ppt conflict and negotiation

7/23/2019 Ppt Conflict and Negotiation

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Facu l ty Of Bus ines s Admin i s t ra t ion

Opt ion : Human Resources And Leadersh ip

Pro jec t : Apple And Samsung Conf l i c t

Presented o:!r " #aja t $ l Ho%ayem

Presented By: &eny A'ou (e idan

& o a n n e #a s s a r



O)er)ie*

Overview About Apple

Overview About Samsung

Reasons Of The Conflict

Arguments About The Conflict

The Resolution Of The ConflictConclusion



APPL$

Apple is committed to

bringing the best personal

computing experience toits customers around the

world through its

innovative hardware,

software and internet

offerings.



Samsung

Samsung was founded in

1! in Suwon, originall"

manufacturing electronic

appliances such as T#s,

calculators, refrigerators,

air conditioners and

washers. $t%s the global

mar&et leader in more than

!' products.



R$ASO#S OF CO#FL+C

Apple argued that it had lost significant profits in

Smartphone mar&et to its most significant competitor,

Samsung, due to copied features b" Samsung inc. (ut Samsung insisted that consumers had purchased its

phones for other reasons, such as Samsung%s bigger

screens and cheaper price and other features.



ypes of +nfringement

Same

chargers

)ingerprints

*esign and

application



Arguments

+iven that Samsung is one of Apple%s

biggest suppliers, the companies have

a strong incentive to move be"ond

their conflict and build on their

ongoing partnership.

et court-ordered mediation

between the COs of the two

companies in /'1/ ended in impasse.

And the disputants continue to fight

in courts worldwide.



Arguments

The decision to mediate

between Apple and Samsung is

scheduled for 0arch or April of /'1!.

The parties attended a full-da"

negotiation session with the mediator

during the first wee& in )ebruar" but

the" did not reach an agreement at that

session.



Resolution

The 0arch case initiall" had

to deal with more than /

products and / patents. The

court has instructed the two

parties to limit the scope of

the cases, so Apple ended with

five patent claims and 1'

infringing products againstSamsung and Samsung with 2

patent claims and 1'

infringing products against

Apple.



he ,erdict

•After months of anticipation, the 3ur"

finall" reached a verdict of 4 51 billion for

patent infringement to be paid b" Samsung

for cop"ing the apple%s revolutionar"

designs for the computer tablet $pad and

Smartphone $phone.

•The 3ur" also found Apple guilt" of

infringing one of Samsung%s patents, and to

pa" 6S5! million of damages to Samsung



Conclusion

The two companies are also battling

each other in similar patent cases in

different parts of the globe such as

the 7etherlands, +erman", and

Australia.

The legal teams of both companies

are now gearing up to meet with

each other at the trial set and at

other conflict resolution mean such

as mediation in /'1!.



Than& "ou

8uestions

ppt conflict and negotiation

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