Insert Image AdvocacyThrough Storytelling

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Why is story telling important?

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There are lots of ways to use stories in our advocacy work, but today is about telling the story of your COMMUNITY…with the ending you would like to see.

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Elements of a story

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Example

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The Story of YOUR Community

Intervening Variables (a.k.a – the setting)

Increased Consumption

Happily Ever After!(or at least a better community – lower consumption/risk factors)

Consequences!

Call to Action(Change the Setting)

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The ending is our Prevention vision!

Causal Factors/Intervening Variables (a.k.a – the setting)

Increased Consumption

Happily Ever After!(or at least a better community)

Consequences!

Call to Action(Change the Setting)

Current Reality Prevention Vision

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Your Turn – Identify the Elements of Your Community’s Story

Causal Factors/Intervening Variables (a.k.a – the setting)

Increased Consumption

Happily Ever After!(or at least a better community)

Consequences!

Call to Action(Change the Setting)

Current Reality Prevention Vision

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Traditional Stories

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We all know the traditional story format, but there are lots of ways to tell stories. Artists, marketers, and advocates can tell stories too. Usually, we don’t write novels. We tell stories using innovate formats – often by IMPLYING certain elements of the plot diagram. These efforts are most effective when all of the elements are present in some way.

Non-Traditional Story Formats

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For each of the following non-traditional stories, identify each of the plot elements from the story diagram. Some of them are not physically present, but they are implied in such a way that the viewer understands.

Let’s Take a Look

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6-Word Story

“For sale: baby shoes, never worn.”-Hemingway

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Images Only Story

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Single Image Story

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Storytelling through Cultural or Traditional Symbol

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Storytelling through icons

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Storytelling through icons

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Storytelling through emojis

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Storytelling through satire

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Telling the Community’s Story through One Individual

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Creative Exercise

Take your community’s story from the first exercise…• Tell your community’s story in 6 words…in 25 words…in 140 characters• Tell your community’s story with images only• Tell your community’s story with a single image and no more than one sentence• Tell your community’s story with a cultural object or place-specific element• Tell your community’s story using an icon• Tell your community’s story through satire• Tell your community’s story using only emojis• Tell your community’s story through the experience of one individual

Do as many as you can. Make sure each one has ALL of the elements of the plot diagram!

Insert ImageLogic Model – First Place to Tell Your Story

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