ppc bid management company
DESCRIPTION
Increase branding by driving lots of impressions while staying under a target CPM. Increase site traffic by driving lots of clicks while staying under a target CPC. - PowerPoint PPT PresentationTRANSCRIPT
PPC Bid Management Company
Bid Management Goals
• Increase branding by driving lots of impressions while staying under a target CPM.
• Increase site traffic by driving lots of clicks while staying under a target CPC.
Bid Management Goals
• Increase leads by driving conversions while staying below a maximum CPA.
• Increase sales by driving conversions with a positive ROI.
Bid Management Pitfalls
• You may find yourself potentially hurting your account performance if you don’t consider the entire conversion path.
• If your bids are purely based on last-click attribution data, you may start to narrow the upper portion of your funnel, leading to problems down the
Bid Management Pitfalls
• Understand the typical delay until a conversion happens. You should factor this into your look back windows.
• If your bids are purely based on last-click attribution data, you may start to narrow the upper portion of your funnel, leading to problems down the
USA5301 N Federal Hwy
Suite 180
Boca Raton, FL 33487
Phone: 1 (561) 409 5666
Fax: 1 (800) 516 3591
Email: [email protected]
Social Profiles:
https://www.facebook.com/waspmobile
https://twitter.com/waspmobile
https://plus.google.com/+Waspmobile/posts
INDIAPlot No. 34B, Lower Cellar,
Dwaraka Sinman, HUDA Heights,
Near Lotus Pond,
Rd No. 12, Banjara Hills,
Hyderabad, Telangana – 500034
Phone: +91 96429 94940
Email: [email protected]
Thank you!