ppt hindustan coca cola beverages pvt. ltd
TRANSCRIPT
Hindustan Coca-Cola Beverages Private Limited
Presented ByAnuradha Nayak
3rd May, 2007
Flow Of Presentation
Coca-Cola About the Company Products Project About The Product Methodology: Sampling Findings Suggestions Take Back Home
Coca-Cola
Born on May 8th, 1886, Georgia, Atlanta
Introduced by Dr. John Syth Pemberton
Name suggested and penned down in the
unique script by Frank M. Robinson
Was sold to Asa G. Candler in 1888
1916- Birth of the trademark contour bottle
About The Company
Abandoned India in 1977
Re-entered Indian market on 26th October, 1993
Agreement with Parle
100% owned subsidiary HCCBPL
7000 Employees
27 COBO, 17 FOBO and 29 Contract Packers
Products
Perception of consumers towards
Minute Maid Pulpy Orange
Project
About The Product
Introduced in 1945 by Florida Foods
Corporation
Taken over by Coca-Cola in 1960
Exists in 60 countries
Introduced into India on 19th of February,
2007 in Hyderabad
Methodology: Sampling
Sample Size – 696 Consumers, 331 males and
365 females
Age Range – 5 years to 75 years
Location – 7 Food World Outlets in
Bangalore
FindingsOpinion of people on Minute Maid Pulpy Orange
15%
11%
8%66%
Liked Average Mix Reaction Disliked
Findings
Opinion based on Gender – No significant difference
Age Groups 5 years to 55 Years – More than 50% of
Consumers liked the product
Children, College - goers and Housewives gave
positive reactions
Senior citizens – More than 60% of the consumers
gave negative feedback
Suggestions
Advertisements targeting entire family
Lower prices
Promotional strategies
More flavors
Introduction of smaller packs
Take Back Home
Good amount of Exposure
Understanding of the Market and Consumers
Development of Communication Skills
High levels of patience
Upholding of relationships
Thank you