ppt export management

8/3/2019 PPT Export Management

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The term export is derived from the conceptual

meaning as to ship the goods and services out of the

port of a country.


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The seller of such goods and services is referred to as

an "exporter" who is based in the country of export

whereas the overseas based buyer is referred to as an

"importer".


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International Trade, "exports" refers to selling goods

and services produced in home country to other

markets.


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Any good or commodity, transported from one country

to another country in a legitimate fashion, typically for

use in trade.


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Export goods or services are provided to

foreign consumers by domestic producers.


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SCOPE

Increase in the volume of foreign trade.

It is the increase in the value or volume of trade over

the years. In 1950-51 the total value of our foreign

trade (including imports and exports) was only Rs.1251

crore. This has increased to $225.4 billion.


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Increase in Manufactured items

The export of unconventional goods such as chemicals,

machinery, transport equipments etc., is on the

increase.


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Broad based expansion

The diverse development of our economy has paved the

way for the export of new goods and services. Before

independence only 50 items found place in our export list.

Now more than 3000 items have been included in the

export list. Eg. Engineering goods, iron and steel, iron ore,

chemicals etc.


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Services

India has emerged as one of the important service

exporters in recent years. For India, services account

for 53% of GDP and 35% of total exports. Eg. IT, IT-

enabled services and BPO, KPO etc.


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Intra-Industry Trade

It refers to the trade between the countries in the

products of the same industry. For example, a country

simultaneously exports and imports steel, exports and

imports motor cars, etc.


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FUNCTIONS

Identifying the new market

Identifying the trends in the international market

Experiencing the international market

Foreign Direct Investment

Balance of payment


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ROLE OF EXPORT IN ECONOMIC DEVELOPMENT

Increasing specialization and the spillover effects of the

export sectors growth

Greater capacity utilization

Utilization of modern technology leads to greater

production


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Increasing effects of economies of scale,

industrialization and import of capital goods.

Benchmark of a countrys sustained growth in the year

1999 $33.20 US Dollars Billion and in the 2010 $

225.4 US Dollars Billion.


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Enhanced core-competencies and capabilities of

business- agricultural products, cereals, fruits and

vegetables, processed foods, marine products, gem and jewellery, engineering goods, software, IT and IT

enabled services, consultancy, financial services,

tourism etc.


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PLANNING FOR EXPORT

The emergence for planning for export is there now a

day, because of the trends.

Globalization enhanced the scope of business to face

the world as a market place.

Pace of technological development and R&D centers


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Internet and telecom technology advances

Knowledgeable market- competitors and customers

Demand for human resources or human capital without

national boundaries or borders

Service Industries are developing fast in all the international

markets.


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Design and execute effective and appropriate market

programmes

International Marketing is a Costly Process. It is not an

extension of the domestic market


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More than 50% of Indias exports are to developed

countries and they are planning towards a large

country like India- Hidden agendas to face future

competition.


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Identify new opportunities and increase trade on the one

hand, and on the other hand study the regulations and

new barriers with will come up in the various countries,


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MARKET ANALYSIS

Marketing Process

International Marketing is, an effort to find a global customer

whose needs can be satisfied by an exporter in a way better than

the competitor, and coordinating the entire marketing activities

consonance with the rules and regulations of both the countries


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o Needs of a global customer

o In a way better than competitor

o Coordinating Market Activities

o Follow the rules and regulations of both the exporting

and importing country.


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International Trade- steps

Survey of the Market

Decide on Market Product Configuration

Draw up a Marketing Strategy and Plan

Implement the Market Plan


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o Distribution

o Promotion

o

Packaging


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New Product Planning for Export Markets

Need and Importance

Research

Market Study


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Designing Products for the Export Market

Branding

Packaging

Labeling


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Product Positioning in Overseas Markets

The way how the product will be projected,

Differentiated from other competitive products,

Buyers perception


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Product Life-Cycle

o Marketing Mix

Product

Price


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Promotion

Place


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Agent

Commission Agent

Sole Distributor

Sole Importer


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Del Credere Agent

Retail Agents

ppt export management

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