Background

Competition Brief Deliverables

This is your building. You live here. So we want you to create something for the space thats yours. This is your chance to become part of the fabric of the building and have a legacy even after youve left! Anything goes: Illustration, typography, photography, installation, whatever but there are some important things to bear in mind: This has to be something that you and your course mates want to look at every day so it has to have some aesthetic value It has to be practical - something we can feasibly produce for a moderate budget It should communicate an idea.

To design a piece of semi permanent artwork to live in two spaces in the Graphic Design department.

In collaboration with Sam Cook

Type Installation

01 Concept

In graphic design, There is always more that what meets the eye. This course has allowed us to see the multitude of avenues that we can evolve and experiment in to be a designer. This concept is demonstrated through a A 3D Type installation, with backlighting created through neon perspex or spray paint to give the typography visual depth. What ever angle you look at the type it enhances the idea that it will always stand out from the mundane and challenge your perspective.The Layered type represents the evolution of a designer building up on their skills on the course and bold orange signifying growth and adventure.

Jnae SaundersGraphic DesignLevel 06

Extended PracticeOUGD60322.05.15

Signage

Research into existing signage influenced the outcome of the brief and the section of materials that could be used for the final outcome.

Typography

The typography within the signage is simplistic and clean and allows the material to stand out, this was a major influence in the design for the brief.

Visual Research02

Type

In considering the simlpcity of type the conept was to create the prgramme name in a fun exciting way through the use of materials. The typography used within the design was DIN bold to create impact, legbility and to stand out.

Materials

The proposed materials used where white and neon orange acrylic. The orange acrylic would reflect a bright light when hung onto a wall, created from natural light to create a sustainle alternative to back lit signage.

Design Development03

GRAPHICDESIGN

60CM

85CM

13CM

13CM

WHITE ACRYLICORANGE ACRYLIC

ORANGE SHADOW

WHITE ACRYLIC

ORANGE ACRYLIC

WALL FIXTURES

Experimentation

Experimentation with neon card and wood was created for the initial pitch to show a visual variations of other possibly materials that could be used and how the design physically works.

Outcome

The materials used both created the orange backlit signage, proposed in the first set of initial developments. The orange colour was used to suggest adventure, fun and creativity which are all themes relative to the BAGD programme.

Design Development04

Signage

The final resolution was proposed using white neon card to give an essence of what the developed product would look like.

Aesthetic

The programme name and level number would be presented in the BAGD spaces as a way finding feature to visitors and to create impact within the graphic design space.

Final Resolution05