JetBlue Marketing Plan

ByKevin Cox, Matt Johnson, Sreenath Nampally

Objective

Objective

Objective

Current Market Position

Current Market Position

Current Market Position

SWOT

Effective Aircraft operationsWell-positioned in New York metropolitan area

Active Marketing and low cost distribution channels

High Debt and fixed obligationsSluggish profits and margins

SWOT

Recovery of US airline industryLow cost airlines do well in bad economy

Southwest Strengths

Intense competition and price discountingConsolidation in the airline industry

TerrorismGovernment regulations

Southwest Weaknesses

SWOT

Effective Aircraft operationsWell-positioned in New York metropolitan area

Active Marketing and low cost distribution channels

Recovery of Economy &

Industry

Low cost Airlines

CompetitionConsolidation

TerrorismRegulation

S

O

High DebtObligations

Sluggish ProfitsLow Margins

W

T

SWOT

Effective Aircraft operationsWell-positioned in New York metropolitan area

Active Marketing and low cost distribution channels

Recovery of Economy &

Industry

Low cost Airlines

CompetitionConsolidation

TerrorismRegulation

S

O

High DebtObligations

Sluggish ProfitsLow Margins

W

T