“La rica, buena y barata comida rápida

disponible para todos.”

Alejandro Garza

Value Propositio

n

Another fast food

alternative: (shift from

empanadas, hot-dogs,

sandwiches, hamburgers,

etc.) Cheap (price

value): product ranging the 800-1000

pesos.

Quantity advantage (abundant

value): larger products in size

and weight.

Healthy (quality value):

implementing corn tortilla

(less fat than bread and dough)

Variety: the product can be served with a

wide variety of stews

Time advantage: 5-10 minute wait

Increase market share

for key partners (ex. Tortilla companies)

Opportunity for Mexican

companies to export their products.

Freshness: hot tortillas, pico de

gallo, fresh salsas, lettuce,

no artificial flavors or

colors.

-mentors-suppliers

-production-customer

relationship

-price-quality

-uniqueness

-personal assitance-automated service

-mass market-local mini sotres

-worth of mouth-stores

-sales people

-ingredients-rent/salaries-permissions

-fixed pricing (list and volume dependent)

Problem Interview

I realized 2 surveys within students and staff members of

UC

1. ¿Te gusta la comida mexicana?

Sí, No, No he probado, ¿Cuál?2. ¿Qué buscas en la comida

rápida?Precio, Calidad, Saludable,

Cantidad, Otro

Results

Everyone said they like Mexican food specifically tacos.

Price30%

Quiality27%

Healthy10%

Quiantity30%

Other3%

PriceQuialityHealthyQuiantityOther

Canvas Change

Key Activities• Focus on product quality/quantity• Sell to students/young people

Value Propositions• Focus also on quantity offered• Add value to quality

Customer Segments• Segmented• Young people

MVP