What is AdWords?

A Google A Google

Service of Service of

Sponsored AdsSponsored Ads

Pay only if people click your ads.

Create Simple, Effective Ads and Display them

Google Search Results

10

Search Query:

‘flowers’

Google Search Results

Google AdWords Ads

11

AdWords Ads

The Basic Placements of Google

Short Term Promotions, Respond to Hot Topics

AdWords for Content - AdSense

14

Reaches millions of users as they read content online

Google scans a page, interprets its content and serves relevant

ads

Recipe for Roasted Garlic Pasta Sauce

Relevant ads Targeted in real-

time

Content Network

Generate awareness – bring more prospects into the top

of the sales funnel

Reach of Google AdWords

Google AdWords covers as much as 80% of Internet

users in the United States.

AdWords Tracking

Where are site visitors coming from?

Where & why are visitors back out my shopping

cart?

Is my website design is user

friendly?

Which marketing efforts are most effective?

What keywords people use to

find my website?

Google Analytics can provide answer to your every question

Which Side Am I On?

PPC Rules!

Traditional Marketing

Drools!

20

1995 2007 2050?

Digital Media$

Non-Digital Media

Today

2011

21

Print

AwarenessCreate awareness

EducationCreate interest through

information

ImageMaintain brand

Direct responseCycle of trial, purchase, and repeat

Television

Radio

Direct mail& response

Outdoor SearchMarketing

22

$50

$20

$8.5

$0

$20

$40

$60

$80

Direct mail Email Online display ads Yellow Pages Search

$70

$60

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