UNDER THE GUIDANCE OF

Ms. RASHMI REKHA BORAH

MEMBERS: 1. Tanushree Paul 2. Hrishikesh Baishya 3. Geeta Kumari 4. Ginlalmuan Vaiphei 5. Jahar Singh

A PROJECT ON MARKET ANALYSIS OF TITAN

INDUSTRIES

Contents1. Introduction

2. Company Profile

3. Types of brands under Titan Industries

4. Retail Chain of Titan Industries

5. Research Methodology

6. Analysis of Guwahati Market

7. Recommendation

8. Conclusion

INTRODUCTION Titan Industries is the world's sixth largest wrist watch

manufacturer and India's leading producer of watches.

The Company was incorporated on 26th July, 1984 at Chennai.

Titan is a joint venture between one of India's most respected business organizations, the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO).

Company profile Titan was established in 1984.

Corporate office in Bangalore (Karnataka) & watch manufacturing facility in Hosur (Tamil Nadu)

Titan has a presence in over 30 countries.

Two flagship brands – Sonata and Titan.

Voted the most respected consumer durables company in a Business World survey in 2003.

Ranges of Titan Watches

XylysSteel

Flip

TATA WATCHES

TITANSONATA

FastrackEdge

RagaNebula

Obaku

Retail Chain of Titan Industries

World of Titan

Value Mart

Private multi Brand Outlets

Titan Signet Club

Tanishq Boutiques

Sonata Stores

Objectives of the study Finding out dealer’s perception about Titan.

To find out the acceptance level of Titan Watches in Guwahati market.

To find out the satisfaction level of the dealers with the sale of Titan Watches.

To find the market shares of Titan Industries in Guwahati.

Research Methodology

a)Structured questionnaire a) Company websites

b) Meeting the dealers b) Journals

c) Obtaining feedback c) Annual reports

d) Observing and analyzing d ) Books

Primary Data Collection Secondary Data Collection

Analysis of Guwahati Market

Fig 1:Different types of watches

dealt by the dealers

73%

11%3%

5% 3%3%

Fig 2:Stock level of Titan

10 to 150

151 to 300

301 to 450

451 to 600

601 to 750

751 to 900

Titan Sonata Fastrack0

5

10

15

20

25

30

35

40 3638

33

90% 95% 83%

No. of Dealers

Percentage

Analysis of Guwahati Market

13%

28%

8%

Fig 3: Satisfaction level of the dealers with brands

TitanSonataFastrack

Recommendation

Check competitors.

Strengthen relationship with dealers/sub-dealers/retailers.

Payment of CSI (Counter Salesman Incentive).

Quick response to problems in the market.

To reduce the price of watches.

Conclusion Titan does not believe in winning pockets, but hearts and minds.

Titan has set an example for the others for achieving phenomenal success within a very short period of time through a dynamic marketing strategy.

Titan still has a scope of increasing its market share in some areas of Guwahati by taking up effective strategies.

Titan should not ignore its competitors (Timex and Maxima).

Titan Company can sponsor events similar to fashion shows .

Bibliography WEBSITES• www.google.co.in• www.titanworld.com• www.ManagementParadise.com• www.titan.com/titan• www.about.com• www.wikipedia.com

  BOOKS REFERED • KOTLER PHILIP & KEVIN LANE KELLER (2009): A FRAME WORK FOR

MARKETING MANAGEMENT  • AHUJA RAM : ESEARCH METHODS  • V. S. RAMASWAMY & S. NAMAKUMARI (1999): MARKETING MANAGEMENT

4th EDITION  • MALHOTRA N. K & DASH.S : MARKETING RESEARCH 5th EDITION

 

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