ppt on cp jaydip & nikesh
TRANSCRIPT
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A
Presentation of
Comprehensive Project ReportOn
BUYING MOTIVES COMPARISON IN CONSUMERDECISION MAKING PROCESS ( GOPAL NAMKEEN)
Submitted to:
Gujarat Technological University
Submitted By:
PATEL NIKESH P. Roll No. B-1159
VIROJA JAYDIP K. Roll No. A-1161
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In this project study is concentrated on
consumer buying process and motivational
affecting it with respect to rational and
emotional motives in consumer buying
decision process.
This study is focused on emerging brandGOPAL
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Consumer behavior is the study of how people find information?
how they buy?
how they use?
what they buy?
when they buy?
why they buy? how they dispose?
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Consumer Buying Decision Process
Need recognition
Information search
Evaluation of alternatives
Purchase decision
Purchase Post-purchase evaluation
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Routine Response e.g. buying milk bag.
Limited Decision Making e.g. Buying clothes
Extensive Decision Making e.g. buying a bunglow
Impulse Buying e.g. buying a shampoo pouch
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Initiator
Influencer
Buyer
User
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There are mainly two motives: Rational Motive
If decision is being taken on the basis of size, height,
price or km per liter type of objective criteria then thepurpose of buying is called rational motive
Emotional Motive
If decision is being taken on the basis of pride, fear,affection, status type of subjective criteria then purpose
is said to be emotional motive
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Research Design Research design is important primarily because of the
increased complexity in the market as well as marketingapproaches available to the researchers.
Discriptive research Descriptive studies are undertaken in the characteristic
of certain group such as age, sex, education level,
occupation or income
The Research Design for this project isDescriptive Research
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Research Problem
Stape of research problem
1. Define the problem and the research objective
2. Develop the research plan3. Collect the information
4. Analysis the information
5. Present the finding
6. Make the decision
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Primary data Primary data can be collected in four ways: Observational research Focus-group research Survey research Experimental research
Population Population: Investor who are making their furniture inAhmedabad
Sample size: 200 Sampling method: convenience sampling Research Instruments : Questionnaire (attached inAnnexure)
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SAMPLE DESIGN
1) Probability Sampling2) Non-probability Sampling
SAMPLING METHODS1)Objective of the research2)Research Design3)Sample Size
4)Research Method
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