ppt on brand exten. copy
TRANSCRIPT
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GINI & JONY
BRAND EXTENSION FOR INFANTS &
TODDLERS
SAHIL AGARWAL
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INTRODUCTION
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GINI & JONY IS AN INDIAN KIDS FASHION BRAND
FOUNDED BY THE LAKHANI BROTHERS
FOUNDED IN 1980
THE BRAND SELLS APPAREL THROUGH A MIX OF COMPANY –OWNED AND FRANCHISE OUTLETS
CURRENTLY PRESENT IN 79 CITIES
277 EXCLUSIVE BRAND OUTLETS AND OTHER LARGE FORMAT MULTI-BRAND STORES LIKE SHOPPERS STOP, LIFESTYLE, PANTALOONS ETC.
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MERCHANDISE MIX
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NOVELTIES
BOYS- SWEATERS, CARDIGANS & DUNGAREE
GIRLS-SWEATERS, CARDIGANS & ROMPERS
ACCESSORIES
BOYS- HATS, MITTONS & BOOTSGIRLS- HATS, MITTONS & BOOTS
COREBOYS- BEDDING POCKET & COCOON WRAPGIRLS- BEDDING POCKET & COCOON WRAP
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NOVELTIESTARGET MARKET: PREMIUM CUSTOMERS
PRICE POINTS:
MANUFACTURING COST: 260
RETAIL COST: 1,300
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accessoriesTARGET MARKET: MIDDLE TO UPPER CLASS CUSTOMERS
PRICE POINTS:
MANUFACTURING COST: 183
RETAIL COST: 915
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coreTARGET MARKET: MIDDLE CLASS CUSTOMERS
PRICE POINTS: MANUFACTURING COST: 375 RETAIL COST: 1,875
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THE STATE, PUNJAB
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High purchasing power. Punjab has the highest per capita income in India.
Second largest producer and blended yarn, third largest producer of mill made hosiery and sweater fabrics.
Strong infrastructure including transportation and telecommunication with international linking.
Availability of abundant ,stable and cheap power and water supply.
Fully Developed export house.
WHY IN LUDHIANA, PUNJAB?
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OUR LOCATION
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LOCALITY SWOT
ANALYSIS
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STRENGHTS WEAKNESSES OPPORTUNITIES THREATS
Placed in the Outskirts, away from city
congestion, good approachability ie Main
Road.
Distance from City is little far
Strategic Location, Easy Labor Available from the
sight.
Self- Contained Running operations
100% power back-up for common areas.
Need to foster basic amenities.
Ultra-modern, high-quality community
living.
Competition from other established business
parks.
Peaceful and Pollution free environment.
Export base not so developed
Provides employment to semi-literates and lower sections of the society.
Industry Clusters.
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SUPPLY CHAIN MANAGMENT
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EASY TRANSPORT WITH EASY APPROCHABILITY
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Plant layout
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LEAN MANUFACTURING Lean Manufacturing or lean production Is a systematic process with focus on activities that consume resources without adding any value in design,manufacturing,distribution and customer service processes.
ORIGIN OF LEAN MANUFACTURING CONCEPT Lean Manufacturing is a management philosophy derived
mostly from the Toyota Production System (TPS).
TPS is renowned for its focus on reduction of the “Seven Wastes” to improve overall customer value.
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7 “Types of waste”
T
I
O
W
M
M
D
O
RANSPORTATION
NVENTORY
OTION
IND
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CSR PRACTISES FOLLOWED
• Health & Safety to Labors• Pollution Free Environment• Providing Training Programmes•Women Empowerment