GROUP 4 – SHUBHAM’S GROUP

CANTEEN PROJECTLETS TASTE SOMETHING DIFFERENT

MENU

• RUM BALLS – 10 Rs

DHOKLA WITH TAMRIND CHUTNY – 20 Rs

• sandwich– 10 Rs

• FALOODA – 25 Rs

PETTIS Veg ( 4 Rs ) – non veg (6 Rs )

Ros poli – Rs 10

Target market• All students of BBA , BCOM and BCA

COMPETITOR• NIKI’s NEST and College Canteen

Strategies• More emphasis on providing unique products like Rum balls , dhokla, sandwich and falooda which are not offered in the canteen.

• We used advertising strategies like Viral marketing and paper hoardings.

• We ensured that cleanliness is maintained while serving food by wearing gloves.