ppai association update a look ahead · – forrester research on loss of traditional b2b sales...
TRANSCRIPT
PPAI Association Update A Look Ahead The PPAI Expo January 13, 2016
Rick Brenner, MAS+ | PPAI Board Chair Tom Goos, MAS | PPAI Board Chair Elect
Paul Bellantone, CAE | PPAI President/CEO
We are no longer in a period of change. We are in an era of transformation.
Daniel Burrus
We are no longer in a period of change. We are in an era of transformation.
Daniel Burrus
It’s better to be nimble than to wish for clairvoyance.
Norm Hullinger
Today’s Agenda
• PPAI’s strategic direction • Industry drivers • Initiatives today and tomorrow
– Industry branding initiative – Public Affairs: legislative and regulatory leadership – Power of Two relationship – Industry research – Membership value – The business
• Town Hall discussion
2012 Strategic Plan
• Vision statement: To champion and advance the promotional products industry
• Mission statement: PPAI advocates the power and value of promotional products in the marketing and advertising professions to ensure the success of its members and the global industry
The Strategic Plan – 2012 Goals
1. Deliver great member value 2. Advocate for the industry 3. Engage the global marketplace 4. Manage an efficient, progressive and professional
organization
Strategic Plan Focus
• Visibility • Viability • Credibility • Community
• Commitment • Culture • Confidence
May 2015 PPAI Strategic Conversation
• Our central question: “What will PPAI need to look like to remain a vibrant, relevant and valuable association well into the future?”
• Our deliverable for the session: “Identify the key
trends and issues that PPAI must consider in its future strategic planning (to answer the question above).”
Background for Strategic Conversation
• Four Questions:
– What trends, issues and opportunities can you foresee that may affect your business in the future? (1-3 years/5-10 years)
– What trends, issues and opportunities can you foresee that may affect the industry in the future? (1-3 years/5-10 years)
– What trends, issues and opportunities can you foresee that may affect PPAI in the future? (1-3 years/5-10 years)
– What do you see as PPAI’s role in addressing the future trends, issues, and opportunities? (1-3 years/5-10 years)
Strategic Discussion
• Key Factors:
– Marketplace vs. Industry – Forrester research on loss of traditional B2B sales
jobs – Blending of B2B/B2C – H2H – Coke and Pepsi
Change Drivers
1. Technology 2. Demographic Shift 3. Globalization
Discussion Outcomes
• Acknowledgment that the industry and PPAI will change due to technology, changing demographics and globalization.
• Define our mission and meaning and invite those that share those values to follow us
• An opportunity to nurture a “big tent” mentality
• It’s better to be nimble than to wish for clairvoyance
Discussion Outcomes
• Best to addressing these challenges from a position of leadership. – It is difficult to drive change when situations are favorable, but
the results will be significantly better than if we were playing catch up
• There will be winners and losers, but those companies that have a strong sense of self, a nimbleness in response to challenges and a creative mindset are much more likely to succeed. – How can we best prepare our members for that reality?
Discussion Outcomes
• Best to addressing these challenges from a position of leadership. – It is difficult to drive change when situations are favorable, but
the results will be significantly better than if we were playing catch up
• There will be winners and losers, but those companies that have a strong sense of self, a nimbleness in response to challenges and a creative mindset are much more likely to succeed. – How can we best prepare our members for that reality?
2016 Strategic Planning Meeting
May 21-24, 2016 Watergate Hotel
2016 Strategic Planning Meeting
Legislative and Regulatory Leadership
Regulatory
• Product Safety Aware – Where we are – Renewal and initiatives for distributors – Promo Marketing collaboration
• Broadened scope to include responsibility and supply chain security
• Increased collaboration with CPSC
Legislative • LEAD successes • Expansion of LEAD Local
– Adding NY and MN to OH, PA, TX, CA
• Multi-channel approach – Industry specific issues – Coalition building and support
Industry Branding Initiative
Industry Branding Initiative
• Five-year, fully funded initiative to: – Influence the perception of promotional products – Increase spend on promotional products vs. other media
• PR firm, recognizable/respected spokesperson, media buys, member industry engagement and investment – SAXUM – at event to meet with members, leadership and
advisory group
• High level and grass roots • Work group • We need your case histories!
Power of Two Relationship
Power of Two
• New five-year agreement with SAGE • 1:1 membership
– 3,000 new members
• D00 – D02 billing transition to SAGE
Industry Research
Industry Research
• ITR Economics relationship to provide actionable, reliable data – Supplier and distributor reports – Comparison to related industries
• Member data acquisition through increased sample size
• We are not where we need to be to keep this program alive long term
• PPAI subsidized through 2016
Membership Value
Membership Value
• Tradeshow leadership: Expo and Expo East – Attendee acquisition – Customized experiences for suppliers and distributors
• Education – Certification – Millennial/Emerging Leaders – Suppliers
Membership Value
• Affinity programs – Hybrid Approach – Endorsement model
• Regional Relations – Regional Benchmarking Study – New, customized Regional Engagement Program – Delivery of PPAI and local products and services – Shared volunteer program with Regionals
Membership Value • Publications
– PPB Ranked #1 by readers for quality, integrity and usefulness
– Alliances with other publications – Increased readership from 12,400 to 15,400
• Transition from UPIC to Associate – Clean up database – Pro-active participation in exchange for continued benefits
• Development of Fellows program
Membership Value
• Development of Promotional Products Pioneers
• Deeper volunteer engagement & communication – Monthly newsletter, quarterly satisfaction surveys, VOM, VOY,
thank you cards and digital birthday cards
• International initiatives – Product safety education—Mexico, Hong Kong, Germany, UK – Relationships with other organizations – IFPPA, EPPA, PSI,
BPMA – Peer-to-peer strategy – International pavilions at US shows/PPAI booth at PSI Show
The Business
• Financial position continues to strengthen
• No debt • Unqualified Audits
• Reserves forecasted to be approximately 28% of revenue at the end of 2016
• Accurate revenue and expense forecasting – ~1% variance on revenue – ~3% variance on expenses
Town Hall Discussion