorel Award 2017
Best Product & Marketing campaign
#carbonara Day – Aidepi
Best Social & Media Relations campaign
#carbonara Day – Aidepi
Best Social Communication campaign
#letsputinyourhead – UNHCR
Best Substainability Report Communication campaign
Good for you, good for the planet – BARILLA Group
// Assorel Award 2016
Special mention – Corporate Social Responsibility
Category
Home, sweet home - UNHCR
OUR VALUES
STRATEGIC VISION
born from expertise
CREATIVITYborn from passion
RESULTSborn from a strong
commitment
inc-comunicazione.it INC // Viale Regina Margherita, 290 - 00198 Roma // +39 06 4416081 // segreteria@inc-comunicazione