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Podcasting Shel Holtz, ABC

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PodcastingPodcastingShel Holtz, ABCShel Holtz, ABC

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What is podcasting?

Audio file“Show” formatTime-shifted:

Subscription-enabled through RSSDetachableAccompanied by “show notes”

Audio file“Show” formatTime-shifted:

Subscription-enabled through RSSDetachableAccompanied by “show notes”

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Some background Introduced in August 2004Enabled by two elements:

RSS enclosures (Dave Winer)Podcatching software (Adam Curry)

Initially one podcast:“Daily Source Code” with Adam Curry

Today: 8,000 podcasts, 6 million listenersMainstream media is podcasting July 2005:

Apple adds podcast support to iTunes

Introduced in August 2004Enabled by two elements:

RSS enclosures (Dave Winer)Podcatching software (Adam Curry)

Initially one podcast:“Daily Source Code” with Adam Curry

Today: 8,000 podcasts, 6 million listenersMainstream media is podcasting July 2005:

Apple adds podcast support to iTunes

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What makes podcasts desirable?

Listen while doing something elseTime-shifted content

(Think TiVo for audio content)Narrowcasted audiences (the long tail)Detached from the computerAlternative contentUnregulated content

Listen while doing something elseTime-shifted content

(Think TiVo for audio content)Narrowcasted audiences (the long tail)Detached from the computerAlternative contentUnregulated content

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About FIRStarted 01/03/05Mondays and ThursdaysListener-drivenFocuses on “the intersection” of

PR/communications and online technology

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Finding and subscribingto podcasts

Finding and subscribingto podcasts

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Producing Podcasts

Producing Podcasts

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What businesses are podcasting?The Walt Disney

CompanyGeneral MotorsPurinaVirgin AtlanticOracle

The Walt Disney Company

General MotorsPurinaVirgin AtlanticOracle

TV Guide Jupiter ResearchMacromediaBMC Software iPressRoom

TV Guide Jupiter ResearchMacromediaBMC Software iPressRoom

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The technology bit

The bare minimumA USB microphone (about $9)Recording / editing software (free)

Audacity (Mac and Windows)http://audacity.sourcefourge.net

The bare minimumA USB microphone (about $9)Recording / editing software (free)

Audacity (Mac and Windows)http://audacity.sourcefourge.net

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The technology bitModerate setup: My rig

Mixer (Mackie) -- $300Condenser microphone (Audio Technica) -- $300Microphone stand -- $35Pop screen -- $25Condenser – (PreSonus) $100Backup recording device (iRiver) -- $149Commercial recording / editing software

DSP Quattro -- $149

Moderate setup: My rigMixer (Mackie) -- $300Condenser microphone (Audio Technica) -- $300Microphone stand -- $35Pop screen -- $25Condenser – (PreSonus) $100Backup recording device (iRiver) -- $149Commercial recording / editing software

DSP Quattro -- $149

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ID3 tagsA tagging format for MP3 filesMetadata includes:

TitleArtistAlbumTrack

View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)

A tagging format for MP3 filesMetadata includes:

TitleArtistAlbumTrack

View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)

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Upload the fileFTPAutomated processes

LibSyn (Liberated Syndication)

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Update your RSS feed

Automatic if you use a blogSimple software to use if you don’t

Automatic if you use a blogSimple software to use if you don’t

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Link to your feed

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Market your podcast

Get listedDrive traffic to the podcast siteProduce promos

Get listedDrive traffic to the podcast siteProduce promos

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Co-hosts and interviewsUse Skype (http://www.skype.com)Free, high-quality Voice over InternetSupports conference callsRecording requirement:

Complex “Virtual Audio Cables” setup, orHotRecorder (http://www.hotrecorder.com), orUse a mixer

Use Skype (http://www.skype.com)Free, high-quality Voice over InternetSupports conference callsRecording requirement:

Complex “Virtual Audio Cables” setup, orHotRecorder (http://www.hotrecorder.com), orUse a mixer

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BusinessPodcasting

BusinessPodcasting

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The communications roleStrategize the podcast

AudienceGoal(s)Focus

Find a host or hostsDevelop a formatDraft agendasCoaching

Strategize the podcastAudienceGoal(s)Focus

Find a host or hostsDevelop a formatDraft agendasCoaching

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Potential uses

Corporate news updatesProduct-focused contentCustomer-focused content

Corporate news updatesProduct-focused contentCustomer-focused content

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Podcasts on intranets

Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)

Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)

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Read more

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Hands-onWe’re all going to participate in a

podcast!

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Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: [email protected]: 415-367-3820 (US)

020-7171-5582 (UK)

Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: [email protected]: 415-367-3820 (US)

020-7171-5582 (UK)