ppt on consumer behaviour on godrej appliances by maman

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Presentation on summer internship project Consumer Buying Behaviour of godrej Appliances Submitted by Maman Panda Regd No.0806995043 Under the guidance of Prof. Kailash ch. nayak Mr. Niladri S. Chatterjee Senior Faculty Member, Dy.Manager, Direct sales, NIBA, Bhubaneswar Appliance Division, Godrej& Boyce Mfg.Co. Ltd BBSR

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Page 1: ppt on consumer behaviour on godrej appliances by maman

Presentation on summer internship project

Consumer Buying Behaviour of godrej AppliancesSubmitted byMaman Panda

Regd No.0806995043

Under the guidance of Prof. Kailash ch. nayak Mr. Niladri S. Chatterjee

Senior Faculty Member, Dy.Manager, Direct sales,

NIBA, Bhubaneswar Appliance Division, Godrej& Boyce Mfg.Co.

Ltd BBSR

Page 2: ppt on consumer behaviour on godrej appliances by maman

INTRODUCTION TO GODREJone of the largest engineering and consumer

products company in the countryas it got established in 1897It started its business with locks

manufacturing Godrej and Boyce ltd deals in both the

consumer products as well as industrial products

Page 3: ppt on consumer behaviour on godrej appliances by maman
Page 4: ppt on consumer behaviour on godrej appliances by maman

ObjectivesTo know the consumers buying behaviour

regarding Godrej Home Appliances.To know how situational influences may

affect the consumer buying decision process.To know different types of consumer buying

behaviour.Categories that effect the consumer buying

decision process.

Page 5: ppt on consumer behaviour on godrej appliances by maman

Scope of projectThe market share of Godrej Appliances in

different sectors, to find out the competitor and market leader in this category.

Which factor influence the consumer buying behaviour.

Consumer satisfactory level.

Page 6: ppt on consumer behaviour on godrej appliances by maman

Research MethodologyPrimary Secondary Exploratory

Magazine Descriptive Internet Books

Page 7: ppt on consumer behaviour on godrej appliances by maman

Consumer buying behaviourBuying behaviour is the decision processes

and acts of people involved in buying and using products.

Process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants.

Page 8: ppt on consumer behaviour on godrej appliances by maman

Importance of Segmentation and Targeting

8

Sociocultural Environment

1. Family2. Reference Groups3. Social class5. Subculture and

culture

Output

Process

Input

Con

sum

er

Decis

ion

M

akin

g

Post

-D

ecis

ion

B

eh

avi

or

Postpurchase Evaluation

Purchase1. Trial2. Repeat purchase

Need Recognition

Prepurchase Search

Evaluation of

Alternatives

Psychological Field1. Motivation2. Perception3. Learning4. Personality5. Attitudes

Experience

Stages of Consumer Decision Making

Exte

rnal

Infl

uen

ce

Page 9: ppt on consumer behaviour on godrej appliances by maman

Q1. Have you already used any

product of Godrej ?Q3. Which factors influence you to purchase a product?

•Price, Service,Brand image, Features,

Influence by other,

Page 10: ppt on consumer behaviour on godrej appliances by maman

FindingsExisting customers of Godrej are satisfied

with after sales services, with few exceptions.Majority of the respondents in the survey

were found reluctant about giving details to us.

Customer think that brand name of the company can influence their purchase decision.

The person answered as he/she was not the concerned authority.

Page 11: ppt on consumer behaviour on godrej appliances by maman

SuggestionCompany should organize free checkup camp

and AMC facility.Company gives more emphasis on heavy

advertising.Company should provide credit facility to the

customer.Company should provide greeting card,

messages to maintain customer relationship.

Page 12: ppt on consumer behaviour on godrej appliances by maman

conclusionConsumer is a combination of psychological and

physiological structure.In order to study consumer behaviour we need to

do indepth study of human attitude,personality,motivation ,perception ,etc.

It is not easy to judge the buying behaviour of the consumer.

As we know that the consumers are regarded as the arbiters of fortune for the company so their taste and preference should be given higher importance in order to satisfy their wants.