www.privatepracticehub.co.uk

Advertising with Private Practice Hub:Our Marketing Services ExplainedPrices as of 1st October 2016

info@privatepracticehub.co.uk 0117 325 0990

Introduction 03

Sponsored Emails 04

Business Partner Page 06

Website Banners 07

Promotion in Monthly Newsletter 08

Blogs & Reviews 09

Social Media Promotions 10

Sponsored Webinars 11

Text Messaging 12

Become a Platinum Sponsor 13

Featured Event Listing 15

Advertising Price List 16

Your Next Steps... 19

Contents

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rivate Practice Hub is a business advice website for therapists with a rapidly growing audience of over 150,000 UK therapists and coaches.

The website contains hundreds of articles and free resources for therapists who run their own business, and receives over 13,000 views monthly from around

3,000 unique visitors. We offer advertisers an excellent opportunity to create targeted

marketing campaigns through a combination of emails, banner ads, dedicated web pages, blog posts and social media. This brochure outlines the different options ranging from standalone promotions to our comprehensive Gold, Silver and Bronze partnerships.

Private Practice Hub is the perfect place to promote your business, events, training courses or workshops using a bespoke combination of advertising services suited to your requirements.

If you provide products or services aimed at therapists or small business owners, please read on to find out how we can help you reach your target audience, or contact Geoff Simons on geoff.simons@privatepracticehub.co.uk or 0117 325 0990.

“Here at WriteUpp we’re always looking for effective, results-driven ways to spread the word about our service amongst healthcare practitioners. By working with PPH using sponsored emails, targeted social media and content creation we have seen an uptick in free trial activity of around 25%. We love working with PPH because we know that every pound we spend delivers measurable results. Moreover, Geoff and his team are professional, responsive and genuinely nice people to deal with.” Bob Bond, Pathway Software

Introduction

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ooking to reach independent UK therapists? We have an audience of over 150,000 UK therapists in private practice, and our database is growing on a daily basis.

We send out a very limited number of sponsored emails each month to our entire audience of 150,000+

UK therapists. These slots get booked up very quickly so please contact us if you’d like to run an email campaign and we can advise you of the next steps.

Want to reach a particular type of therapist?Our database can be segmented by profession, which offers your campaign a more targeted audience and excellent value for money. We can narrow the audience down to specific types of therapists such as:

• Psychotherapists, counsellors and psychologists

• Physiotherapists, osteopaths and chiropractors

• Hypnotherapists• Life coaches and health

& wellness coaches• Business and

finance coaches• And many more…

For the full list of therapy types and practitioner numbers, please contact marketing@privatepracticehub.co.uk and we will provide further information.

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Sponsored Emails

Number of therapists by post code area0 - 374

1,125 - 1,499375 - 749

1,500 & over750 - 1,124

Note: Price stated is per email within a set campaign period, e.g. a campaign of three emails would be £870 x 3 and delivered over a three month period.

Sponsored Email Prices

Sponsored Email

Number of recipients

200,000

175,000

150,000

100,000

50,000

25,000

10,000

5000 or less

£870

£836

£808

£745

£684

£650

£632

£570

£915

£880

£850

£785

£720

£685

£665

£600

£846

£814

£786

£726

£666

£634

£615

£555

£824

£792

£765

£706

£648

£616

£598

£540

Single send

Campaign of 3

Campaign of 6

Campaign of 12

Dear Practitioner

Here at the Private Practice Hub we know that many of you juggle a busy work and personal life: clients to treat, notes to write up, invoices to send, kids to pick up, hungry mouths to feed and so much more.

Fortunately, we now have technology to help us multi-task and work seamlessly between different locations.

How? With cloud-based practice management systems (like WriteUpp) you can access all of your practice information securely on your phone, tablet or internet-enabled device. There’s no software to install or download, you just login to your secure account and go!

Cloud-based software gives you the freedom to work when and where it suits you: check your schedule on your mobile while grabbing breakfast. Write up your notes on your clinic computer in-between clients. Head off after your last appointment to catch up with friends or pick up the kids. Polish off a few invoices while you wait for the lasagna to cook.

Better still, if you go cloud-based it’s a doddle to set up things like Online Booking so that your clients can self-book when it suits them.

We’ve road-tested most of the practice management products out there and WriteUpp is one of the quickest and easiest ways to embrace the flexibility and freedom that cloud-based software offers.

You can read our review here and when you’re ready, try it free for 30 days by clicking here.

Geoff Simons

If you no longer wish to receive emails from the Private Practice Hub, please unsubscribe here.

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or a quarterly charge of only £50 we allow businesses to have a dedicated landing page in the popular Offers section of the website. Discounts are available for longer commitments.

We encourage businesses to provide an exclusive incentive to our audience such as extended free trials or

discounted prices specifically for Private Practice Hub members.

Please see: www.privatepracticehub.co.uk/partner-offers.php

If you would like to become a dedicated business partner then please request a Business Partner Overview Form.

Business Partnership Prices

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Note: This service must be used for a minimum of 3 months.

Business partner page £45£50 £40

3 months 6 months 12 months

Business Partner Page

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Banner Position

Offer banner (Left of

homepage only)

Featured event (Within events

section)

Header banner (All pages)

Footer banner (All pages)

£47.50

£47.50

£142.50

£114.00

£50.00

£50.00

£150.00

£120.00

£45.00

£45.00

£138.00

£111.00

£40.00

£40.00

£135.00

£108.00

1 month 3 months 6 months 12 months

anner advertising is a great way to have a powerful presence on the Private Practice Hub website. From as little as £40 per month, this is a simple way for your business to be seen by your target audience.Banners are available in three positions:

• Header banners across all pages (330 x 76px)• Footer banners across all pages (379 x 122px)• A special offer banner on the homepage (182 x 257px)

Please provide artwork in PNG or JPEG format.

Visit www.privatepracticehub.co.uk to see our current banners.

Website Banner Prices

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Website Banners

Note: Price stated is per month within a set campaign period.

e send a newsletter to our full database every month, which contains information about new articles, resources and special offers. This keeps our database up to date and is a great place for your business offering.

We can include a short paragraph about your business at a cost of £150 for a one-off promotion in our newsletter.

The Private Practice Hub Newsletter

We also have a Coaching Hub Newsletter, an Offers Newsletter and an Online Therapy Hub newsletter that we send on a regular basis.

Promotion in Monthly Newsletter

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he Private Practice Hub blog is one of the most viewed parts of our website.

The blog covers a wide range of topics across different therapy occupations, including regular reviews of products which our audience find particularly helpful.

We allow advertisers to submit high quality blog posts. This is a powerful way to demonstrate that you are an expert in your field. All blog posts go through a thorough vetting process to ensure the content and tone of voice is suitable for our audience and we will advise if any changes are needed before publication.

We can add your blog post to our website for £60 with a maximum of two blog posts per month. We can also arrange for independent reviews of your products and services for a fee of approximately £150 - please contact us for a quote.

Blogs & Reviews

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growing number of therapists use social media, particularly Facebook and Twitter, to promote their practice and stay updated.

Our Private Practice Hub and UK Therapy Hub accounts have a combined total of over 6,000 followers and we tweet several times a day to ensure consistent

engagement with our audience.We also have a LinkedIn community of over 1,000 therapists about

the ‘business’ of therapy. As a business partner, you are welcome to join this growing

community and help answer queries to demonstrate that you are an expert in your field. However, we do ask that you do not post sales messages, only helpful advice.

Social Media Prices

X

£40 £40

4 x Sponsored Facebook posts 4 x Sponsored tweets

Social Media Promotions

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@uktherapyhub@PracticeHub

facebook.com/PrivatePracticeHub

linkedin.com/groups/8275059

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Sponsored Webinars

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ould you like to speak directly to your target audience? We’ve recently introduced sponsored webinars as part of our marketing offer to advertisers. Through our dedicated TV Channel, businesses and individuals can create and run a 30-60 minute webinar, which we will promote to our

audience through our newsletters, social media and LinkedIn group.We will provide you with branded slide templates so you can easily

add your own text and logos. We will need to receive the finished slides 48 hours before your event goes live for final approval.

Sponsored webinars start from £150 per month. Please note, we have limited availability so we recommend booking well in advance.

The Private Practice Hub TV ChannelUse our TV Channel to broadcast all your training courses, webinars and events to a global audience.

• We can host your pre-recorded video events, workshops, webinars and seminars free of charge*.

• Stream your live events globally to increase sales and reach.• Easily process ticket sales within the same platform.• Plus, your live events are automatically archived to allow

after-event sales.

This is the first and only one-stop portal for event organisers wishing to take their events and webinars online.

Visit meemee.tv/video/2028 to find out more.

We can also support your webinar if you wish to use a different supplier, please contact us to discuss options.

*The platform provider charges a 20% commission fee if it’s a paid-for stream.

Text Messaging

Number of recipients

2,500

5,000

10,000

25,000

50,000

100,000

250,000

£234

£351

£585

£1,274

£2,376

£4,236

£9,746

£247

£370

£616

£1,341

£2,501

£4,459

£10,259

£228

£342

£570

£1,241

£2,314

£4,124

£9,489

£222

£333

£555

£1,207

£2,251

£4,013

£9,233

Single send

Campaign of 3

Campaign of 6

Campaign of 12

any therapists naturally spend most of their day away from their desk. Therefore a sponsored text message could be a good option. We can send text messages to UK therapists on your behalf, promoting your product, service or event.

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Banner advertising

Business profile page

Monthly blog

Sponsored email

Quarterly newsletter promotion

Regular social media promotion

Quarterly webinars

Sponsored events

TV Channel promotion

Bronze Silver Gold

e can create a comprehensive marketing package which includes our full range of marketing services, as well as increased social media promotions, targeted email campaigns and priority positions in our newsletters.

Private Practice Hub provides exclusive opportunities for businesses to become platinum sponsors to receive prominent exposure across the website, supported by thought-leadership articles, webinars and guest blogs. The top tier package, Gold, is only available to one business at a time.

There are three levels of platinum sponsorship:

Gold Partnership .................................................................£3,500 pcm (Only one available)

Silver Partnership ...............................................................£2,500 pcm(10% discount for a 12 month agreement)

Bronze Partnership & Affiliate Agreement ......................£1,500 pcm (10% discount for a 12 month agreement)

Platinum Sponsorship Tiers

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Become a Platinum Sponsor

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As a gold sponsor, you will receive:

• Banner advertising across the site in header and footer positions.• A dedicated business profile page in our offers section highlighting

your business.• One monthly guest blog post about your product or service.• One monthly sponsored email to our entire audience of

150,000+ therapists.• At least four mentions in our monthly email newsletter per year.• Regular social media marketing to a combined audience of 6,000+.• Four webinars a year for therapists, fully supported and promoted

by us.• Any events you run will be upgraded to a featured event listing with

a prominent placement on the website.• Full access to our TV Channel to upload your own events and

training sessions.

Private Practice Hub website statistics:

• 2,500 - 3,000 users per month. • 10,000 - 15,000 page views per month. Email statistics:

• Monthly email newsletters are sent to 150,000+ UK therapists with an average open rate of 15% and less than 0.1% unsubscribes.

• Sponsored emails have an average open rate of 8%, and can be sent to the entire database or a targeted selection.

Become a Platinum Sponsor

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ist your training courses and events for FREE! Private Practice Hub is the best place to find therapy events such as workshops, training courses and conferences.

You can add yours for free at: www.privatepracticehub.co.uk/event.php

Simply register on the above page and, once approved, add as many events as you wish. Alternatively, we can send you a spreadsheet to add your events, which we will upload for you. Therapists can then search for your event by name, type or location.

Want to feature your event?If you want to promote your event further, you can upgrade your free listing to a featured listing. Your event will then be highlighted on the right-hand side of the events pages and the homepage.

Featured events are priced at £50 per month. However, if you book for a longer period than this, we will apply a discount.

Featured Event Prices

Featured Event Listing

Banner Position

Offer banner (Left of

homepage only)£47.50£50.00 £45.00 £40.00

1 month 3 months 6 months 12 months

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lease see below for a complete breakdown of all prices within the Private Practice Hub services for advertisers valid as of 1st October 2016.

If you purchase more than one service then we are often able to provide a discount. To discuss campaign opportunities please contact Geoff at

geoff.simons@privatepracticehub.co.uk

Sponsored emails

Advertising Price List

P

Number of recipients

200,000

175,000

150,000

100,000

50,000

25,000

10,000

5000 or less

£870

£836

£808

£745

£684

£650

£632

£570

£915

£880

£850

£785

£720

£685

£665

£600

£846

£814

£786

£726

£666

£634

£615

£555

£824

£792

£765

£706

£648

£616

£598

£540

Single send

Campaign of 3

Campaign of 6

Campaign of 12

Business Partnership Agreement

Business partner page £45£50 £40

3 months 6 months 12 months

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Advertising Price List

Website Banners

Promotion in Monthly Newsletter• £150 per newsletter.

Blogs & Reviews• Sponsored articles or blog posts at £60 per submission.• Independent reviews from £150 per product or service.

Social Media Promotions

Webinars• Sponsored webinars are £150 each. • Use of our dedicated TV channel is free, providing the stream

is free to view. • *The platform provider charges a 20% commission fee if it’s

a paid-for stream.

Banner Position

Offer banner (Left of

homepage only)

Featured event (Within events

section)

Header banner (All pages)

Footer banner (All pages)

£47.50

£47.50

£142.50

£114.00

£50.00

£50.00

£150.00

£120.00

£45.00

£45.00

£138.00

£111.00

£40.00

£40.00

£135.00

£108.00

1 month 3 months 6 months 12 months

£40 £40

4 x Sponsored Facebook posts 4 x Sponsored tweets

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Advertising Price List

Text Messaging

Platinum Sponsor PackagesGold Partnership ...................................................................£3,500 pcm (Only one available)

Silver Partnership ..................................................................£2,500 pcm(10% discount for a 12 month agreement)

Bronze Partnership & Affiliate Agreement ............................£1,500 pcm (10% discount for a 12 month agreement)

Featured Event Listing

Number of recipients

2,500

5,000

10,000

25,000

50,000

100,000

250,000

£234

£351

£585

£1,274

£2,376

£4,236

£9,746

£247

£370

£616

£1,341

£2,501

£4,459

£10,259

£228

£342

£570

£1,241

£2,314

£4,124

£9,489

£222

£333

£555

£1,207

£2,251

£4,013

£9,233

Single send

Campaign of 3

Campaign of 6

Campaign of 12

Note: For multiple sends the texts must be purchased at the same time for group discount to apply.

Note: All the above figures are monthly charges based on the commitment undertaken at the outset.

Banner Position

Offer banner (Left of

homepage only)£47.50£50.00 £45.00 £40.00

1 month 3 months 6 months 12 months

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hen you are ready to start reaping the benefits of a sponsored, highly targeted advertising campaign with the Private Practice Hub, please contact us to discuss the best options and available start dates.

Our Founder, Geoff Simons, will be happy to help you decide which segment of our extensive audience is

right for your campaign. Please email Geoff at geoff.simons@privatepracticehub.co.uk or call on 0117 325 0990 to get started. You will then be allocated a dedicated project manager who will support you and your campaign from start to finish.

If you are unsure which advertising service is right for you or have further questions then do call us to discuss. In many cases, we can be flexible and find the perfect package for you at a very reasonable price.

We look forward to a successful working relationship with you.

Your Next Steps...

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