MANAGERIAL PRESENTATION ON- CROSS CULTURAL COMMUNICATION

PRESENTATION ON-CROSS CULTURAL COMMUNICATION Presented By-PRIYA AGRAWAL CommunicationThe word communication has been originated from the Latin word communis which means common. Thus communication means to create a common understanding.The process of communication facilitates interaction among people without it we would be unable to share our knowledge and experiences with anybody else.Cross Cultural CommunicationCross-cultural communication in an organization deals with understanding different business customs, beliefs and communication strategies.Language differences, high-context vs. low-context cultures, nonverbal differences and power distance are major factors that can affect cross-cultural communication.

Importance of Cross Cultural CommunicationIt is important because in business it happens between any two companies regardless of their location.It begins with the most effective ways to communicate. Some companies prefer written communication either through email or standard mail letters, while others prefer using the phone or video conferencing.

Contd.It helps to improve communication at all levels of both organizations. Not only does the quality of the information passed between the two companies improve, but the quality of the relationship with clients and other vendors that are affected by the relationship also improves.

Barriers to Cross Cultural CommunicationHere are some barriers of cross cultural communication:

Language BarrierCultural BarrierPresentation BarrierDifferent Communication StylesAssertive AggressivePassive-AggressiveSubmissiveManipulative

EthnocentrismEthnocentrism is the tendency to evaluate the values, beliefs, and behaviors of your own culture as being more positive, logical, and natural than those of other cultures. your degree of ethnocentrism varies, depending on the group on which you focus. Communication SensitivityCommunication sensitivity is an attitude and way of behaving in which youre aware of and acknowledge cultural differences.Without sensitivity there can be no effective interpersonal communication between people who are different in gender or race or nationality or affectional orientation.Communication Skill Basic TipsHere are some tips for successful communication skill:Slow DownSeparate QuestionsAvoid Negative QuestionsTake TurnsWrite it Down

Contd.Be SupportiveCheck MeaningsAvoid SlangsWatch the HumorCommunication StrategiesLearn about business before handObserveAsk QuestionsStay away of yourselfAllow for more time

Contd.Look for individual differencesFind the HumorLearn to tolerate uncertaintyGo earlyBuild your intercultural skill Conclusion Cross-cultural communication blunders can lead to serious consequenceslost confidence, lost customers, lost business relationships, and lost opportunities. Enhancing your effectiveness in communicating across cultures requires several actions. You should expect and identify cultural differences, draw cues from nonverbal communication, speak and write clearly for other cultures, learn the importance of names and titles, use humor judiciously, show your respect for other cultures, and become a lifelong learner of other cultures.

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