ppt minor training mba
TRANSCRIPT
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SUMMER TRAINING ON THETOPIC
presented by Abhinav Shrivastava
OPERATIONAL STRATEGIES OFENGINEERS ACADEMY
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Points
Introduction
Objective of training
Staff
Operations
Customer Base and market conditions
Marketing Strategies
Operational Strategies
HR Management
Cost effective decisions Future scope
Findings
Conclusion
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Introduction to Company
Engineers Academy:- a registeredinstitution deals with different competitiveexams and career guidance
Mostly deal with education services
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Objective
To know about operations andoperational strategies of the company
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Staff
total 48 employees
Full timePart time
Part time
Part time Full time
Part time Full time
Faculties, technical persons Faculties, tele-callers, computer operator
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Operations
Divided their business into two modules
IIT JEEGATE/IES/PSU
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Customer base and Marketconditions
Customer Base is so strong due tocompetition.
Market is so tough.
Many other business giants
Small players eats the business
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Marketing strategies
For GATE Module Work on college deals
Commission to students as chain
marketing Incentives to Tele callers
Seminars in colleges
Students from local faculties
Hoardings, and posters
Selling Franchisees
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Marketing strategies
For IIT JEE Module Work on different school projects
Running a government project
Seminars
Quizzes and prize distribution seminarsfor parents and students
Tele callers
Hand bills
Word Mouth Publicity
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Operations Strategies
1. GATE/ IES/ PSUs Module
a. Mostly part time faculties
b. Experts of their fields
c. Classes on MWF or TTS basis
d. Percentage basis
e. Engineering Subject students
f. Get the crowd from local faculties
g. different college deals
h. Provides the material for self study
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Operations Strategies
IIT JEE Module:-
a. Mostly part time faculties
b. Experts of their fields
c. Classes on daily basisd. Percentage basis + salary Basis
e. 9th 10th, 11th, 12th students
f. Get the crowd from schools
g. different school projects
h. Mostly depend on govt project
i. Regular class test and doubts clearing sessions
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HR Management
Full time:- 1. Tele callers
2. Full time Faculties
3. Runners Part time :- 1. Part time faculties
2. Technical persons
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Cost effective Decisions
In marketing:-1. Class room Sharing
2. Use of CUG
3. Conveyance sharing
4. Chain Marketing5. Expert lectures by known
people
6. Classes by self
7. Have spare time due toalternate classes
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Future Scope
For engineering: 1. Campus recruitmenttraining
2. IES
3. JTO
4. Company Specificexams
5. IAS
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Future Scope
For IIT JEE:- 1. Different engineeringexams
2. Olympiad
3. NTSE
4. SAT
5. Medical Entrance exams
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Findings
A bit more careful about managementof classes
Not very much interested in classmanagement
Risk Management is less in terms ofbackup
Study material is not updated
Training to faculties
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Conclusion
Can grow to the sky if follow a properplan
Time management Cost effectiveness
Result oriented
Scope of improvement in the studymaterial
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THANK YOU