Marketing research on cell connection companies

A PROJECT REPORT OF MARKETING RESEARCH ONCELL CONNECTION COMPANIES

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SUBMITED TO L.J institute of business administration

Yogesh patelVishal kikaniKirti kavaniSiddharth solankiDevang patelDhara patelManali sharmaKaishali patelRonak bhavsarParth parmarBhoomika kalgude Ravi dhranaAarif khan qureshiDharmesh limbasiyaAdarsh patelThe history of Indian telecom can be started with the introduction of telegraph. The Indian postal and telecom sectors are one of the worlds oldest. In 1850, The first experimental electric telegraph line was started between Calcutta and Diamond Harbour. In 1851, it was opened for the use of the British East India Company.GENERAL INTRODUCTION The preparation of report was quite tough as the scope of the subject undertaken is very wide.

As the subject had wide scope there were many difficulties while preparing the questionnaires. Moreover at the time of getting filled up the questionnaires we faced many problems such as total denial, aggressive behavior, and rude responses. Some respondents faced a common problem LACK OF KNOWLEDGE regarding the subject and many were not serious in responding to questionnaire.PROBLEM STATEMENT To Analyze Consumers Buying Preference towards Different Mobile Service Providers in Ahmedabad City.To know companys Strength, Weakness, Opportunity and Threats.To know latest trends of companies.To understand the companys financial position of the year on the basis of companys subscribers and shares.

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Cellular networkRank Country Total subscriber1China987,580,0002India903,727,2083United states327,577,5294Indonesia250,100,0005Brasil245,200,0006Russia224,260,0007Japan121,246,7008Pakistan114,610,0009Germany107,000,00010Nigeria90,583,306Top cellular subscriber countries in the worldRankCompanySubscribers 1China Mobile744.9 millions2Vodafone453.633 millions3Bharti Airtel265.58 millions4America Movil251.8 millions5Telefonica249.26 millions6Orange231.5 millions7Axiata229.6 millions8VimpelCom Ltd.209 millions9China Unicom202.89 millions10MTN Group175.98 millionsTop 10 largest mobile operator in the world

Micro InformationBharti Airtel (1995)Tata DoCoMo (2008)MTNL (1986)Idea (1995)Reliance communication (2004)Aircel (1999)BSNL (2000)Vodafone (1994)

Major Players of Telecom Industries & Years of Establishment

Analysis Type Of Connection Since how long are you availing the service of your present service provider?Are you using more than one SIM at a time?Monthly Expenses On CellHow many minutes talk on mobile phone per day?Tariff Plan How many times have you changed your connection in the past?Which service do you prefer for new connection? From where do you get information about new offers?Who advised you to take the connection of your present provider?From where did you buy your SIM card?Which offer do you like the most?satisfied with the customer service of present service provider? Would you like to change current service provider in future?

Data sourcesPrimary and secondary dataResearch typeQualitative researchResearch approach Survey researchResearch instrumentQuestionnaire Sampling unit Existing and potential users between the age group of 18 to 35 yearsSampling size 19030SWOT Analysis

The brand name it has in the Indian market.Unique products.Reputation of brand.strong advertising.

Low R&D. Rural India unable to relate to the brand. Poor marketing strategy.Procedural delays

Emerging markets and expansion abroad. Innovation. Fuller utilization of slack resources.Takeovers.

competitive market. Cheaper technologyMultinational eyeing Indian telecom market.High bargaining power of customers.Vodafone, Idea and Airtel ranked 1st for providing the best network coverage to their customers. Tariff wars amongst the providers.99% of the new subscribers use pre-paid facility.It was found that very few respondents prefer 3G service. Advertising and celebrity have least impact on the purchase decision of the respondents.

FINDINGIt was quite difficult to do such kind of survey . We were unable to decide the location for starting the survey at the initial stage.When we went to some of the retailers for the survey, they said that they are not interested in filling the questionnaire and told us to not to waste their time, but still we convinced them to fill it.Some respondents didn't even bother to take a glance at the questionnaire and went away without responding to our request.

The companies should try to make availability of their network in all area.The company should try to develop more effective advertisement on T.V., radio, banner, newspaper etc.The companies should try to increase commission and incentives to the retailer.The company should try to give more effective promotional offer and introduce new schemes.

This study is restricted only to the Ahmedabad city. So, results may not be applicable to other region.This study is based on prevailing customers preference but the customers preference may change according to time, technology, development, new schemes, etc.It may be possible that some of the respondent may furnish wrong bias data.The most of the working people are less interested to give information and also not interested in fill up the questionnaire.

From the survey we can conclude that VODAFONE, IDEA, AIRTEL, BSNL have the good market share and they are trying to maintain their market share and coming up with new attractive schemes.From the market survey of Ahmedabad we found that majority of customer are using Vodafone and Airtel cell connection only because of their network strength.There are many companies offering for using cell connection so the customer choose from many option and ultimate benefit will go to customer.

www.google.co.inwww.coai.com (cellular operators association of india)www.Wikipedia.comwww.worldlistmania.comwww.vodafone.in

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